The combination of basic elements of enterprise visual identity

山东非蝉文化传媒有限公司会根据具体媒体的规格与排列方向，而设计的横排、竖排、大小、方向等不同形式的组合方式。

Shandong cicada culture media Co. Ltd. according to the specifications and orientation of specific media, and the design of the horizontal vertical, the size and direction of the different forms of combination.

基本要素组合的内容：

Content of basic element combinations:

其一，使目标从其背景或周围要素中脱离出来，而设定的空间小规定值。

First, the minimum space specified value is set to separate the target from its background or surrounding elements.

其二，企业标志同其他要素之间的比例尺寸、间距方向、位置关系等。

Secondly, the proportion, size, distance, direction and position relation between the enterprise mark and other factors.

标志同其他要素的组合方式，常有以下形式：

The combination of signs with other elements often has the following form:

一是标志同企业中文名称或略称的组合；

A sign is a combination with the enterprise name or abbreviation of Chinese;

二是标志同品牌名称的组合；

Two is the combination of logo and brand name;

三是标志同企业英文名称全称或略称的组合；

Three is a combination of signs with the full name or abbreviation of the enterprise English;

四是标志同企业名称或品牌名称及企业选型的组合；

Four is the sign with the enterprise name or brand name and enterprise selection combination;

五是标志同企业名称或品牌名称及企业宣传口号、广告语等的组合；

Five is the sign with the enterprise name or brand name and enterprise propaganda slogan, advertising language and so on the combination;

六是标志同企业名称及地址、电话号码等资讯的组合。

The six is the combination of logo and enterprise name and address, telephone number and other information.

禁止组合规范：

Prohibition of combination specification:

其一，在规范的组合上增加其他造型符号。

First, add other styling symbols on the canonical combination.

其二，规范组合中的基本要素的大小、广告、色彩、位置等发生变换。

Secondly, the basic elements of the standard combination, advertising, color, location and so on.

其三，基本要素被进行规范以外的外理，如标志加框、立体化、网线化等。

Third, the basic elements are regulated outside the norms, such as signs, boxes, three-dimensional, network and so on.

其四，规范组合被进行字距、字体变形、压扁、斜向等改变。

Fourth, for being kerning, font deformation, flattening, oblique change.

专用字体

Special font

专用字体包括现有标准字体和指定字体。

Special fonts include existing standard fonts and specified fonts.

标准字体：

Standard font:

多用于企业名称、商品名称、商标名称等。

More for enterprise name, commodity name, trademark name and so on.

指定字体：

Specified font:

常用于部门名称、设施名称、分支机构名称及其地址、广告内容、正式文书等。

Often used in the Department name, facilities name, branch name and address, advertising content, formal documents, etc..

设计选择专用字体应注意事项：

Design selection of special fonts should pay attention to:

其一，调查整理专用字体的使用范围、使用目的、使用状况等。

First, the investigation of the use of special fonts, the purpose of the use of the status quo.

其二，选用指定字体，应考虑同标志和标准字体等基本要素的风格相协调。

Second, the use of specified fonts, should consider the same sign and standard fonts and other basic elements of the style.

其三，所选字体的种类及文字的组合形态、方法应有一定的规律，并形成具有可读性的、再现性的、识别性的文字系统。

Third, the type of selected fonts and the combination form and method of writing should have certain rules, and form a readable, reproducible and recognition text system.

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