Logo, as a facade of a company, is valued by many company leaders. When designing logos, there are often many requirements. But how to design a logo that meets the requirements of company leaders? How can we highlight the characteristics of the enterprise? These are the key points you need to know.

　　首先，深入挖掘企业自身特点

　　Firstly, we should dig deeply into the characteristics of enterprises themselves.

　　想突出产品的特性更好,所以做品牌标志设计时,您需要提前对产品有更深入的了解,可以更好的了解他们的产品和其他产品之间的差异,在设计时,可以根据这些差异,提炼和整合系统逐渐形成自己的元素。

　　To highlight the characteristics of the product is better, so when you do brand logo design, you need to have a deeper understanding of the product in advance, can better understand the differences between their products and other products, in the design, according to these differences, refining and integration system gradually formed its own elements.

　　二世。融入企业文化视野

　　King II. Integrating into the Vision of Corporate Culture

　　其次,在设计的过程中,企业的文化背景可以更好的融入设计,企业文化可以象征,这样用户可以感受到企业的丰富文化背景当他们看到这个品牌,它扮演着非常重要的作用在促进产品的销售和展示企业的特点。

　　Secondly, in the process of design, corporate culture can be better integrated into the design, corporate culture can be symbolized, so that users can feel the rich cultural background of the enterprise, when they see the brand, it plays a very important role in promoting product sales and displaying the characteristics of the enterprise.

　　第三，找到与企业相匹配的色彩基调

　　Third, find the tone of color that matches the enterprise

　　在品牌logo设计中，也是要注意色彩的综合运用，尤其要注意的是，人体对色彩的敏感度要大于图形。换句话说，当我们在观看一个设计时，色彩是首要的进入认知，并触发情感，在品牌logo设计中，融入色彩心理学的概念，能更好的发挥品牌特色。

　　In brand logo design, we should also pay attention to the comprehensive use of color, especially the human body is more sensitive to color than graphics. In other words, when we look at a design, color is the first to enter the cognitive, and trigger emotions. In brand logo design, the concept of color psychology can better play the brand characteristics.