The thinking steps of logo design are as follows:

　　首先，确定标识的主要功能。商标通过使用形状、字体、颜色和图像来代表你的品牌。确定你为什么需要标识可以指导你的设计。

　　First, determine the main functions of the logo. Trademarks represent your brand by using shapes, fonts, colors, and images. Identifying why you need a logo can guide your design.

　　想想你的目标市场。确定谁是你的客户是很重要的，并定制标志的外观，以吸引那些谁将使用你的服务。花店的标志可以包括异想天开的字体和明亮的配色方案;这是不好的汽车车身修理厂。律师事务所标识必须传达诚信和力量;它不一定符合餐饮公司的外观。

　　Think about your target market. It's important to identify who your customers are and customize the look of the logo to attract those who will use your service. Florist logos can include fancy fonts and bright color schemes; it's a bad car body shop. The law firm logo must convey integrity and strength; it does not necessarily fit the look of the catering company.

　　3.决定是否将公司名称合并到徽标中。当然，你想建立你的企业的知名度，但它可能不总是一个好主意，包括名字作为苏州标志设计的一部分。如果这个名字是相当独特的，但还没有成为一个家喻户晓的词，或者如果你的营销资金有限，你的目标是建立知名度，包括它。如果名字太泛，太长，在世界各地翻译不好，或者缺乏个性，不要包括它。如果你必须在产品上加上商标，比如运动鞋或手袋，就不要写名字。

　　3. Decide whether to merge the company name into the logo. Of course, you want to build your company's popularity, but it may not always be a good idea, including the name as part of Suzhou logo design. If the name is quite unique, but has not yet become a household word, or if your marketing funds are limited, your goal is to build awareness, including it. If the name is too broad, too long, not well translated around the world, or lack of personality, do not include it. If you have to brand a product, such as a sneaker or handbag, don't name it.

　　考虑所有不同的方式，你计划使用的标志。想象一下你可能需要的最小尺寸;如果公司名称为图标的大小时，徽标是不可读的，则最好将其从设计中删除。

　　Consider all the different ways you plan to use the logo. Imagine the minimum size you might need; if the logo is unreadable when the company name is the size of the icon, it's best to remove it from the design.

　　5. 遵循公司的配色方案。如果你的公司在标志、广告和其他材料中使用了某些颜色，那么这些颜色在标志中反映出来是很重要的。持续使用颜色增加熟悉度。你希望顾客在心里把你的商标和公司联系起来。如果你的公司用特定的颜色来装饰自己，公众就会下意识地联想到这些颜色。如果你对你的生意没有一个清晰的配色方案，做一些关于色彩心理学的研究，这样你就可以做出适当的选择。例如，红色意味着力量、激情、能量和信心，但它也可能意味着危险。

　　5. Follow the company's color scheme. If your company uses certain colors in logos, advertisements and other materials, it is important that these colors are reflected in the logo. Continue to use color to increase familiarity. You want customers to connect your brand to the company in their hearts. If your company decorates itself with specific colors, the public will subconsciously associate these colors. If you don't have a clear color scheme for your business, do some research on color psychology so that you can make the right choice. For example, red means power, passion, energy and confidence, but it can also mean danger.

　　要受到鼓舞，但不要复制成功的标志。虽然创造一些看起来像是你最喜欢的公司标志的东西可能很诱人，但它会向你的观众传达一个令人惊讶的信息，那就是你很懒，缺乏灵感。查看与您类似的其他企业的标志。问问自己喜欢什么，不喜欢什么。什么有效，什么无效。不要因为看到太多的例子而不知所措——10个或12个就足够让你知道该做什么和避免什么了。成功的标志应该是简单、难忘、永恒和恰当的。当你有想法的时候，把这些作为你的目标。如果你正在努力寻找想法，试着在网上搜索不同的关键字或使用同义词典移动你的想法到一些新的方向。

　　Be inspired, but don't copy the signs of success. While it may be tempting to create something that looks like your favorite corporate logo, it will send a surprising message to your audience that you are lazy and uninspired. View the logos of other businesses similar to you. Ask yourself what you like and don't like. What works, what doesn't. Don't be overwhelmed by too many examples - 10 or 12 are enough to let you know what to do and what to avoid. The symbol of success should be simple, unforgettable, eternal and appropriate. When you have ideas, make them your goals. If you're trying to find ideas, try searching for different keywords online or using thesaurus to move your ideas in new directions.

　　7. 涂鸦。画些草图，和他们一起玩。用不同的字体写下关键词。看看这个景象是否触发了一个想法。

　　7. graffiti. Draw some sketches and play with them. Write down keywords in different fonts. See if the scene triggers an idea.

　　让事情变得简单。标志设计是一种约束。虽然在你的设计中试图传达很多信息是很诱人的，但是过多的尝试会破坏你的标志的成功。

　　Make things simple. Logo design is a constraint. Although it's tempting to try to convey a lot of information in your design, too many attempts will undermine the success of your logo.

　　避免使用过多的颜色、多种字体和分层图像。令人困惑的或令人困惑的信号并不能传达清楚的信息。

　　Avoid using too many colors, multiple fonts, and layered images. Confusing or confusing signals do not convey a clear message.

　　以上是标志设计的步骤，如果您有济南vi设计的要求，可以点击我们的官方网站咨询:http://www.facons.cn

　　The above is the steps of logo design. If you have the requirements of Jinan VI design, you can click our official website for consultation: http://www.faces.cn

　　您的满意，是我们的追求，让我们携手共创21世纪美好的明天!本公司将一如既往，珍惜客户的爱与信任，始终追求完美的服务品质，写出满意的答卷。

　　Your satisfaction is our pursuit, let's work together to create a better tomorrow in the 21st century! The company will, as always, cherish the love and trust of customers, always pursue the perfect service quality, and write a satisfactory answer sheet.