为了达成企业形象对外传播的一致性与一贯性，应该运用统一设计和统一大众传播，用完美的视觉一体化设计，将信息与认识个性化、明晰化、有序化，把各种形式传播媒本上的形象统一，创造能储存与传播的统一的企业理念与视觉形象，这样才能集中与强化企业形象，使信息传播更为迅速有效，给社会大众留下强烈的印象与影响力。

In order to reach a consistent corporate image of international communication and consistency, should use the unified design and mass communication, visual integration design perfect, information and understanding of personalized, clear and orderly, the image of unity in various forms on the media, create a unified storage and dissemination of corporate philosophy and vision the image, so as to focus and strengthen the corporate image, the dissemination of information more quickly and effectively, to the public impression and strong influence.

对企业识别的各种要素，从企业理念到视觉要素予以标准化，采同一的规范设计，对外传播均采同一的模式，并坚持长期一贯的运用，不轻易进行变动。

The various elements of the corporate identity, to standardize enterprise from concept to visual elements, mining the same design specification, the spread are the same pattern, and always adhere to long-term use, not easy to change.

要达成同一性，实现VI设计的标准化导向，必须采用简化，统一、系列、组合、通用等手法对企业形象进行综合的整形。

In order to achieve the same nature and realize the standardization of VI design, we must adopt simplified, unified, serial, combination, general and other methods to make a comprehensive reshaping of the corporate image.

简化：对设计内容进行提炼，使组织系统在满足推广需要前提下尽可能条理清晰，层次简明，优化系统结构。如VI系统中，构成元素的组合结构必须化繁为简，有利于标准的施行。

Simplify: to refine the design content, so that the organization system in order to meet the needs of the promotion of the premise as clear as possible, concise, and optimize the system structure. For example, in VI systems, a composite structure of constituent elements must be simplified and conducive to the implementation of standards.

统一：为了使信息传递具有一致性和便于社会大众接受，应该把品牌和企业形象不统一的因素加以调整。品牌、企业名称、商标名称应尽可能地统一，给人以的视听印象。如北京牛栏山酒厂出品的华灯牌子北京醇酒，厂名、商标、品名极不统一，在中央广播电台播出广告时很难上人一下记住，如把三者统一，信息单纯集中，其传播效果会大大提升。

Unity: in order to make the information transfer consistent and convenient for the public to accept, it is necessary to adjust the brand and corporate image factors which are not unified. Brand, enterprise name and brand name should be unified as much as possible to give people a unique audio-visual impression. As producer Beijing Niulanshan winery lantern brand Beijing wine, factory name, trademark, name is not unified, broadcast advertising in the central broadcasting station when it is difficult to remember people, such as the three unified, simple, will greatly enhance the communication effect.

系列：对设计对象组合要素的参数、形式、尺寸、结构进行合理的安排与规划。如对企业形象战略中的广告、包装系统等进行系列化的处理，使其具有家族式的特征，鲜明的识别感。

Series: reasonable arrangement and planning of the parameters, forms, sizes and structures of the elements of the design objects. For example, in the enterprise image strategy of advertising, packaging systems, such as serialization of processing, so that it has a family style features, distinctive sense of identity.

组合：将设计基本要素组合成通用较强的单元，如在VI基础系统中将标志、标准字或象征图形、企业造型等组合成不同的形式单元，可灵活运用于不同的应用系统，也可以规定一些禁止组合规范，以保证传播的同一性。

Combination: the basic design elements to form a unit of general strong, such as the logo, based on VI system, standard word or symbol graphics, enterprise modeling and combined into different forms of the element, can be flexibly used in different applications, can also set some forbidden combination specification, in order to ensure the same sexual transmission.

通用：即指设计上必须具有良好的适合性。如标志不会因缩小、放大产生视觉上的偏差，线条之间的比例必须适度，如果太密缩小后就会并为一片，要保证大到户外广告，小到名片均有良好的识别效果。

General: that is, the design must have a good fit. If the flag is not due to narrowing, amplification bias on the vision, the ratio between the lines must be moderate, if too close will be reduced and a large outdoor advertising, to ensure that small, has a good recognition effect to name card.

同一性原则的运用能使社会大众对特定的企业形象有一个统一完整的认识，不会因为企业形象的识别要素的不统一而产生识别上的障碍，增强了形象的传播力。

Using the same principle can make the public have a unified understanding of specific corporate image, not because the identification elements of enterprise image is not uniform and on the recognition of obstacles, enhance the image of the spread of power.

针对以上的内容就是由济南vi设计提供，一如既往的为大家提供服务，大家有什么问题想要咨询可进入网站：http://www.facons.cn 我们会有客服为您提供服务。

According to the above content is from Ji'nan VI design, as in the past for us to provide service, you have what problem you want to consult can enter the website: http://www.facons.cn we have customer service to provide the service for you.