VI设计需要注意哪些问题？

What are the problems that need to be paid attention to in VI design?

首先兄弟设计品牌可以确定好的VI设计有统一性、识别性前提下，应该让人印象深刻，产生共鸣，记忆并持续传播！

First of all, brother design brand can identify good VI design under the premise of unity and recognition, it should be impressive, resonate, memory and continue to spread.

以下是著名VI设计公司部分设计建议，希望对你们有帮助

The following is a part of the design proposal of the famous VI design company, hoping to help you

1、VI设计不是单单指设计好一个logo就可以

1. VI design is not simply designed to be a good logo.

2、VI设计要跟企业品牌的定位相匹配

2, VI design should match the position of enterprise brand

3、VI设计不要千篇一律套模板

3, VI design does not have a stereotyped set of templates

4、VI设计不是越全越好，抓住企业核心的推广媒介着重设计

4, VI design is not better, grasp the core of the core of the media to focus on the design of the media

1、VI设计不是单单指设计好一个logo就可以

1. VI design is not simply designed to be a good logo.

一套VI包含办公系统，包装系统，广告系统，旗帜系统，车辆系统，导视系统，专卖店系统等，一定一定要把展现品牌形象的工具统一起来，在市场上形成合力，才能影响更多的消费者。

A set of VI office system, packaging system, advertising system, banner system, vehicle system, guide system, store system, must be to show the brand image unified tool, form a joint force in the market, more consumers can influence.

2、VI设计要跟品牌的定位相匹配

2, VI design should match the positioning of the brand

VI设计要建立在品牌定位的基础上进行的，是品牌营销的一部分。百事可乐为了突出“新一代”，选择了蓝色，蒙牛为了突出来自大草原，选择绿色。

VI design should be built on the basis of brand positioning, and it is part of brand marketing. In order to highlight the "new generation", Pepsi Cola chose blue, and Mengniu chose green to stand out from the prairie.

3、VI设计切记不要千篇一律套模板，这样会害了企业同时，也害了你自己

3, VI design not to remember the stereotyped set of templates, this will harm the enterprise at the same time, also harm yourself

兄弟设计品牌认为每个行业的VI设计都不一样，即使同一行客户每家企业的定位不一样同时，VI设计也有区别，兄弟设计品牌认为VI设计未来的趋势是简约、现代、国际化，故兄弟设计品牌公司的VI设计比较扁平。

The brothers think VI design brand design of each industry are not the same, even the same customer location every enterprise is not the same at the same time, there are also differences in VI design, design brand VI design that brother future trend is simple, modern, international, so the brothers VI design design Brand Company is flat.

4、VI设计不是越全越好，抓住企业核心的推广媒介着重设计

4, VI design is not better, grasp the core of the core of the media to focus on the design of the media

因为VI是和市场运作紧密相连的。不同的行业属性的企业发力点不一样，比如互联网公司VI设计需要考虑网站页面色彩识别性，以地面推广为主的教育公司VI设计要以画册、海报、易拉宝等着重推荐。物流公司VI设计以车辆设计识别为主等等市场是经常变化的，企业每年都会有不同的市场主体配以不同的市场活动，为了提高效果，需要用市场表现、终端表现等来配合，可能除了LOGO不变以外，其他的可能都要变。

Because VI is closely linked to the operation of the market. The force point of the property industry in the different enterprises are not the same, such as the Internet Co VI design needs to consider the web page color identification, education company VI design to ground based promotion to catalogs, posters, Yilabao mainly recommended. Market logistics company VI design to design the vehicle identification mainly is constantly changing, enterprises every year there is a different market with different market activities, in order to improve the effect to market performance, performance of the terminal to the LOGO, except perhaps the same outside, the other may have to change.