我们每次与客户沟通时,都会遇到客户反复一个问题“你们价钱怎样会这么高呀?”一张图价钱这么高呀?仿佛一些平台上就百元能够做。这么简单一个图,多也就一两个小时吧。怎样这么贵???
  Every time we communicate with our customers, we will encounter a repeated customer question: "How can your price be so high?" How expensive is a picture? It seems that some platforms can do it for 100 yuan. So simple a picture, at most an hour or two. How is it so expensive???
  为什么商标设计那么贵?
  Why is trademark design so expensive?
  看看相关法律
  Look at the relevant laws
  WOW,一个商标设计的费用要20万,关于国内的客户来说有些天方夜谭。在台湾1万的标志设计报价一点也不贵。缘由是台湾法律有明文规则:“企图诈骗别人,有下列情事之一者,处三年以下有期徒刑、拘役或并科新台币二十万元以下罚金。
  WOW, the cost of a trademark design is 200,000, which is fantastic for domestic customers. The price of 10,000 logo designs in Taiwan is not expensive at all. The reason is that there are clear rules in Taiwan's law: "Those who attempt to defraud others shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or a fine of not more than NT$200,000.
  1、于同一商品或相似商品,运用相同或近似于别人注册商标之图样者。
  1. In the same commodity or similar commodity, the same or similar pattern of a registered trademark shall be used.
  2、于有关同一商品或相似商品之广告、标帖、阐明书、价目表或其它文书,附加相同或近似于别人注册商标图样而陈列或分布者。”
  2. For advertisements, labels, illustrations, price lists or other documents relating to the same or similar commodities, they are displayed or distributed with the same or similar designs of other registered trademarks.
  这样一来,那些剽窃、盗版的设计没法混了,标志设计变成一个有风险的活,设计必需找专业的人员来做,客户也必需面对风险。相比20万的罚金,一个标志设计收1万真的好合理喽。假如客户不愿意花这钱,要么本人找本设计书本人画,义务本人承当,或者找个胆大的设计师,后把他送进大牢。
  In this way, the design of plagiarism and piracy can not be confused. Logo design has become a risky job. The design must be done by professional personnel, and the customers must face risks. Compared with the fine of 200,000 yuan, it's really reasonable to charge 10,000 yuan for a logo design. If the client is unwilling to spend the money, he can either find a design book and paint by himself, undertake it by himself, or find a bold designer, and finally send him to prison.
  从客户的角度去看看
  From the customer's point of view
  1、假如客户是打算打游击,玩玩的,随时准备倒闭的,那真的不倡议他做一万的设计,酱紫有点糜费,本人抄抄好了。假如是打算做百年企业,那么一百年才收1次一万的商标设计费真的是物有所值了。
  1. If the customer is going to fight guerrilla, play, ready to close down at any time, it really does not suggest that he do 10,000 design, purple sauce is a bit wasteful, I copied it. If you are going to be a 100-year enterprise, it is really worth the money to collect 10,000 logo design fees once a hundred years.
济南logo设计
  2、我们帮客户做品牌设计、标志设计、包装设计,那是在协助客户生财,假如您是开小吃摊,对不起,您直接找打字复印的店就好了,他们有上万的模版变形一下不收你费用都能够。假如您是想做成世界或者500强,相比买飞驰、宝马撑局面谈生意的钱,花个1万买个高质量的品牌形象,真的好有性价比。这点小钱都花不起,那就交个朋友吧,做品牌设计也没什么意义。
  2. We help customers to do brand design, logo design and packaging design, which is to help customers make money. If you open a snack stand, I'm sorry, you can directly find a typewritten copy shop. They have tens of thousands of template deformation without charge. If you want to be the top 500 in the world or in China, it's really cost-effective to buy a high-quality brand image for 10,000 yuan, compared with the money to buy a speeding car or BMW to talk about business. This little money can't be spent, so make a friend. It doesn't make sense to do brand design.
  从设计公司的角度去看
  From the perspective of design company
  1、客户总是想从设计公司取得与众不同的计划,有一个精彩的提案,有一堆设计师、客户经理围着本人转。让我们看看一个高兴的客户接触需求的本钱:衣着考究的客户人员(好有几个美女),经历丰厚的设计人员,一个宽阔的会议室,无限量咖啡,制造精良的样稿,维持剧烈讨论需求的热量(也就是餐点)。OK,一万曾经没剩几了,万一没有协作咱也不能让客户吐出来。
  1. Customers always want to get a different plan from the design company. They have a brilliant proposal and a lot of designers and customer managers turn around. Let's take a look at the cost of a pleasant customer's exposure to demand: well-dressed customer staff (preferably a few beautiful women), experienced designers, a large conference room, unlimited coffee, making fine samples, and maintaining the heat of intense discussion of demand (that is, meals). OK, in case there is no cooperation, we can't let our customers spit out.
  2、做一个好的原创计划,设计公司前需求做很多的功课,包括客户产品、行业剖析,竞争对手剖析,市场调查,有好的报答,才干保证设计公司严谨科学的去设计品牌,终受益的还是客户。相比胜利品牌一年百万的利润,一万几乎就是白菜。
  2. Make a good original plan, design company needs to do a lot of homework before, including customer products, industry analysis, competitor analysis, market research, good returns, ability to ensure that the design company to design the brand rigorously and scientifically, and ultimately benefit customers. Compared with the profit of Victory Brand of one million a year, 10,000 is almost cabbage.
  如今看来为什么在台湾1万的标志设计报价一点也不贵,况且这还是在台湾,在国内,很多二三线城市标志设计的可能连五千都不到。从另一个角度看,这也是为什么台湾的企业很容易做出品牌,做成胜利的大公司,而台湾的设计行业也能坚持原创性并不时有好的创意的缘由。 关键问题,不在价钱,在于您花这个小钱值不值,设计行内有句真实话,好的设计公司会帮你处理问题,差的设计公司,不但处理不了问题,还会帮你制造问题。好坏利害,都讲了,选择与否看您。不要只顾眼前的价钱,而疏忽我们的设计给您带来的宏大价值!
  Now it seems why the quotation of 10,000 logo designs in Taiwan is not expensive at all. Moreover, it is still in Taiwan. In China, many second-and third-tier city logo designs may be less than 5,000. From another point of view, this is why Taiwan's enterprises are easy to make brands and become big winners, and Taiwan's design industry can also adhere to originality and sometimes good creativity. The key problem is not the price, but the small money you spend is not worth it. There is a truth in the design industry. Good design companies will help you deal with problems. Poor design companies will not only deal with problems, but also help you create problems. The pros and cons are all discussed. The choice depends on you. Don't just pay attention to the current price, but neglect the great value of our design to you!

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