Logo has almost come into our life, everywhere, everywhere. If you pay attention to it, you will find that many brands like to use red or blue. Is there any magic in these two colors, which makes the people around the brand so fascinated, just for the following reasons?

　　就颜色的意义而言

　　In terms of the meaning of color

　　从颜色的代表隐含意义来看，即它对人的心灵的暗示，蓝色往往让人觉得是理性的。因此，消费者或用户群体往往具有更理性的个性。而红色给人的感觉是热情、兴奋，使人心跳加快和立即行动的感觉，因此红色对消费者有适合作消费冲动和刺激。因此，很多互联网科技公司、金融公司、教育公司等都会选择蓝色标志，他们需要给消费者一种安全感和信任感。然而，一些电商平台或餐饮企业往往选择红色标识，他们需要消费者立即消费。

　　From the implicit meaning of the representative of color, that is, its implication for the human mind, blue often makes people feel rational. Therefore, consumers or user groups tend to have more rational personality. And red gives people the feeling of enthusiasm, excitement, heart rate and immediate action, so red is suitable for consumer impulse and stimulation. Therefore, many Internet technology companies, financial companies, education companies will choose the blue logo, they need to give consumers a sense of security and trust. However, some e-commerce platforms or catering enterprises often choose the red logo, they need consumers to consume immediately.

　　当然，一些品牌不会遵循配方卡。

　　Of course, some brands don't follow recipe cards.

　　虽然蓝色是一种让人没有食欲的颜色，但百事可乐仍然以蓝色为主色调，红色为辅色。对比强烈，曲线形成节奏感。柔和、轻盈、自命不凡的气质，很好地表达了品牌文化:青春、趣味、活力。

　　Although blue is an appetite-depriving color, Pepsi Cola still uses blue as its dominant color and red as its complementary color. The contrast is strong and the curve forms a sense of rhythm. Soft, lightweight, self-proud temperament, a good expression of brand culture: youth, interest, vitality.

　　也与红蓝业务有很多，如优酷、家乐福。济南标志设计媒体丰富

　　It also has a lot of business with Red and Blue, such as Youku and Carrefour. Jinan logo design media is rich

　　总的来说，以蓝色和红色为标志的颜色，男女老少皆宜，对于品牌来说无疑是放心大胆的。标志作为一个品牌的标志，是企业想要留在消费者心中，是非常重要的，色彩的选择不能掉以轻心，选择正确的色彩，树立品牌形象有事半功倍的效果!

　　Generally speaking, the color marked by blue and red is suitable for both men and women, young and old. It is undoubtedly the most assured and bold for the brand. As a brand logo, logo is very important for enterprises to stay in the hearts of consumers. The choice of color cannot be ignored. Choosing the right color and building brand image have half the effect!