When it comes to visual design, I believe we are no strangers. Many people can also say some well-known VI. So what are the specific contents for each person familiar with VI design? Vi design professionals say that according to different design elements and design schemes, Vi design generally includes the basic part and application part.

　　即基本部分

　　That is, the basic part.

　　视觉设计是设计行业中困难的设计之一，因为它让人们通过视觉来感知物体或产品的一些特征或特征，并起到宣传和推广的作用。在vi设计中，标准字体在设计中，企业标识、规则和标准设计等内容作为基本的处理部分。

　　Visual design is one of the most difficult designs in the design industry, because it enables people to perceive some features or features of objects or products through vision, and plays a role of publicity and promotion. In VI design, standard font design, enterprise logo, rules and standard design as the basic processing part.

　　在基础部分的设计中，应主要体现vi设计中的统一原则。所有这些基本内容都可以整合到一张设计图中，避免了标记重复过多、过于复杂或颜色单一的现象。基础部分的处理也是应用程序后续部分的铺垫和准备，因为后续内容是在此基础上开发的。

　　In the design of the basic part, we should mainly embody the unified principle in VI design. All these basic elements can be integrated into a design drawing, avoiding the phenomenon of too much markup repetition, too complex or single color. The processing of the basic part is also the paving and preparation of the follow-up part of the application, because the follow-up content is developed on this basis.

　　应用部分

　　Application part

　　顾名思义，应用程序需要具有一定的实际操作价值，并存在于企业的实际生产中，而不是属于后期添加或人为添加内容的基础部分。

　　As the name implies, applications need to have a certain operational value and exist in the actual production of the enterprise, rather than belong to the basic part of late addition or artificial addition of content.

　　Vi设计将以企业服装的性质、办公环境、公关用品及企业车辆等内容为应用部分。这部分内容的设计和体现必须与基本部分形成鲜明的对比，或者利用基本部分存在的未应用部分的服务，更好地支持应用部分的内容。

　　Vi design will be applied in the nature of enterprise clothing, office environment, public relations supplies and enterprise vehicles. The design and embodiment of this part of the content must be in sharp contrast with the basic part, or make use of the service of the unused part of the basic part to better support the content of the application part.

　　综上所述，在所有vi设计中，基础部分与应用部分相辅相成，相互反映。只有这两部分的和谐存在，才能达到对人体视觉冲击的效果，大限度地达到宣传和灵魂销售的目的。

　　In summary, in all VI design, the basic part and the application part complement each other and reflect each other. Only if these two parts exist in harmony can we achieve the effect of visual impact on human body and maximize the purpose of propaganda and soul sales.