Enterprise logo design is an important part of VI design identification system. Considering from the perspective of communication, the external expression reflects the visual part of enterprise logo in the external marketing strategy. It is great to note that it is good at using logo design to enhance the competitiveness of enterprises.
The purpose of logo design is clear. Promoting marketing, only brand value can be promoted, added value can be increased, sales follow-up, design marketing can not be grasped is divorced from reality, without market vitality, it is only an art design. Designed to find a balance between marketing and art, will do a lot of pre-market research, and finally through professional design companies to participate in the design and planning of a successful LOGO works. Therefore, we can not make design works that only expert judges can understand. We need to accept the test of the market and face the consumer market.
There is no doubt that logo design is an artistic creation. It is worth emphasizing that what we know about design is commercial art, which is different from the concept of art in the professional sense. Corporate logo is expressed by artistic means, not for the sake of art. American research designers know this way.
Many designers lack knowledge beyond design, such as marketing and fine design, but they can not impress the audience and find a balance between reality and art.
How can a designer improve his way of keeping in good health and maintain harmony between the two? Meiyan believes that there are three points:
1. Designers should conceive and create from the perspective of marketing.
2. Consider consumers'feelings and seek creative breakthroughs;
3. First is the appearance, then the abstraction, which is highly integrated.
In a word, American research believes that the key to the close connection of design is readability, moving, effective and profound.