1. What is the sign?

　　在制作这个标志之前，让我们先来看看这个标志是什么。

　　Before making this logo, let's see what it is.

　　标志是一个品牌的视觉曝光，是品牌传播的象征，真正的力量是品牌气质和精神背后的标志，是品牌的产品和服务，无形是重要的。

　　Logo is the visual exposure of a brand, the symbol of brand communication. The real strength is the logo behind the temperament and spirit of the brand, the product and service of the brand, invisible is the most important.

　　通过可见的东西，让别人觉得看不见的东西，这就是logo的魅力所在。品牌的联想和使用产品的感觉终浓缩在一个记忆符号中。这是标志。

　　The charm of logo lies in making people feel invisible through visible things. The Association of brands and the feeling of using products are finally concentrated in a memory symbol. This is the sign.

　　logo简单的定义是:1。有个性的签名具有美和意义的图形。

　　The simplest definition of logo is: 1. Characteristic signatures have beautiful and meaningful graphics.

　　一个成功品牌的标志会值很多钱。如果没有成功，它将是毫无价值的。如果你把它放到电脑里，它就是像素。

　　The logo of a successful brand is worth a lot of money. If it doesn't succeed, it will be worthless. If you put it in a computer, it's a pixel.

　　标志的基本功能是:1。这是什么样的组织(企业、品牌等)?(行业属性)3。

　　The basic functions of the logo are: 1. What kind of organization (enterprise, brand, etc.)? (Industry attributes) 3.

　　它可以在嘈杂的环境中快速找到，让观众以一种友好的方式知道，同时，它可以区别于竞争产品。

　　It can be quickly found in noisy environment, let the audience know in a friendly way, at the same time, it can be different from competing products.

　　世界上有那么多的标志，一个好的标志是什么?让我们来看看一个好的标志是什么样的。

　　There are so many signs in the world. What is a good sign? Let's see what a good sign looks like.

　　首先，一个好的标志必须是个性化和独特的。

　　First, a good sign must be individualized and unique.

　　性和性是标识基本的要求之一，它必须与众不同。要用艺术的语言，不同品牌的气质，表演。

　　Uniqueness and uniqueness are one of the most basic requirements of identification. It must be different. We should use the language of art, the temperament of different brands, and perform.

　　而其他品牌，以及类似的图形，则有明显的区别。当我与世界不同时，它一定会使我不同。

　　Other brands, as well as similar graphics, have obvious differences. When I am different from the world, it will make me different.

　　其次，一个好的标志必须是简单和象征性的。一句话就够了。

　　Secondly, a good sign must be simple and symbolic. One sentence is enough.

　　之所以有logo，是因为我想用一个简单、有象征意义的东西来高度概括品牌气质，方便、易用的产品和服务。

　　The reason for the logo is that I want to use a simple, symbolic thing to highly summarize the brand temperament, convenient, easy-to-use products and services.

　　第三，一个好的标志必须是精致和纹理。

　　Third, a good logo must be delicate and textured.

　　一个好的logo，如果其行业属性允许，一定要做到足够精致，足够质感。经得起推敲的人在细节上，无论多细，线条一定要流畅，纹理一定要饱满。

　　A good logo, if its industry attributes allow, must be refined enough, enough texture. Those who can withstand deliberation must have smooth lines and full textures in detail, no matter how fine they are.

　　第四，一个好的标志必须是聪明的，让人微笑。

　　Fourth, a good sign must be smart and make people smile.

　　这是一个标志的奖金。Logo是高度浓缩的，如果能把品牌的某一点巧妙地融入Logo中，能让人觉得很有趣，那一定是一个好的Logo。

　　This is a sign of the bonus. Logo is highly concentrated. If you can skillfully incorporate a certain point of the brand into logo, which can make people feel interesting, it must be a good logo.

　　现在你已经知道什么是好的标志了。想做一个好的标志，从哪里开始?

　　Now you know what a good sign is. Want to be a good sign, where to start?

　　首先，你可以从品牌名称开始。

　　First, you can start with the brand name.

　　以品牌名称的首字母、中、英文名称或品牌名称的含义开始。

　　Start with the initials of brand names, Chinese and English names or the meanings of brand names.

　　其次，我们可以从品牌的行业属性入手。

　　Secondly, we can start with the industry attribute of the brand.

　　餐饮业必须看起来和尝起来都不错。连锁超市必须看起来方便友好。交通行业必须看起来又快又方便。游戏产品必须看起来很酷和duang。大型团体必须显得具有包容性和无所不能。奢侈品看起来一定非常非常昂贵……

　　The catering industry must look and taste good. Chain supermarkets must look convenient and friendly. The transportation industry must look fast and convenient. Game products must look cool and duang. Large groups must appear inclusive and omnipotent. Luxury goods must look very, very expensive...

　　第三，控制细节，改善纹理。

　　Third, control the details and improve the texture.

　　首先,细节。标志必须标准化，直的地方必须是直的，圆的地方必须非常光滑。应该突出显示的应该突出显示，不必要的细节应该删除。

　　First, details. Signs must be standardized, straight places must be straight, and round places must be very smooth. Should be highlighted should be highlighted, unnecessary details should be deleted.

　　第四，在动脑筋之前先动动手。

　　Fourth, do it before you use your mind.

　　是什么先用手，后用脑?不要在电脑上直接做logo，要先用笔，这一点很重要。无论电脑有多熟练，它都不像手绘那么自然，或许在手绘的过程中会有很多意想不到的收获。让我们来看看一些流行的徽标在网上从手稿到终GIF。

　　What is the first use of the hand, then the brain? Do not directly do logo on the computer, first use the pen, this is very important. No matter how skilled the computer is, it is not as natural as hand-drawing. Maybe there will be many unexpected gains in the process of hand-drawing. Let's take a look at some of the most popular logos online, from manuscripts to the final GIF.