It is undeniable that design is perceptual and humanized in many people's eyes. Emotional design plays a very important role in it. But at the same time, design, like mathematics, physics and chemistry, is an expression of the objective laws of nature. The beauty of mathematics lies in the understanding of the world through human efforts and mathematical formulas. The beauty of design lies in the process of discovering beauty and expressing it through words and graphics.
Mathematics has theorems and formulas, design theory and model. Both are shortcuts. Is design theory really useful?
The transition from unknown point A to specific point B -- or from possibility to certainty -- is a closed loop for designers.
In the intuitive linear workflow diagram, the double diamond theory uses diamonds to show our image from scratch, from simple to complex, and finally from complex to simple work content.
I think "the right thing to design" and "the right thing to design" are very suitable for the designer's work.
The former is the process of preparation, the latter is the process of action. Preparedness is the beginning of all design. Only through investigation, divergence, integration of all research objectives, concentration and conciseness, can we know exactly what we want to design. Only by understanding this can we "design the right thing".
The same is true of "correct design". After the theme is determined, designers use color tools, text tools and typesetting tools to show different forms of design styles. After self-iteration, internal iteration and iteration, the most appropriate answer is finally found.
In addition to the double diamond theory introduced in this paper, there are many different theories and models, such as the KANO model proposed by KANO, such as the Bauhaus concept originated in Germany at the beginning of last century. These theories and aesthetic movements are trying to find a shortcut to beauty for design.
Physics ends in mathematics, design in mathematics, and mathematics in philosophy. Design theory is the way we study design. It helps us to reduce thinking anxiety and process control. Nowadays, the knowledge reserve is becoming more and more abundant, and the division of individual labor is becoming clearer and clearer. Everyone can be a designer. However, through the design theory, professional designers have their own unique position in grasping the trend and aesthetic development.