A brand is very important for an enterprise. Brand design is based on the enterprise itself, the correct positioning, and the correct definition of brand visual communication. It is an image entity that helps the enterprise to develop. It not only helps the enterprise to grasp the brand direction correctly, but also enables people to have a correct corporate image and profound memory. 。

　　了解你的用户

　　Know your users

　　品牌是呈现给用户的，所以我们首先要考虑的问题是:谁是利益相关者?更好地了解你的利益相关者，并向他们寻求很多建议。我们必须了解他们，并将我们的品牌形象建立在他们的娱乐、梦想、价值观和生活方式的基础上。一个好的品牌不仅要影响营销和销售，还要影响每个人对我们品牌的看法。

　　Brands are presented to users, so the first question we have to consider is: who are stakeholders? Know your stakeholders better and ask them for a lot of advice. We must understand them and build our brand image on their entertainment, dreams, values and lifestyles. A good brand not only affects marketing and sales, but also affects everyone's perception of our brand.

　　2. 要清楚商标的价值

　　2. Be clear about the value of trademarks

　　确保品牌设计优先于品牌设计，并立即筹集资金。当很多人有商业想法时，让朋友或亲戚设计一个标志并说“这是我的品牌”是错误的。因为有时候你的品牌形象比产品本身更重要。

　　Ensure that brand design takes precedence over brand design and raise funds immediately. When many people have business ideas, it's wrong to ask friends or relatives to design a logo and say, "This is my brand." Because sometimes your brand image is more important than the product itself.

　　3.了解自己

　　3. Know yourself

　　认识人的人是明智的，认识自己的人是清醒的，他们开始考虑公司本身。如何简洁地表达你的品牌?你必须准确地定义公司的本质。有些公司在开发产品之前会先找到品牌设计师。因为设计师充分理解企业精神及其对潜在客户的价值，所以他们可以从一开始就设计自己的品牌，在个产品诞生之前完成信息和战略规划。

　　People who know people are wise. People who know themselves are sober. They begin to think about the company itself. How to express your brand concisely? You must define the essence of the company accurately. Some companies find brand designers before they develop products. Because designers fully understand the spirit of enterprise and its value to potential customers, they can design their own brand from the beginning and complete information and strategic planning before the birth of the first product.