标准字体全是指经过设计的专用以表现企业名称或品牌的字体。近几年来，国外名牌产品在开拓市场时，都将其品牌译成汉字，并精心设计独具个性的字体，给消费者以独特的视觉识别形象。

A standard typeface is a typeface designed to represent a business name or brand. In recent years, foreign famous brand products have been translated into Chinese characters when they are developing the Chinese market, and they have carefully designed individual fonts to give Chinese consumers a unique visual identity.

随着商业讯息传递与文化交流日趋频繁，一切的传意行为极讲求效率，视觉传意的文字和商标符号一样，都朝着一个共同发展的趋向，即要求简洁，共识，同时讲究造型美观，大方、具有个性。 长沙设计培训教育

With business information transmission and cultural exchanges have become more frequent, the communication behavior of all very efficient, text and visual communication as the trademark symbol, toward a common development trend, which requires simple, consensus, and pay more attention to appearance, generous, has the individuality. Changsha design training education

标准字体设计是视觉识别系统中与商标一样运用广的、传递商业信息主要的因素，它明确的说明性可直接将企业或品牌传达给消费者，强化了统一企业形象的诉求力。

Standard font design is the visual recognition system and trademark as the most widely used factor, transfer the main business information, it is clear that can directly convey the enterprise or brand to consumers, strengthen the unified demands of corporate image.

标准字体是企业形象识别系统中基本要素之一，应用广泛，常与标志联系在一起，具有明确的说明性，可直接将企业或品牌传达给观众；与视觉、听觉同步传递信息，加强了企业形象与品牌的诉求力，其设计的意义与标志同等重要。

The standard font is one of the basic elements of corporate image recognition system is widely used, and often sign together, with a clear explanation, can directly convey the enterprise or brand to the audience; the transmission of information and visual and auditory synchronization, strengthen the corporate image and brand appeal, its design significance and sign the same important.

经过精心设计的标准字体与普通印刷字体的差异性在于：

The difference between well designed standard fonts and plain print lies in the difference:

设计字体与电脑植字有很大的差异，除外观造型不同外，更重要的是标准字体设计是根据企业或品牌的个性而设计的，对笔划的形态、线条粗细、字间的连接与配置，统一的造型等都作了细致严谨的规则，与普通字体经较更美观、更具特色。

There is a great difference between the design and computer font typesetting, in addition to the appearance of different, more important is the standard font design is designed according to the company or brand personality, connected with the distribution form, line thickness, word of stroke between the unified modelling have made detailed strict rules, and ordinary the font is more beautiful, more features.

相信看了本文的济南vi设计http://www.facons.cn介绍后，对这方面也会有自己的一番认识，以后针对的等问题也能很好的解决。

I believe that after reading this article Ji'nan VI design http://www.facons.cn introduction, in this regard will have their own understanding of the future problems such as the problem can also be well resolved.