Logo is a visual language and a meaningful form. Its purpose is to convey information quickly and accurately and to establish a visual image for enterprises. If you want to attract public attention, logo design must be distinctive, complete information, strong visual impact, can stimulate the imagination of consumers.
  The principle of Gestalt Psychology is perceptual organization. The process of organization is to unite some elements. We can perceive the whole unit. This is not only the result of the organizational process, but also the relationship between the elements, so as to produce the integrity of Gestalt.
  Gestalt principle tells us that visual images are first regarded as a unified whole, and then in some cognitive forms, that is to say, we can see the whole first, and then see the composition of all parts of the whole, which is a constant process of organization, simplification and unification. It is through this process that we can produce an easily understandable whole. Coordination.
  In order to design a good logo, we should organize graphic elements from the perspective of visual psychology and create a logo work full of emotion and expression.
  First, background differentiation
  This is the most basic principle of Gestalt, that is to say, every kind of perception constitutes a prominent image in the background. The difference between a figure and a background depends on the size, shape or location of the two parts. Under the same other conditions, larger and stable graphics are easy to become cardinality, while smaller and more closed simple graphics are easy to be regarded as graphics.
  Generally speaking, background and graphics can be transformed into each other, especially in the transformation of background and graphics of logo graphics, semantic pun can achieve a peculiar visual effect.
  Second, bottom conversion
  Graph refers to the bottom, which in many cases is lower than the bottom and is not static, but changes and human visual focus conversion of the bottom of the graph, symbols are simpler, more fun, and the bottom can make independent consciousness, in general, have the same visual stimulus and information content as the human visual interaction. Change, conceal each other, so that the logo conveys the smallest space and richer information.
  Third, symbiosis
  Symbiosis refers to the concept borrowed from biology, referring to the mutual borrowing and symbiotic relationship of graphics. The design principle of symbiosis conforms to the characteristics of vision. It makes use of the adjustable function of vision to make things complement each other and show the artistic charm and visual satisfaction of graphics.
  The research of visual psychology has proved that when people's vision is fixed on something, the perception and attention of the surrounding things will be weakened from visual psychology. When the visual center changes, the new visual image will become the visual center, and the symbiotic image is to use this visual characteristic to display the blurred visual image.
  Applying symbiotic design principle in logo design can make logo more vivid. More integration, visual unity as a whole.
  Integrity and closure
  When the vision is divided but the outline is not clear, the consciousness of a complete graphical trend is formed near the perception and outline under certain conditions. This is a kind of space gap which is closer to the combination of graphics or a single graphics unit which is more complete. The core concept of Gestalt psychology is a complete orientation and the trend of conscious psychology. A corollary in which discontinuous gaps can be treated as psychological convergence, i.e. closure.
  Use this closed tendency to design logos, more interaction with the audience, stimulate people's curiosity, use visual psychology to complete logo graphics, thus avoiding the monotony of logos, so that the audience unconsciously recorded logo graphics.
  5. Closing
  Atresia refers to the perceptual tendency of human vision to compensate for incomplete visual images. At first glance, an incomplete or scattered set of irrelevant elements suddenly becomes a complete visual form, or a recognizable form.
  Lockout is a kind of interference. It always has different habits of Visual Gestalt with people. It tends to fake or omit some details. It partially presents the uncertainty and ambiguity of vision. Visual perception and interchange of reading in people's thoughts greatly enrich people's imagination and make more room for aftertaste and imagination.
  6. Deconstructionism
  In modern logo design, it is very important to distinguish logo from other logos, that is to say, to impress the audience deeply. Therefore, according to people's "gestalt" psychology, break the design conventions, carry out reverse design, divide some complete graphics, or recombine separate independent elements to create more novel symbols, which is the deconstruction of graphics.
  In the process of deconstruction, graphic design emphasizes the comprehensive coordination of elements, and can use various principles of composition and formal aesthetics to create various graphics. For example, when the same element is decomposed, rhythm and rhythm can be formed. Deconstruction of different design elements can form a sense of jump; when different elements of graphics are freely combined, they form decorative graphics. The reasonable use of deconstruction technology in logo graphic design can also design distinctive graphics.
  Gestalt psychology is the Gestalt principle of graphic perception, which is applied in symbol design. The logo should be as compact, concise and complete as possible, and convey complete information to the audience.