An important part of the basic elements of enterprise VI design has a very important impact on the establishment of enterprise color image. We all know that the basic visual elements such as corporate color and corporate logo, corporate standard words, etc., constitute a complete corporate VI visual recognition system. In order to have a better corporate VI design, how does corporate VI design establish color?

　　VI设计色彩设计原则

　　VI Design Color Design Principles

　　让我们来学习一下色彩在设计过程中应该遵循的原则。例如，色彩要体现企业的经营理念和产品特点，选择适合企业形象的色彩，展示企业的生产工艺和产品内容;突出竞争企业之间的差异;色彩设计应适合消费者心理等。在设计之前，可以先了解设计原则，对以后的色彩设计非常有益。

　　Let's learn the principles that color should follow in the design process. For example, color should reflect the business philosophy and product characteristics of the enterprise, choose the color suitable for the image of the enterprise, display the production process and product content of the enterprise, highlight the differences between competing enterprises, color design should be suitable for consumer psychology, etc. Before the design, we can understand the design principles, which is very helpful for the future color design.

　　二。VI设计色彩的确定

　　Two. Determination of VI Design Color

　　需求与公司的基本情况颜色查询的研究,现有的颜色状态,公司的性质和颜色之间的关系,购物中心的分析色彩的期望,宗教,民族地区海关和其他禁忌颜色分析,查询的关键是分析公司本身之间的差异和竞争公司的颜色。

　　The key of the research is to analyze the difference between the company itself and the color of the competing company, including the basic situation of the company, the existing color status, the relationship between the nature and color of the company, the expectation of analyzing the color of the shopping mall, the analysis of the color of religion, customs and other taboos in ethnic areas.

　　要求确定色彩的概念，根据色彩的象征意义对公司的性质进行设定。不同的色彩具有不同的联想和内涵，一般可以根据色彩的专业性质进行大体分类。

　　It is required to define the concept of color and set the nature of the company according to the symbolic meaning of color. Different colors have different associations and connotations. Generally, they can be classified according to their professional nature.

　　需求开始确定上海VI设计的色彩为具体事物联想、一般感觉联想、视觉感受、回忆等测试，以及在实施过程中的技巧、材料、经济因素的评估;后设置公司的颜色，除了所有的实现和使用外，还指定了严格的处理方法。如色彩的数码处理、印刷打样、色彩打样等。

　　The demand begins to determine that the color of Shanghai VI design is the test of specific things association, general feeling association, visual feeling, recall, and the evaluation of skills, materials and economic factors in the implementation process. Finally, the company's color is set up, besides all the implementation and use, and strict treatment methods are specified. Such as color digital processing, printing proofing, color proofing and so on.

　　三、VI设计色彩设计特点

　　III. CHARACTERISTICS OF COLOR DESIGN IN VI DESIGN

　　1. 科学

　　1. Science

　　公司的配色方案是基于颜色科学对颜色的感觉,外观的颜色的客观特征,和市场调查的基础上,测试结果和颜色在民族地区不同,规划符合公司的经营理念,安排结构和操作特点,满足市场的需求战略的形状和颜色,以便通过客观、合理和科学的工作,树立公司形象的意图。

　　The company's color matching scheme is based on the color science's perception of color, the objective characteristics of appearance color, and the market survey. The test results and color are different in ethnic areas. The plan conforms to the company's business philosophy, arranges the structure and operation characteristics, and meets the shape and color of the market demand strategy, so as to pass objective and reasonable. And scientific work, the intention to establish the image of the company.

　　2. 分化

　　2. Differentiation

　　CIS战略是差异化战略。公司的色彩就是在这个前提下，运用色彩来表达公司的特色理念，公司的特色营销，来建立公司与公司的不同。

　　CIS strategy is a differentiation strategy. The company's color is under this premise, using color to express the company's characteristic idea, the company's characteristic marketing, to establish the difference between the company and the company.

　　3.一个系统的

　　3. A systematic

　　在公司进行色彩决策时，应结合色彩使用的基本要素，并规划出各种色彩设备的规划意图和使用规则，以提高色彩的使用效果。另外，我们需要有长远的战略眼光，结合公司发展的需要，形成一个具有良好适应性的系统的色彩体系。

　　In color decision-making, the company should combine the basic elements of color use, and plan out the planning intentions and rules of various color equipment, in order to improve the use effect of color. In addition, we need to have a long-term strategic vision, combined with the needs of the company's development, to form a color system with good adaptability.