Logo is a picture, but also a brand introduction. Logo must reach a fixed target group, designers should keep this in mind when designing. Designers can write down their impressions of the brand and even draw an emotional board with an image to remind them of the brand's ideology. However, we should not only think from the aesthetic point of view, but also consider the deeper meaning. It is suggested that designers can help to understand by studying the visual image of other brands, but pay attention not to rely too much on literal meaning to determine inspiration. The logo designed by the designer should be original and directly aimed at the brand attribute of the customer.

　　好的设计总是从研究开始。品牌创建需要你预测所有的细节。在创建品牌设计标志需要给定一个广泛的研究在这一过程中,你需要的环境和背景的所有细节上的一些控制预算一定会留下足够的空间在您的解决方案和设计方向应该根据你的客户的期望,从布局来显示也应该面对你的客户与最终用户组,研究了解消费者在当前形势下的企业需要工作,如果没有基础，那么LOGO可能不适合你的业务。

　　Good design always starts with research. Brand building requires you to predict all the details. In the process of creating a brand design logo, we need to give a wide range of research. In this process, some control budgets on all the details of the environment and background you need will certainly leave enough space in your solution and design direction. According to the expectations of your customers, we should also face your customers and end-user groups to study and understand consumers in the current situation If there is no foundation, the logo may not be suitable for your business.

　　成功的LOGO设计可以实现品牌化，让它更容易被认可、青睐、喜爱，一个优秀的LOGO设计甚至可以让用户产生信任感，成为一个优秀的品牌。从商业和经济的角度来看，LOGO是一个视觉化的标志，它将品牌与同类产品和企业区分开来。它需要包含不同的形状、文字、字体、图片和颜色(周佳品牌和康水波的纯山寨设计理念相反)。标志在经济实体中使用最广泛，也被非政府组织和非商业组织使用。这个标志的主要目的是在用户第一次看到它的时候给人留下深刻的印象，或者让人记住它，即使这只是一眼之隔。第一印象是最重要、最有效的，第一印象对品牌感知有很大的影响。所以不要低估了一个标志的重要性。这值得投资。如果你想设计一个LOGO，最好对设计方法、流程、技术细节和理念有一个完整的了解，这样才能完美的完成LOGO设计。

　　Successful logo design can achieve branding, making it easier to be recognized, favored and loved. An excellent logo design can even make users have a sense of trust and become an excellent brand. From the perspective of business and economy, logo is a visual sign, which distinguishes brand from similar products and enterprises. It needs to contain different shapes, characters, fonts, pictures and colors (the design concept of Zhoujia brand and Kang Shuibo is the opposite of pure Shanzhai). Signs are most widely used in economic entities and are also used by non-governmental organizations and non-commercial organizations. The main purpose of this logo is to impress users when they first see it, or to make people remember it, even if it's just a gap. First impression is the most important and effective, which has a great influence on brand perception. So don't underestimate the importance of a sign. It's worth investing. If you want to design a logo, you'd better have a complete understanding of the design method, process, technical details and concept, so as to complete the logo design perfectly.

　　成功的标识通常有一个隐藏的属性:它们通常是同类产品中最好的。当你为一个品牌设计一个标志时，让它从众多标志中脱颖而出，让它与其他标志区别开来，但更重要的是，让它成为一个热爱这个品牌的理由。事实上，绝大多数标志设计的失败是由于无法传达信息。设计师应该是第一个相信这个品牌的人，并发现它的特别之处，让其他看到它的顾客也能看到它。在你考察市场之前，想一个有吸引力的名字。如果你真的想成功，选择一个名字是基础。一个好的名字不仅会给品牌带来力量，而且还具有良好的识别性，即使用户没有看到广告语也能从一个好的名字中品味出来。这样的名字是最有价值的。

　　Success tokens usually have a hidden attribute: they are usually the best of their kind. When you design a logo for a brand, let it stand out from many logos and distinguish it from other logos, but more importantly, let it become a reason to love the brand. In fact, most logo design failures are due to the inability to convey information. Designers should be the first to believe in the brand and find its uniqueness so that other customers can see it. Before you explore the market, think of an attractive name. If you really want to succeed, choosing a name is the foundation. A good name will not only bring strength to the brand, but also has a good identification, even if users do not see the slogan can be tasted from a good name. Such a name is the most valuable.

　　标志设计在紧跟设计潮流的同时，更重要的是要体现品牌的整体个性。每个标志都有自己的历史和意义。以苹果的商标为例，一个苹果缺少一个“字节”。维基百科的标识是一个未完成的世界拼图，每一块都用不同的书写系统标记。这两个logo简洁而富有品牌主题内涵。

　　Logo design in keeping with the design trend, but more importantly, to reflect the overall personality of the brand. Each logo has its own history and significance. Take Apple's trademark for example. An apple lacks a "byte". Wikipedia's logo is an unfinished world puzzle, each of which is marked with a different writing system. These two logos are concise and full of brand theme connotation.

　　因此，在设计LOGO时，需要对目标品牌有一个深入的了解。标志是一个品牌的视觉基础，品牌个性的简洁体现，对品牌DNA的忠诚及其到位的表达是标志设计成功的关键。

　　Therefore, when designing logo, we need to have a deep understanding of the target brand. Logo is the visual basis of a brand, the concise embodiment of brand personality, the loyalty to brand DNA and its expression in place are the key to the success of logo design.

　　这篇文章更多的是给你一些关于设计方向的建议，真正能让你走向成功的是你的创造力和对客户的熟练处理。

　　This article is more about giving you some suggestions on the direction of design. What can make you successful is your creativity and skillful handling of customers.
　　以上就是济南logo设计的全部整理，希望对您有所帮助，欢迎关注网站内容！

　　The above is the overall arrangement of Jinan logo design, hope to help you, welcome to pay attention to the content of the website!