VI design planning is an important means of transmitting information and expressing emotions. On the one hand, through strong visual impact, it directly attracts people's attention and emotional response; on the other hand, it more profoundly reveals the image's personality characteristics and symbols of the theme, strengthen perception, and leave a deep impression on people.

　　适当的vi设计策划可以充分、准确地反映标志的主题内容，使标志的形象更加生动、富有感染力。选择与设计主题相适应的色彩，表达创意思想和情感，赋予作品内容和形式活力，是标志设计中的一个重要环节，合理巧妙地运用色彩情感规律，通vi设计策划的运用传达一定的象征意义，在吸引人们注意、引起广泛兴趣和心理共鸣的基础上，深刻、有效地揭示主题，使象征作品充满哲理和魅力。

　　Appropriate VI design planning can fully and accurately reflect the theme of the logo, making the logo image more vivid and appealing. Choosing the appropriate color, expressing creative ideas and emotions, and endowing the content and form vitality of the works are important links in logo design. Reasonable and ingenious use of color emotional rules and the use of VI design planning convey certain symbolic significance. On the basis of attracting people's attention, arousing wide interest and psychological resonance, the main body is profoundly and effectively revealed. Title makes symbolic works full of philosophy and charm.

　　vi设计策划必须从主题内容入手，把握vi设计策划变化时代的特点，研究人们的色彩心理，打破传统或习惯色彩的限制和禁忌，大胆探索和创新，以设计新颖独特的色彩风格，赋予色彩新的内涵。

　　VI design planning must start with the theme content, grasp the characteristics of VI design planning changing times, study people's color psychology, break the restrictions and taboos of traditional or customary color, boldly explore and innovate, in order to design novel and unique color style, give new connotation to color.

　　在vi设计策划中，视觉语法起着至关重要的作用，顺序语法是常用、规则的一种，有机地统一了一般性和个性，给观众一种和谐的审美感受。构成秩序的语法在vi设计策划中起着指导作用。这些构成不同形式和颜色词汇之间顺序关系的语法要素是平衡、节奏和节奏。

　　Visual grammar plays an important role in VI design and planning. Sequential grammar is the most common and regular one. It organically unifies generality and individuality, and gives audiences a harmonious aesthetic feeling. The grammar of order plays a guiding role in VI design and planning. These grammatical elements which constitute the order relationship between different forms and color words are balance, rhythm and rhythm.