学校VI设计的目的和宗旨,就是将学校形象要素,包括各种深层形象和表层形象要素,通过标准化、统一化的视觉识别形象体系,展现给社会公众,使公众产生一致的认同感,从而形成良好而具鲜明个性特点的学校形象。使人们产生联想,并能感受到该学校的巨大影响力。在我认为,学生所处在的校园就是一个小城市。商业,学习,住宿,娱乐,缺一不可。
  The purpose and purpose of school VI design is to show the elements of school image, including various deep image and surface image elements, to the public through standardized and unified visual identity image system, so that the public can have a consistent sense of identity, thus forming a good and distinctive school image. Make people associate and feel the great influence of the school. In my opinion, the campus where students live is a small city. Business, study, accommodation and entertainment are indispensable.
  在校园这个小城市中如何进行VI设计呢?我认为有3点:1、提炼校园定位2、设计标识图案,这是校园VI设计的关键步骤。3、标识图案应用:将标识图案广泛应用于设计建设的各个环节。
  How to design VI in the small city of campus? I think there are three points: 1. Refining campus positioning 2. Designing logo pattern is the key step of campus VI design. 3. Application of logo pattern: The logo pattern is widely used in all aspects of design and construction.
  (一)营造和谐的校园环境
  (1) Building a Harmonious Campus Environment
  高校VI设计中能够给人们直观感受、易融入其中的就是校园环境。和谐优美的校园环境是一种立体的、多彩的、富有吸引力的教科书,它不仅有利于学生陶冶情操,美化心灵,激发灵感,启迪智慧,从而提高学生的整体素质。而且还会影响人们对学校的印象和评价,甚至影响政府和个人、社会团体对学校的信心和投资的热情等。同时赏心悦目的校园环境,会减轻教师的脑力疲劳,提高脑力活动的效果。起到一种令人奋进向上的效果。
  Campus environment is the most intuitive feeling and easy to integrate in VI design of colleges and universities. Harmonious and beautiful campus environment is a three-dimensional, colorful and attractive textbook. It is not only conducive to cultivating students'sentiments, beautifying their minds, stimulating inspiration and enlightening their wisdom, so as to improve their overall quality. It will also affect people's impression and evaluation of schools, and even affect the confidence and investment enthusiasm of governments, individuals and social groups. At the same time, enjoying the pleasant campus environment will alleviate teachers'mental fatigue and improve the effect of mental activities. It has an encouraging effect.
  营造和谐的校园环境可以通过VI设计应用部分中的室内外环境与视觉指示系统来实现。将校名、校徽与象征图形等元素在校牌、建筑物外观、出人口指示、路标、纪念性建筑、各种标示牌、办公大楼体示意效果图、方向指引标识牌,公共设施标识中进行系统性运用,同时还隐含着设计的主体教育思想、审美情趣,校园的风貌、办学特色和办学传统。学校的VI设计简洁,便于传播,可以用于各种室内外指示。有利于广大“客户”和公众的认同、理解和支持以及有利学校的公共关系的开展。
  Building a harmonious campus environment can be achieved through the indoor and outdoor environment and visual indicator system in VI design application part. The elements of school name, school emblem and symbolic graphics are systematically applied in school signs, building appearance, population indication, road signs, Memorial buildings, various signs, sketch effect maps of office buildings, direction guidance signs and public facility signs. At the same time, the main educational ideas, aesthetic tastes, campus features, school running traditions are implied. The school VI design is concise and easy to disseminate. It can be used for various indoor and outdoor instructions. It is conducive to the recognition, understanding and support of customers and the public as well as the development of public relations in schools.
济南vi设计
  (二)创造个性的校园文化
  (2) Creating the Campus Culture of Individuality
  不同学校的VI设计都有自己的特色,并具个性化。这种个性,既表现为内容上的差异性,也表现为形式上的特殊性.千篇一律的VI设计是不能唤起人们对这个学校的记忆和关注的。不同的学校形象应体现出不同的历史、文化、艺术的特质与不同的专业特色和管理模式,通过这种个性产生独具魅力的学校形象。
  The VI design of different schools has its own characteristics and personalization. This kind of individuality is manifested not only in the difference of content, but also in the particularity of form. The uniform VI design can not arouse people's memory and concern about this school. Different school images should embody different historical, cultural and artistic characteristics and different professional characteristics and management modes, through which a unique charming school image can be produced.
  (三)提升学校的品牌价值
  (3) Improving the Brand Value of Schools
  一所大学良好的形象,犹如一个巨大的磁场,吸引着“顾客”、人才、资金、国内外教学科研合作的伙伴,保持学校持久的、旺盛的创新活力和生命活力。卓越的VI设计能吸引人才不断加盟。拓展合作空间,为学校的发展创造良好的外部环境。
  A good image of a university is like a huge magnetic field, which attracts customers, talents, funds, partners of teaching and scientific research cooperation at home and abroad, and keeps the lasting and vigorous innovative vitality and vitality of the university. Excellent VI design can attract talents to join in. Expand the cooperation space and create a good external environment for the development of the school.
  学校品牌形象是一个包容面非常广泛的综合体.它既包括校名、校徽等有形要素,也包括信誉、办学思想、科研水平、创新精神、人才质量、行为规范等无形要素。学校的VI设计应该将所有形象要素进行整合,以形成一个统一的学校形象,无形中也提升了学校自身的品牌价值。
  The school brand image is an inclusive and wide-ranging complex. It includes not only the tangible elements such as school name and school emblem, but also the intangible elements such as reputation, school-running ideology, scientific research level, innovative spirit, talent quality and behavior norms. The VI design of the school should integrate all the image elements to form a unified image of the school, and invisibly enhance the brand value of the school itself.

上一篇:济南vi设计的收费标准是怎么样的?
下一篇:什么样的logo才是好logo?