1. It's very important to think about the previous gesture. Don't start so quickly. After a lot of thinking, we must wake up to read and understand the culture and product characteristics, industry characteristics and ideas of the enterprise. It's also very important to understand the macro-control of global demand and what we should do to understand the final gesture. This is equivalent to establishing English. We must have a general plan, otherwise we can't speak. Smallpox is confusing, but conceptually, it's still a long way off. Finally, it lost a lot.
2. Exquisite elements, symptoms and sieges are sometimes real. What elements should be revealed? List them and find out what they have in common. Understand what needs emphasize and what needs contain. All these elements should be thematic, otherwise they would rather be discarded!
3. To find the breakpoint, we need to string some dispersed elements together. This is the concept of trademark. AA combination, AB combination, BA combination, AC combination, regardless of which combination, will produce different results. Impossible combinations will be discarded as soon as possible. The correct combination of elements will be repeatedly refined, summarized, simplified, refined and discarded. Simple as possible.
4. Hand-drawn designs, the best way to make the initial draft of the trademark is to use hand-painted (of course, this is only a plan, depending on the person), completely independent of the computer, focusing on creativity and creativity, hand-painted various effects, compare and confirm some ultimately satisfactory projects, and then complete the computer.
5. The fuzziness of geomantic omen is a special manifestation of geomantic omen. Signs have many contents, such as chemical products can not see fire, some signs can not look down, or landing signs, or halo, the theme is unknown, in the design process, we should try to avoid ambiguity.
6. The explanation of logo concept is also important, because most customers are amateurs after all. Do a good job in explaining the concept of signature creativity, in-depth excavation of its hidden true meaning, using words or graphics, so that customers can understand its meaning, good creative interpretation can play a key role.