与中国经济的持续改进和品牌层面,各个行业也越来越关注其外部品牌形象,标志设计,品牌的核心要素,是建立企业形象的步,也是关键的链接更新企业形象在初创时期。因此,优秀的品牌标识设计对于企业进行品牌传播起着至关重要的推动作用。
  With the continuous improvement of China's economy and brand level, various industries are paying more and more attention to their external brand image, logo design, the core elements of brand. It is the first step to establish corporate image, and also the most critical link to update corporate image in the initial stage. Therefore, excellent brand logo design plays a vital role in promoting brand communication.
  那么,一个专业的设计师如何才能创造出一个值得欣赏的品牌标识呢?这是一个值得思考的问题。
  So, how can a professional designer create an appreciable brand logo? This is a question worth thinking about.
  标志设计首先要注重审美品质。标志是企业灵魂的支点,是展示企业文化和形象的视觉窗口,因此,在创造美观的外观时,线条应简洁流畅,舒张的内涵,具有强烈的艺术表现力。通过美观的外观,让人在眼就留下深刻的印象,达到认可的作用。
  Sign design should first pay attention to aesthetic quality. Signs are the fulcrum of the soul of an enterprise and the visual window to display its culture and image. Therefore, when creating a beautiful appearance, lines should be concise, smooth, relaxed and have a strong artistic expression. Through the beautiful appearance, people can make a deep impression at the first glance and achieve the role of recognition.
  标识设计色彩也很特别,每个行业都会有不同的标识色彩,它们直观地传达了行业的特点。色彩的准确运用可以提高logo的整体设计质量和外部广告效果。另一部分是字体,这是品牌的中英文名称,是logo设计中必不可少的元素。字体设计的步是容易识别,然后根据不同行业的产品特点选择符合行业和产品特点的字体。化妆品企业的字体一般都是修长优雅、灵动典雅的。颜色和字体的完美结合使logo更加完美。
济南logo设计
  Logo design color is also very special, each industry will have different logo color, they intuitively convey the characteristics of the industry. The accurate use of color can improve the overall design quality and external advertising effect of logo. The other part is font, which is the Chinese and English name of the brand, and is an essential element in logo design. The first step in font design is easy to recognize, and then choose fonts that meet the industry and product characteristics according to the product characteristics of different industries. Cosmetics companies typeface is generally slender and elegant, smart and elegant. The perfect combination of color and font makes logo more perfect.
  企业在发展过程中,往往会从单一的服务项目向多元化的方向发展。那么logo就需要有一定的承载能力,并且具有广泛的适用性。这样企业就可以在未来自由运用品牌宣传,促进企业的长远发展和推广。
  In the process of development, enterprises tend to develop from a single service project to a diversified direction. So logo needs to have a certain bearing capacity, and has a wide range of applicability. In this way, enterprises can use brand publicity freely in the future, and promote the long-term development and promotion of enterprises.
  通过以上几点的总结,我相信设计师在设计logo的时候会更加得心交手,准确的把握核心要点和设计理念可以更好的诠释品牌理念和文化。
  Through the summary of the above points, I believe that designers will be more comfortable in logo design. Accurate grasp of the core points and design concepts can better interpret the brand concept and culture.

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