First, brand communication violates social morality more and more. From the world-renowned "transnational bowl" to the "nobody" hiding in the street foot, many "disobedient" and "bad children" can be found. Therefore, brand designers should first of all have strict moral self-discipline, shoulder their obligations, and do not help abuse.

　　二，品牌设计人不只需求辅佐企业制定品牌战略，还要辅佐企业把战略细化，辅佐企业执行，以一步一步的带领企业完成战略目的。换句话说，品牌设计人不是简简单单“卖方案”的人，而是会做冷板凳，能够将品牌理想变为理想的人。

　　Secondly, brand designers not only need to assist enterprises in formulating brand strategies, but also help enterprises to refine their strategies, assist enterprises in implementing them, and lead enterprises step by step to achieve their strategic objectives. In other words, the brand designer is not a simple "seller's case" person, but a cold bench who can turn the brand ideal into an ideal person.

　　三，有很多企业嘴上说自己做品牌不是为了短期利益，但在理论协作过程中，依然是为了追求快速的短期利益，刚开端投入，就马上想着要收益，殊不知做品牌实质就是做投资，获取收益肯定需求一定时间，就像开花结果总需求一定的时日一样。因此，品牌设计人要辅佐企业树立正确的品牌观，不能稳扎稳打，老算计“今天投入，明天就要产出”。

　　Thirdly, many enterprises say that they are not doing brand for short-term interests, but in the process of theoretical collaboration, they are still pursuing fast short-term interests. As soon as they start to invest, they immediately think of earnings. However, they do not realize that the essence of doing brand is investing, and gaining earnings will definitely require a certain period of time, just like the total demand of blooming and fruiting will be a certain period of time. Therefore, brand designers should assist enterprises to establish a correct brand concept, can not play a steady, old calculation "input today, output tomorrow".

　　四，品牌设计人要有足够的“防范”认识。品牌设计人的利润是树立在企业利润增长基础上的，只需企业的利润增加了，品牌设计人才干获得真正意义上的利润。所以，很多品牌设计人都喜欢说自己是在帮别人带孩子，孩子大了，却很有可能就不认这个“娘”了。事实上也的确如此，兔死狗烹的现象的确很多，“兔没死，狗已烹”的现象也不少见。加上一些寻求咨询公司协作是假，骗取方案是真的无耻企业，可以说，许多品牌设计人在没见到“兔子”时就被企业给“烹”了，委实“悲壮”，也的确卑鄙。

　　Fourthly, brand designers should have sufficient awareness of "prevention". Brand designer's profit is based on the growth of enterprise's profit. As long as the enterprise's profit increases, brand designer can get real profit. Therefore, many brand designers like to say that they are helping others take care of their children, children are older, but it is very likely that they will not recognize this "mother". In fact, it is true that there are many cases of dead rabbits and dogs cooking. It is not uncommon that "rabbits are not dead, dogs are cooked". In addition, some companies seeking consultancy cooperation is false, and the scheme of cheating is really shameless. It can be said that many brand designers were "cooked" by enterprises when they did not see "rabbit", which is indeed "tragic" and despicable.

　　五，品牌设计人要具有企业家肉体，也就是说，要具有“诚信、创新、协作、敬业”四种肉体元素。

　　Fifth, brand designers should have the body of entrepreneurs, that is to say, they should have four physical elements of "integrity, innovation, cooperation and dedication".

　　六，不只企业在决议打造品牌之前要精心选择品牌设计人(或者说选择品牌设计公司)，品牌设计人更要精心选择企业。关于“不可救药”的企业，不能为了赚取谋划费而盲目承诺，盲目协作。例如，远卓品牌设计公司不断坚持“双向选择”，关于“觉得不适”的企业，公司坚决不与其协作。至于“不可救药”的细致表现，限于篇幅，笔者在此就不赘述了。

　　Sixth, not only should enterprises carefully select brand designers (or choose brand design companies) before deciding to build a brand, but also brand designers should carefully select enterprises. Regarding the "irremediable" enterprises, we should not make blind promises and collaboration in order to earn planning fees. For example, Yuanzhuo Brand Design Company insists on "two-way choice" constantly, and the company resolutely does not cooperate with enterprises that "feel uncomfortable". As for the detailed expression of "irremediable", limited to the length of the article, the author will not dwell on it here.

　　七，品牌设计人也要懂得“售后效劳”。效劳合同到期后，不能代表效劳完好终了。品牌设计人需求定期关注曾经效劳的品牌，给予其恰当的提示和建议，以辅佐其安康生长。

　　Seventh, brand designers should also understand "after-sales service". When the service contract expires, it can't mean the service is finished in good condition. Brand designers need to pay regular attention to the brands they have served, and give them appropriate tips and suggestions to help them grow healthily.

　　八，品牌设计人要留意天天“练内功”。品牌设计是一种需求广博学问作为基础的职业，加之面对的客户“五花八门”，对学问“补充”速度恳求近乎苛刻。所以，品牌设计人必需养成天天学习的良好习气，以进步学习才干，扩展学问视野，顺应不同类型的客户，更好的为客户效劳。

　　Eighth, brand designers should pay attention to "practicing internal skills" every day. Brand design is a profession based on a wide range of knowledge, and faced with a wide range of customers, the speed of knowledge "supplement" is almost harsh. Therefore, brand designers must develop a good habit of learning every day to improve their learning ability, expand their horizons of learning, adapt to different types of customers, and better serve customers.