Logo design itself belongs to the field of business design. Customers convey information and audiences receive information. Logo is like a signal, so designers must understand what information the customer needs to convey to the target audience and what is the best way for the audience to communicate. For a logo, "success" is the main standard to determine whether a logo is successful. A sign that can not only catch people's sight, but also convey the essence of an enterprise is an excellent sign evaluation standard. Therefore, the communication effectiveness of logo in this business activity is crucial.

　　简单的logo设计往往更具有强大的传播效果。干练而有力的Logo必然经过层层的细化，最终的表现形式一定是最必要、最本质的，是去除所有细节之后的内核。标志需要传达最基本的语义和最简洁的形式，而简单直接的设计往往容易被接受和记住。事实证明，大多数优秀的ogo产品都具有清晰的语义和简单的外形，如奔驰、可口可乐、耐克……

　　Simple logo design often has more powerful communication effect. The concise and powerful logo must go through layers of refinement, and the final form of expression must be the most necessary and essential, which is the core after removing all details. Signs need to convey the most basic semantics and the most concise form, while simple and direct design is often easy to accept and remember. It turns out that most excellent Ogo products have clear semantics and simple shapes, such as Mercedes Benz, Coca Cola, Nike

　　如何保持标识简单?

　　How to keep the logo simple?

　　造型简洁、含义模糊的Logo设计容易，造型复杂、含义丰富的Logo设计也容易，造型简洁、表达清晰的Logo设计则困难。标志本身是一个“复合词”，它是“形”与“意”的结合。“形状”是指Logo的形状，包括造型颜色等因素;“意义”是指标志所要表达的语义内容，一般是指标志的象征意义。形式与意义密切相关，微妙相关。推荐阅读:优秀的Logo设计!“对象形式”的应用

　　Logo design with simple shape and fuzzy meaning is easy, logo design with complex shape and rich meaning is also easy, while logo design with simple shape and clear expression is difficult. The sign itself is a compound word, which is the combination of form and meaning. "Shape" refers to the shape of logo, including modeling color and other factors; "meaning" refers to the semantic content to be expressed by logo, generally refers to the symbolic meaning of logo. Form is closely related to meaning, and subtly related. Recommended reading: excellent logo design and application of "object form"