Nowadays, enterprises begin to attach importance to brand building, and various distinctive brands have left a deep impression on people. For enterprises, the following reasons have prompted them to begin to understand brand design and choose brand design.

　　1. 企业需要提高知名度

　　1. Enterprises need to improve their visibility

　　当企业进入某一领域或顺利发展时，就需要提高知名度，因为企业的营业额往往与知名度挂钩，提高知名度的直接途径就是建立品牌。独特的品牌设计和合适的广告营销可以帮助企业迅速打开知名度，而品牌设计在品牌设计和广告营销方面都取得了很大的成就。

　　When an enterprise enters a certain field or develops smoothly, it needs to improve its popularity, because the turnover of the enterprise is often linked to its popularity, and the direct way to improve its popularity is to establish a brand. Unique brand design and appropriate advertising marketing can help enterprises quickly open up their visibility, and brand design has made great achievements in brand design and advertising marketing.

　　2. 不清楚品牌定位

　　2. Not clear about brand positioning

　　很多企业曾经对品牌的概念认识较差，品牌定位相对模糊。但实践证明，没有明确的市场定位，是很容易被取代的。企业认识到品牌定位的重要性，要找到正确的定位需要从品牌建设入手，专业的品牌设计提供品牌策划服务才能满足企业的需求。

　　Many enterprises have a poor understanding of the concept of brand, and the brand positioning is relatively vague. However, practice has proved that without a clear market positioning, it is easy to be replaced. Enterprises recognize the importance of brand positioning, to find the right positioning needs to start with brand building, professional brand design to provide brand planning services to meet the needs of enterprises.

　　3.市场的发展需要激烈的竞争

　　3. The development of the market needs fierce competition

　　当一个企业所在行业的竞争对手开始大力打造品牌并取得一定成效时，企业就会产生危机感，激烈的行业竞争促使企业重视品牌。企业认识到一个好的品牌只有一个市场，而品牌设计新的参考价格具有优势，多种因素促使企业选择品牌设计。

　　When the competitors in an enterprise's industry begin to build brand vigorously and achieve certain results, the enterprise will have a sense of crisis. The fierce industry competition urges the enterprise to attach importance to brand. Enterprises realize that there is only one market for a good brand, and the new reference price of brand design has advantages. Many factors urge enterprises to choose brand design.