Base mark recognition

标志是每个品牌的个性展示，它体现了品牌之间的细微差别，代表着企业形象与企业文化，它所展现的是整个企业的形象，人们通过记忆标志，来记忆品牌，正如汽车行业，每个汽车品牌的标志是地位的象征，是所处行业的个性展示，所代表公司的价值体现。标志在视觉竞争激烈的今天，所处的地位是不可小觑的。

Each symbol is the brand personality, which reflects the subtle differences between brands, represents the corporate image and corporate culture, it shows that it is the image of the entire enterprise, people through the memory to memory logo, brand, as the automotive industry, each car brand logo is a symbol of status, is the industry's personality show the value of the company on behalf of reflected. Logo in the visual competition today, the status is not to be overlooked.

基础色彩识别

Basic color recognition

色彩的运用对于展示一个品牌的气质内涵是不同的，不同的颜色所代表的意义是不同的，红色代表生命，代表热情，蓝色代表忧郁，代表冷艳等等，基础颜色的运用是展现企业文化的重要途径，元素色彩的运用很大程度上可以影响于企业的定位，基础色彩的选择是设计中基础的运用。

The use of color is different to show a brand connotation of temperament, represented by a different color of the meaning is different, the red represents life, on behalf of the warm, blue depression, on behalf of ice and so on, using the basic color is to show an important way of enterprise culture, the positioning color elements can be largely influence on the basic color selection is the most basic in design.

辅助元素识别

Auxiliary element recognition

辅助元素，作为品牌形象设计中重要的组成部分，在整个VI设计过程中，随处可见，例如，企业吉祥物，公司的信笺纸等等，它的广泛运用也就是企业文化的延伸，对视觉识别的扩充，能够更加准确的传达企业定位、文化、价值观等等。

Auxiliary elements, as an important part of brand image design, in the VI design process, can be seen everywhere, for example, corporate mascot, company letterhead and so on, it is widely used in the extension of the corporate culture, the expansion of visual recognition, can more accurately convey the value of enterprise positioning, culture, view and so on.

广告物料识别

Advertising material identification

广告物料，是企业宣传过程中所涉及的，所展现的效果是消费者印象的关键要素，企业对于品牌的认识了解，很大程度来自于广告，广告物料则是对广告的好展示，例如海报广告，路牌广告等等，这些都属于广告物料。

Advertising materials, is involved in the process of enterprise publicity, show the effect is a key element of the enterprise brand for consumer perceptions, understanding, mostly from advertising, advertising material is the best display of advertising such as posters, advertising, advertising signs and so on, these are advertising materials.

品牌广告语识别

Brand advertising language identification

广告语，在众多的情况下是，是唤醒品牌记忆度的重要因素，例如“我们只做大自然的搬运工”“JUST DO IT”这些广告语，能够立刻让你产生品牌联想，这就是广告语的魅力，品牌广告语在当广告营销中占据重要的位置。

Advertising language, in many cases, is an important factor to awaken brand memory, for example, "we only do nature of Porter" "JUST DO IT" the advertisement, can immediately make your brand Lenovo, this is the charm of advertising language, advertising language in advertising when the brand occupy an important position in marketing in.

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