In fact, when we see that other people's big company logos are better designed, we want to know how they are designed. This is due to the general distribution of aesthetics. How does popular aesthetics develop their aesthetic style? The term "design aesthetics" is used to define an object, a judgment, an attitude, an experience and a value. Our work is to further enhance the aesthetic awareness of public design.
Aesthetics is not only a creative word, it has a very practical definition, perceptual value dominates cultural aesthetics. Logo design is more or less used to convey brand symbols. Why do brands tend to choose homogeneity? Aesthetics not only affects emotion and behavior, but also promotes the meaning of sales and the definition of brand? Aesthetics is not only important, but also the most important.
It has the ability to influence emotions, quality of life and (most relevant to the brand) purchasing power. Why does a logo design not only stimulate and enhance cultural aesthetics, but also promote sales, turning a company worth millions of dollars into a brand worth billions of dollars? Art is the summary of experience, and our aesthetic enjoyment is the recognition of this model.
There is no doubt about the importance of aesthetics. How can we best grasp the elusive comparison between aesthetic attitude and practical attitude? How can we better understand the relationship between aesthetic value and aesthetic experience? According to business strategy, more than 70% of purchasing decisions are made on the shelf. Most brands understand the meaning of packaging design and its importance in the retail industry, but public aesthetics is only a small reflection of brand importance.
The above content is collated and published by Jinan Logo Design Company. More relevant information can be consulted by clicking on the official website: http://www.facons.cn.