Now VI design is relatively mature both at home and abroad, especially abroad, which is a good reference for our domestic design companies. So let's look at the characteristics of the impact of international VI design.

　　的身份。为了使企业形象在对外传播中更加一致和一致，虚拟现实视觉识别系统的设计必须能够使信息和认知个性化、清晰有序，并统一各种传播形式的形象。打造统一的企业理念和视觉形象的存储与传播，重点加强企业形象，使信息传播更快、更有效，给公众留下深刻的印象和影响。

　　Identity. In order to make corporate image more consistent and consistent in external communication, the design of visual recognition system of virtual reality must enable information and cognition to be personalized, clear and orderly, and unify the image of various forms of communication. To create a unified enterprise concept and visual image of the storage and dissemination, focusing on strengthening the corporate image, so that information dissemination faster and more effective, leaving a deep impression and influence on the public.

　　的区别。为了得到人们的认可，企业形象必须具有个性和差异性的特征，这就要求企业VI设计与竞争对手VI设计的差异性和差异性。这种差异首先体现在不同行业之间的差异上，因为在公众的眼里，不同行业的企事业单位都有自己的行业形象特点，在设计时一定要突出行业的特点。为了使其具有不同于其他行业的形象特征，有利于身份的识别。

　　The difference. In order to get people's recognition, corporate image must have the characteristics of individuality and difference, which requires the differences and differences between corporate VI design and competitor VI design. This difference is first reflected in the differences between different industries, because in the eyes of the public, enterprises and institutions in different industries have their own characteristics of the industry image, so we must highlight the characteristics of the industry in the design. In order to make it different from other industries in image characteristics, it is conducive to the identification of identity.

　　有效性。这主要是指VI设计能够有效的进行和使用，是企业服装无法发挥的作用。为了使企业VI设计更加有效，起到树立良好形象的作用，首先要根据企业自身的情况，在VI设计之前一定要对企业进行营销定位。在企业形象战略的实施过程中，要确立准确的形象定位，然后利用这一定位进行发展规划。

　　Effectiveness. This mainly refers to the VI design can be effectively carried out and used, is the role that enterprise clothing can not play. In order to make enterprise VI design more effective and to establish a good image, first of all, according to the situation of the enterprise itself, before VI design, we must make marketing positioning for the enterprise. In the implementation of corporate image strategy, we should establish an accurate image positioning, and then use this position for development planning.