Logo design expresses certain significance to people with concise images. It is a simple, obvious and easily recognizable image, graphics or written symbols as intuitive language. At the same time, it has the function of expressing meaning, emotion and commanding action.

　　标志是现代经济的产物，作为一个设计师始终要牢记设计必须以人为本，让大多数人在欣赏设计的过程中，能够感受到自己的设计意图，标志符号是现代生活中不可缺少的信息载体。标志设计的表现无非是具象和抽象。摘要抽象和具象表达在标志设计中起着重要的作用。符号是象征性的交流符号

　　Logo is the product of modern economy. As a designer, we should always bear in mind that design must be people-oriented, so that most people can feel their design intentions in the process of appreciating design. Logo is an indispensable information carrier in modern life. The performance of logo design is nothing more than concrete and abstract. Abstract and concrete expression play an important role in logo design. Symbols are symbolic symbols of communication

　　标志设计以简洁的形象向人们表达一定的意义，它是简单、明显、易于识别的形象、图形或文字符号作为直观的语言，同时又具有表达意义、情感和指挥动作的作用。通过创建典型的符号特征来传达特定的信息。标志作为一种视觉图形，具有很强的视觉传达功能。它是一种国际语言，因此，在世界范围内，标识需要易于理解、沟通、使用。标志有不同的对象和类别，根据功能和分类有许多用途。标志主要包括商标、标识和公示语。它被广泛应用于现代社会的各个方面，同时，现代标志设计已经成为各设计学院或设计系开设的一门重要的设计课程。现代标识是企业综合信息传播的媒介，商业的多元化，使标识在商品的销售和企业形象的塑造中起着重要的作用。标志作为重要的CIS战略的一部分,在企业形象传播的过程中,使用广泛,频率高,也重要的元素,因为在企业行为识别系统,识别系统概念,特别是视觉识别系统,实际上是商标的广告应用。企业综合实力雄厚，管理机制完善，产品和服务质量过硬，都包含在logo中，一个logo将会是企业形象在受众心中的体现。

　　Logo design expresses certain significance to people with concise images. It is a simple, obvious and easily recognizable image, graphics or written symbols as intuitive language. At the same time, it has the function of expressing meaning, emotion and commanding action. By creating typical symbolic features to convey specific information. As a kind of visual graphics, logo has a strong visual communication function. It is an international language. Therefore, in the world, identification needs to be easy to understand, communicate and use. Markers have different objects and categories, and they have many uses according to their functions and classifications. Signs mainly include trademarks, logos and public signs. It is widely used in all aspects of modern society. At the same time, modern logo design has become an important design course offered by design institutes or design departments. Modern logo is the medium of comprehensive information dissemination of enterprises. The diversification of business makes logo play an important role in the sale of goods and the shaping of corporate image. As a part of the most important CIS strategy, logo is the most widely used, the most frequent and the most important element in the process of corporate image dissemination, because the concept of corporate behavior recognition system, recognition system, especially visual recognition system, is actually the application of trademark advertisement. Enterprise comprehensive strength, perfect management mechanism, product and service quality are all included in logo, a logo will be the embodiment of corporate image in the hearts of the audience.

　　作为一个成功的设计师，我们应该时刻牢记设计必须以人为本，让大多数人在欣赏设计的过程中能够感受到你的设计意图。符号是现代生活中不可或缺的信息载体。标识所传达的信息能否被公众接受，取决于标识能否被受众识别和理解，这就是标识的识别。因此标识是企业标识的重要功能之一。在市场经济体制下，竞争日益激烈，公众面临着复杂的信息，标志和商标数量众多。只有特色鲜明、易于识别和记忆、寓意深刻、造型优美的人才能在行业中脱颖而出，否则就会被知识的海洋淹没。它可以区别于其他企业，产品或服务，让受众对企业留下深刻的印象，从而提高标识设计的重要性，为企业赢得效益;标志设计要符合形式美的原则，标志的形式美是影响标志信息传递的一个重要因素，要给人以美感、动感的形象，就必须有一个和谐、悦目的形象。

　　As a successful designer, we should always bear in mind that design must be people-oriented, so that most people can feel your design intentions in the process of appreciating the design. Symbol is an indispensable information carrier in modern life. Whether the information conveyed by the logo can be accepted by the public depends on whether the logo can be recognized and understood by the audience, which is the identification of the logo. Therefore, logo is one of the important functions of enterprise logo. Under the market economy system, competition is increasingly fierce, and the public is faced with complex information, a large number of signs and trademarks. Only those with distinctive features, easy identification and memory, profound implications and beautiful shapes can stand out in the industry, otherwise they will be submerged by the sea of knowledge. It can be distinguished from other enterprises, products or services, so that audiences can make a deep impression on enterprises, thereby enhancing the importance of logo design and gaining benefits for enterprises; logo design conforms to the principle of formal beauty, which is an important factor affecting the transmission of logo information and gives people a aesthetic and dynamic image. Elephants must have a harmonious and pleasant image.