Logo design expresses certain significance to people with concise images. It is a simple, obvious and easily recognizable image, graphics or written symbols as intuitive language. At the same time, it has the function of expressing meaning, emotion and commanding action.
Logo is the product of modern economy. As a designer, we should always bear in mind that design must be people-oriented, so that most people can feel their design intentions in the process of appreciating design. Logo is an indispensable information carrier in modern life. The performance of logo design is nothing more than concrete and abstract. Abstract and concrete expression play an important role in logo design. Symbols are symbolic symbols of communication
Logo design expresses certain significance to people with concise images. It is a simple, obvious and easily recognizable image, graphics or written symbols as intuitive language. At the same time, it has the function of expressing meaning, emotion and commanding action. By creating typical symbolic features to convey specific information. As a kind of visual graphics, logo has a strong visual communication function. It is an international language. Therefore, in the world, identification needs to be easy to understand, communicate and use. Markers have different objects and categories, and they have many uses according to their functions and classifications. Signs mainly include trademarks, logos and public signs. It is widely used in all aspects of modern society. At the same time, modern logo design has become an important design course offered by design institutes or design departments. Modern logo is the medium of comprehensive information dissemination of enterprises. The diversification of business makes logo play an important role in the sale of goods and the shaping of corporate image. As a part of the most important CIS strategy, logo is the most widely used, the most frequent and the most important element in the process of corporate image dissemination, because the concept of corporate behavior recognition system, recognition system, especially visual recognition system, is actually the application of trademark advertisement. Enterprise comprehensive strength, perfect management mechanism, product and service quality are all included in logo, a logo will be the embodiment of corporate image in the hearts of the audience.
As a successful designer, we should always bear in mind that design must be people-oriented, so that most people can feel your design intentions in the process of appreciating the design. Symbol is an indispensable information carrier in modern life. Whether the information conveyed by the logo can be accepted by the public depends on whether the logo can be recognized and understood by the audience, which is the identification of the logo. Therefore, logo is one of the important functions of enterprise logo. Under the market economy system, competition is increasingly fierce, and the public is faced with complex information, a large number of signs and trademarks. Only those with distinctive features, easy identification and memory, profound implications and beautiful shapes can stand out in the industry, otherwise they will be submerged by the sea of knowledge. It can be distinguished from other enterprises, products or services, so that audiences can make a deep impression on enterprises, thereby enhancing the importance of logo design and gaining benefits for enterprises; logo design conforms to the principle of formal beauty, which is an important factor affecting the transmission of logo information and gives people a aesthetic and dynamic image. Elephants must have a harmonious and pleasant image.