Base mark recognition
Each symbol is the brand personality, which reflects the subtle differences between brands, represents the corporate image and corporate culture, it shows that it is the image of the entire enterprise, people through the memory to memory logo, brand, as the automotive industry, each car brand logo is a symbol of status, is the industry's personality show the value of the company on behalf of reflected. Logo in the visual competition today, the status is not to be overlooked.
Basic color recognition
The use of color is different to show a brand connotation of temperament, represented by a different color of the meaning is different, the red represents life, on behalf of the warm, blue depression, on behalf of ice and so on, using the basic color is to show an important way of enterprise culture, the positioning color elements can be largely influence on the basic color selection is the most basic in design.
Auxiliary element recognition
Auxiliary elements, as an important part of brand image design, in the VI design process, can be seen everywhere, for example, corporate mascot, company letterhead and so on, it is widely used in the extension of the corporate culture, the expansion of visual recognition, can more accurately convey the value of enterprise positioning, culture, view and so on.
Advertising material identification
Advertising materials, is involved in the process of enterprise publicity, show the effect is a key element of the enterprise brand for consumer perceptions, understanding, mostly from advertising, advertising material is the best display of advertising such as posters, advertising, advertising signs and so on, these are advertising materials.
Brand advertising language identification
广告语，在众多的情况下是，是唤醒品牌记忆度的重要因素，例如“我们只做大自然的搬运工”“JUST DO IT”这些广告语，能够立刻让你产生品牌联想，这就是广告语的魅力，品牌广告语在当广告营销中占据重要的位置。
Advertising language, in many cases, is an important factor to awaken brand memory, for example, "we only do nature of Porter" "JUST DO IT" the advertisement, can immediately make your brand Lenovo, this is the charm of advertising language, advertising language in advertising when the brand occupy an important position in marketing in.
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