什么样的Logo才是好Logo呢?这是一个很大的问题,把这个问题拆开来分四个方面来说,让大家知道什么样的公司LOGO才是好LOGO!
  What kind of logo is a good logo? This is a big problem, this problem is divided into four aspects, so that you know what kind of company LOGO is a good LOGO! ___________
  你知道什样的公司LOGO才是好LOGO吗?
  Do you know what kind of company LOGO is good LOGO?
  好的Logo千千万万数也数不清,正所谓一千个人的眼中有一千个哈姆雷特,在谈论这个问题之前,我们先把好Logo下个定义:
  There are thousands of good logos. There are a thousand Hamlet in the eyes of a thousand people. Before discussing this question, let's define logo.
  一、实用,降低成本——满足基本的标志应用场景,功能性需求;
  First, practicality, cost reduction - to meet the basic logo application scenarios, functional requirements;
  二、好看,赏心悦目——审美需求;
  Second, good-looking, pleasing to the eye - Aesthetic needs;
  三、独特,有记忆点——商业需求;
  3. Unique, with a memory point - business needs;
  四、内涵,引起共鸣——更深层次的精神需求。
  4. Connotation, arouse resonance - deeper spiritual needs.
  为什么要这样下定义?吃瓜群众也许会说,Logo好看不就行了?其实不然。如果作为普通消费者,其实Logo都无所谓,不恶心到自己就行,但是如果作为专业设计人员,在欣赏、乃至设计一个Logo的时候,要考虑到的就不仅仅是美观的层次了。
  Why do we define it this way? People who eat melons may say that logo looks good or not? Actually not. As an ordinary consumer, Logo doesn't matter. It's OK to be nauseous. But as a professional designer, when you appreciate and even design a logo, you should consider not only the level of beauty.
  另外,图形的形状也会影响实用性,一般情况下遵循以下几个规律:
  In addition, the shape of graphics will also affect the practicability. Generally, the following rules are followed:
  1、圆形>方形>三角形
  1. Circle > Square > Triangle
  阿迪达斯LOGO
  Adidas LOGO
  试想一个三角形的logo印在瓶盖上有多别扭吧,圆形Logo几乎占据了Logo的半壁江山。但是也要具体问题具体分析,运动品牌就经常会出现三角形,毕竟尖锐图形的气质与运动更为和谐,放到鞋上延展起来也很好用(比如匹克、阿迪达斯);
济南logo设计
  Imagine how awkward a triangular logo is printed on the bottle cap. The circular logo almost occupies half of the logo. But also need specific analysis of specific issues, sports brand will often appear triangle, after all, sharp graphics temperament and sports more harmonious, put on shoes to extend it is also very useful (such as Pick, Adidas);
  2、规则图形>不规则图形
  2. Regular Graphics > Irregular Graphics
  不规则图形标志
  Irregular Graphic Signs
  许多Logo会把核心图形放到一个基础图形里(圆圈、方框),一方面使图形不至于过于松散,一方面将不规则的图形变成了规则的图形;
  Many logos will put the core graphics in a basic graphics (circles, boxes), on the one hand, make the graphics not too loose, on the other hand, irregular graphics into regular graphics;
  3、扁平化>立体化
  3. Flattening > Stereotyping
  扁平化LOGO
  Flattened LOGO
  近期更新的德甲Logo,从左侧很有表现力的立体版本,更新为右侧的扁平化版本,右侧的版本显然更适合印在球上、衣服上,可延展性更强,商业价值也更大。并不是说扁平化的更好,而是说应用的场景不同,适合的形式也不同。
  The recently updated German Logo has been upgraded from an expressive three-dimensional version on the left to a flat version on the right. The right version is obviously more suitable for printing on balls and clothes, with greater extensibility and commercial value. Not that flattening is better, but that the application scenarios are different and the appropriate forms are different.

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