企业标志设计是一个重要的VI设计识别系统的一部分,从沟通的角度去思考,外部的表达形式,反映了企业标志在企业外部营销策略的视觉部分,注意它是善于利用标志设计来增强企业的竞争力是巨大的。
  Enterprise logo design is an important part of VI design identification system. Considering from the perspective of communication, the external expression reflects the visual part of enterprise logo in the external marketing strategy. It is great to note that it is good at using logo design to enhance the competitiveness of enterprises.
  标志设计的目的是明确的,推广营销,只有品牌价值才能得到提升,附加值上升,销售跟进,不能把握的设计营销是脱离现实的,没有市场活力那么它只是一种艺术设计。设计为了在市场营销和艺术之间找到一个平衡点,会做很多前期的市场调研,最后通过专业的设计公司参与设计和策划一个成功的LOGO作品。因此,我们不能做出只有专家评委才能理解的设计作品。我们需要接受市场的考验,面对消费市场。
  The purpose of logo design is clear. Promoting marketing, only brand value can be promoted, added value can be increased, sales follow-up, design marketing can not be grasped is divorced from reality, without market vitality, it is only an art design. Designed to find a balance between marketing and art, will do a lot of pre-market research, and finally through professional design companies to participate in the design and planning of a successful LOGO works. Therefore, we can not make design works that only expert judges can understand. We need to accept the test of the market and face the consumer market.
  标志设计是一种艺术创作,这是毋庸置疑的。值得强调的是,我们所了解的设计是商业艺术,这与专业意义上的艺术概念是不同的。企业标识通过准确把握现实的需要,并通过艺术手段来表达,不为艺术而艺术,美国的研究设计师知道这条路。
济南logo设计
  There is no doubt that logo design is an artistic creation. It is worth emphasizing that what we know about design is commercial art, which is different from the concept of art in the professional sense. Corporate logo is expressed by artistic means, not for the sake of art. American research designers know this way.
  很多设计师缺乏设计以外的知识积累,比如市场营销和精美的设计,但是他们无法打动观众,无法在现实和艺术之间找到平衡。
  Many designers lack knowledge beyond design, such as marketing and fine design, but they can not impress the audience and find a balance between reality and art.
  设计师如何提高自己养生之道保持两者的和谐?认为有三点:
  How can a designer improve his way of keeping in good health and maintain harmony between the two? Meiyan believes that there are three points:
  1. 设计师要从市场营销的角度去构思和创造;
  1. Designers should conceive and create from the perspective of marketing.
  2. 考虑消费者感受,寻求创意突破;
  2. Consider consumers'feelings and seek creative breakthroughs;
  3.首先是外观,然后是抽象,两者高度集成。
  3. First is the appearance, then the abstraction, which is highly integrated.
  总之,美国人的研究认为,设计紧密联系的关键是:易读、感人、有效、深刻。
  In a word, American research believes that the key to the close connection of design is readability, moving, effective and profound.

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