A standard typeface is a typeface designed to represent a business name or brand. In recent years, foreign famous brand products have been translated into Chinese characters when they are developing the Chinese market, and they have carefully designed individual fonts to give Chinese consumers a unique visual identity.
With business information transmission and cultural exchanges have become more frequent, the communication behavior of all very efficient, text and visual communication as the trademark symbol, toward a common development trend, which requires simple, consensus, and pay more attention to appearance, generous, has the individuality. Changsha design training education
Standard font design is the visual recognition system and trademark as the most widely used factor, transfer the main business information, it is clear that can directly convey the enterprise or brand to consumers, strengthen the unified demands of corporate image.
The standard font is one of the basic elements of corporate image recognition system is widely used, and often sign together, with a clear explanation, can directly convey the enterprise or brand to the audience; the transmission of information and visual and auditory synchronization, strengthen the corporate image and brand appeal, its design significance and sign the same important.
The difference between well designed standard fonts and plain print lies in the difference:
There is a great difference between the design and computer font typesetting, in addition to the appearance of different, more important is the standard font design is designed according to the company or brand personality, connected with the distribution form, line thickness, word of stroke between the unified modelling have made detailed strict rules, and ordinary the font is more beautiful, more features.
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