In order to reach a consistent corporate image of international communication and consistency, should use the unified design and mass communication, visual integration design perfect, information and understanding of personalized, clear and orderly, the image of unity in various forms on the media, create a unified storage and dissemination of corporate philosophy and vision the image, so as to focus and strengthen the corporate image, the dissemination of information more quickly and effectively, to the public impression and strong influence.
The various elements of the corporate identity, to standardize enterprise from concept to visual elements, mining the same design specification, the spread are the same pattern, and always adhere to long-term use, not easy to change.
In order to achieve the same nature and realize the standardization of VI design, we must adopt simplified, unified, serial, combination, general and other methods to make a comprehensive reshaping of the corporate image.
Simplify: to refine the design content, so that the organization system in order to meet the needs of the promotion of the premise as clear as possible, concise, and optimize the system structure. For example, in VI systems, a composite structure of constituent elements must be simplified and conducive to the implementation of standards.
Unity: in order to make the information transfer consistent and convenient for the public to accept, it is necessary to adjust the brand and corporate image factors which are not unified. Brand, enterprise name and brand name should be unified as much as possible to give people a unique audio-visual impression. As producer Beijing Niulanshan winery lantern brand Beijing wine, factory name, trademark, name is not unified, broadcast advertising in the central broadcasting station when it is difficult to remember people, such as the three unified, simple, will greatly enhance the communication effect.
Series: reasonable arrangement and planning of the parameters, forms, sizes and structures of the elements of the design objects. For example, in the enterprise image strategy of advertising, packaging systems, such as serialization of processing, so that it has a family style features, distinctive sense of identity.
Combination: the basic design elements to form a unit of general strong, such as the logo, based on VI system, standard word or symbol graphics, enterprise modeling and combined into different forms of the element, can be flexibly used in different applications, can also set some forbidden combination specification, in order to ensure the same sexual transmission.
General: that is, the design must have a good fit. If the flag is not due to narrowing, amplification bias on the vision, the ratio between the lines must be moderate, if too close will be reduced and a large outdoor advertising, to ensure that small, has a good recognition effect to name card.
Using the same principle can make the public have a unified understanding of specific corporate image, not because the identification elements of enterprise image is not uniform and on the recognition of obstacles, enhance the image of the spread of power.
According to the above content is from Ji'nan VI design, as in the past for us to provide service, you have what problem you want to consult can enter the website: http://www.facons.cn we have customer service to provide the service for you.