辅助图形也称为辅助图案,是VI设计系统中不可或缺的一部分,简单的来说辅助图形就是为了配合基本要素在各种媒体上广泛应用而设计的,在内涵上要体现企业精神,起到衬托和强化企业形象的作用,它在标志的基础部分与标志的地位几乎是相等的,其设计表现富于弹性,主要有五种:直接运用完整的品牌标志外形、将品牌标志组合成图案、截取图形标志的部分元素、重新演绎与现有图形标志有较强关联,但更具感染力的辅助图形、在辅助图形中融入复杂的“编辑”技巧 等。
  Auxiliary graphics, also known as auxiliary graphics, is an indispensable part of VI design system. Simply speaking, auxiliary graphics are designed for the wide application of basic elements in various media. In its connotation, it should embody the spirit of enterprise and play a role of foiling and strengthening the image of the enterprise. Its position in the basic part of the logo is almost equal to that of the logo, and its design performance is similar to that of the logo. There are five main flexible ways: directly using the complete brand logo shape, combining the brand logo into a pattern, intercepting some elements of the graphic logo, re-deducing the existing graphic logo has a strong correlation, but more appealing auxiliary graphics, incorporating complex "editing" skills into the auxiliary graphics, and so on.
  但是,在具体开发辅助图形时,从品牌特性和实际应用的适合性角度出发,需注意以下事项:
  However, in the specific development of auxiliary graphics, from the perspective of brand characteristics and the suitability of practical application, the following points should be paid attention to:
  (1辅助图形的意义和作为符号的独立性不能超过标志:无论是提取标志中某一核心元素的构成样式,还是重新提炼、变化几何造型为辅助视觉图形都不能;
  (1) The significance of auxiliary graphics and the independence of symbols should not exceed that of symbols: no matter how to extract the form of a core element in the symbol, or how to refining and changing the geometric model to assist visual graphics;
  (2辅助图形的设计应当具有一定的意念内涵,以丰富整个基本设计要素的文化底蕴与美学价值,而不只是一种纯粹的装饰符号;
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  (2) The design of auxiliary graphics should have certain ideological connotation to enrich the cultural connotation and aesthetic value of the whole basic design elements, not just a pure decorative symbol;
  (3)辅助图形的设计需要从适用的角度出发,考虑实际使用情况中出现的问题,且辅助图形作为设计基本要素的辅助性要素,不能将其孤立、单独审视,一定要在与基本要素的组合搭配中确定它是否合适;
  (3) The design of auxiliary graphics needs to consider the problems in actual use from the applicable point of view. As an auxiliary element of basic elements of design, auxiliary graphics can not be isolated and examined separately. It must be determined whether it is appropriate in combination with the basic elements.
  (4)有的标志、标准字体本身已具备了画面的效果,则象征图案就失去了积极的意义,在这种情况下使用标准色丰富视觉形象更理想;
  (4) Some symbols and standard fonts have already had the effect of pictures, and symbolic patterns lose their positive significance. In this case, it is more ideal to use standard colors to enrich visual images.
  (5)辅助图形是为了适应各种宣传媒体的需要而设计的,但是应用设计项目种类繁多,形式千差万别,画面大小变化无常,所以要求象征图案的造型设计是一个富有弹性的符号,能随着媒介物的不同或者版面面积的大小变化作适度的调整和变化。
  (5) Aided graphics are designed to meet the needs of various propaganda media, but the application design projects are varied in variety, form and picture size. Therefore, the shape design of symbolic patterns is required to be a flexible symbol, which can be moderately adjusted and changed with the different media or the size of the page.

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