Although in recent years, there are more and more Jeremy Levin font logos and graphic combination type logos, but the direction logo design of graphic and text types is still the mainstream. I feel that this kind of logo is higher than the first two kinds of difficulties, because graphic and text type logo design graphics and fonts, but also make logo graphics and standard characters very harmonious together. In fact, these logos are in this respect Not good enough.

　　假设你有一个好的Logo设计，你怎么能合理地设计一个基于它的标准单词呢?以下是来自洋葱的一些建议:

　　If you have a good logo design, how can you reasonably design a standard word based on it? Here are some suggestions from onion:

　　01. 如何选择字体类型?

　　01. How to select font type?

　　可以作为标志标准字的字体很多，如黑体、宋体、楷体、下级、跑书等，风格也很多，如典雅、豪放、端庄、随意、卡通、文艺等。那么我们需要哪种字体呢?

　　There are many fonts that can be used as standard characters, such as boldface, Songti, Kaiti, subordinate, paoshu, etc., and many styles, such as elegant, bold, dignified, casual, cartoon, literature and art, etc. So what font do we need?

　　首先，我们需要根据品牌所属的行业来确定大致的方向。一般来说，互联网行业和科技行业比较适合用黑体字(sans serif)作为标准字。

　　First, we need to determine the general direction according to the industry to which the brand belongs. Generally speaking, the Internet industry and technology industry are more suitable to use sans serif as the standard word.

　　标志图形很漂亮，为什么要粘贴文字?

　　Logo is very beautiful, why paste text?

　　如果标志有中文或复古元素，那么标准字可以用在歌曲、楷书、书法等。

　　If the logo has Chinese or retro elements, then standard characters can be used in songs, regular script, calligraphy, etc.

　　土特产和餐饮行业标志的标准字一般用手写体和宋体。

　　The standard characters of local specialties and catering industry signs are generally written in hand and Song typeface.

　　仅仅有一个大致的方向是不够的，因为选择太多了，我们必须缩小选择的范围，这就要求我们观察图形的特征。让我们来看一些例子:

　　It is not enough to have only one general direction, because there are too many choices, we must narrow the range of choices, which requires us to observe the characteristics of the graphics. Let's look at some examples:

　　因为圆组的logo图形是钻石和圆形的组合，所以圆形的字体也融合了这一特点，文字的外轮廓有直线和直角，但在里面做了一点圆角。

　　Because the logo of the circle group is a combination of diamond and circle, the round font also integrates this feature. The outer contour of the text has straight lines and right angles, but a little fillet is made inside.

　　02采用什么笔划处理方法?

　　02 what stroke processing method is used?

　　如果Logo是一个只有直线没有曲线的几何图形，那么标准文字的笔画也应该是尖角和直线吗?事实上，这样的例子很少，因为这样的话太生硬和尖锐，很少有人希望自己的品牌给别人这样的感觉。当然，过于圆润的字体和衬线体也不行。

　　If the logo is a geometric figure with only straight lines and no curves, should the strokes of standard characters be sharp corners and straight lines? In fact, there are few such examples, because such words are too rigid and sharp, and few people want their brands to give others such feelings. Of course, too rounded fonts and serifs are not good either.

　　上面的标志图形是直尺几何色块,但标准词中风或多或少会有些曲线,如果这个词池经典黑体和无衬线会发现上面的标准供参考词汇和没有做太多的改变,仍然保留原来的曲线,水平平面垂直,详细和右拐角处,就进一步简化。

　　The logo above is the geometric color block of ruler, but the standard word stroke will have some curves more or less. If the classic bold and sans serif of this word pool will find that the above standard words for reference do not make too many changes, but still keep the original curve, the horizontal plane is vertical, the details and the right corner, it will be further simplified.

　　如果Logo是曲线图形，那么标准字的笔画可以适当的增加一点圆角，如果是女性或儿童品牌，圆角可以多一点，角度可以大一点;如果是男性品牌或科技品牌，圆角会小一点，角度也会小一点。

　　If the logo is a curve figure, the strokes of standard words can be added with a little round corner. If it is a female or children's brand, the round corner can be a little more and the angle can be a little larger. If it is a male brand or a technology brand, the round corner will be a little smaller and the angle will be a little smaller.

　　也有一些标准的文字设计会将一些笔划刻意断开，使其更具有设计感和特色，一般是因为Logo的图形具有类似的效果。

　　There are also some standard text designs that deliberately cut off some strokes, making them more design sensitive and distinctive, generally because logo graphics have similar effects.