VI Design Company's advertising has strong visual impact, an independent category of outstanding creative ideas, popular art forms. Creative thinking is the core of advertising design, and the principle of thinking is the subconscious method of creating unique and excellent works. Using the principle of thinking to create advertisements will have unexpected effects.

　　1.想象

　　1. imagination

　　VI设计公司说的想象是指用过去的经历对现在形象的臆造，或者说是在大脑中对记忆中的表象创新形象的过程。要形成视觉想象，要凭借主体过去已经感知的视觉经验或知识结构中已存在的经验；第二想象必须依赖于大脑的创造性，需要有对表象进行加工的智慧；第三想象是对当前形象的思维延伸，是主体并未直接感知过的事物。这三个条件缺一不可。

　　VI Design Company refers to the process of using past experience to fabricate the image of the present, or to innovate the image of the image in the brain. In order to form visual imagination, the first is to rely on the visual experience that the subject has perceived in the past or the existing experience in the knowledge structure; the second is to rely on the creativity of the brain, which requires the wisdom to process the image; the third is to extend the thinking of the current image, which is something that the subject has not directly perceived. These three conditions are indispensable.

　　2.联想

　　2. Lenovo

　　VI设计公司能把任何客观事物与其他事物联系在一起，事物的不同联系反映在人们的大脑里就形成联系，这种由一事物的经验回忆起对另一事物的经验过程就称为联想。VI设计公司，联想是思维中已经形成的暂时思维联系的复活。联想具有四种基本规律：

　　VI Design Company can connect any objective thing with other things, and the different connections of things are reflected in people's brains to form connections. This process of recalling the experience of one thing from another is called association. VI Design Company, Lenovo is the revival of temporary thinking links that have been formed in thinking. Lenovo has four basic laws:

　　①接近规律。在时间与空间上接近的事物容易引发联想。 ②对比规律。在性质上或特点上相反的事物容易引发联想。这是由于反差条件所造成的 。③相似规律。在形状或内容上相似的事物容易引发联想。比如利用知名度较高的商品或焦点事物来做广告，以扩大自己商品的知名度。 ④因果规律。在逻辑中有因果关系的事物容易引发联想。人们的联想过程通常是依据主体的逻辑推理与判断对事物作出因果联系的联想。

　　(1) Approaching the law. Things that are close in time and space are liable to evoke associations. (2) Contrast law. Things that are contrary in nature or characteristics are liable to evoke associations. This is due to the contrast condition. (3) Similar laws. Things similar in shape or content are liable to evoke associations. For example, advertise with well-known commodities or focus items to expand the popularity of their own commodities. (4) The law of cause and effect. Things with causality in logic are liable to evoke associations. People's association process is usually based on the subject's logical reasoning and judgment to make causal association.

　　3.联觉

　　3. Synaesthesia

　　VI设计公司把由一种感觉引起的另一种感觉的变化称为联觉。广告视觉传达设计的目的之一就是要达到一定的联觉效应，因此要充分利用人们在认识事物过程中所具有的联觉心理规律。 比如借用橙色调的硕果感物象来衬托食品；借助兰、绿色调的清爽感物象来衬托饮料等等。

　　VI Design Company calls synaesthesia the change of another feeling caused by one feeling. One of the purposes of advertising visual communication design is to achieve a certain synaesthesia effect, so we should make full use of the synaesthesia psychological law in the process of understanding things. For example, we can borrow orange-toned fruitful sensory images to foil food, blue-toned and green-toned refreshing sensory images to foil drinks and so on.

　　VI设计公司设计创意广告会带给受众不一样的观感、会让人动容体会精神的内涵，是广告设计的生命佳体现。广告设计因有生命力而存在，而思维原理则是让广告的生命更加长久的延续。就VI设计公司而言，只有不断吸收各行各业领域的文化，提高VI设计公司修养，才能更好的把握创意的思路。

　　VI design company design creative advertising will give the audience a different look and feel, will make people feel the spiritual connotation, is the best manifestation of the life of advertising design. Advertising design exists because of its vitality, and the principle of thinking is to make the life of advertising more lasting. As far as VI design company is concerned, only by constantly absorbing the culture of all walks of life and improving VI design company's accomplishment, can we better grasp the creative ideas.