Jinan logo design, as a special way of human visual contact, is not only ubiquitous in social activities and consumption activities, but also about the basic interests of the country, social groups and even individuals. More and more, it shows its extremely important common function. The environment of human activities requires guidance, instructions, clarifications, prompts, warnings or introductions, so that people can quickly become familiar with the environment, especially with the rapid development of modern society. Printing, photography, design and image transmission are playing a more and more important role. The development of non-verbal transmission has the competitive power to compete with verbal transmission. Now let's understand the process of Jinan logo design.

　　调研剖析：商标、logo标志设计不只仅是一个图形或文字的组合，它是根据企业的构成构造、行业类别、运营理念，并充沛思索标志接触的对象和应用环境，为企业制定的规范视觉符号。在设计之前，首先要对企业做全面深化的理解，包括运营战略、市场剖析、以及企业高指导人员的根本意愿，这些都是标志设计开发的重要根据。对竞争对手的理解也是重要的步骤，济南标志设计的重要作用即辨认性，就是树立在对竞争环境的充沛控制上。

　　Investigation and analysis: Trademark and logo logo logo design is not only a combination of graphics or words, but also a standard visual symbol formulated for enterprises based on the composition, structure, industry category and operation concept of enterprises, and full consideration of the object and application environment of logo contacts. Before the design, we should first make a comprehensive and deepened understanding of the enterprise, including the operation strategy, market analysis, and the fundamental wishes of the highest guidance staff of the enterprise, which are the important basis for the logo design and development. The understanding of competitors is also an important step. The important role of Jinan logo design is to identify, which is to establish abundant control over the competitive environment.

　　要素发掘：要素发掘是为设计开发工作做进一步的准备。根据对调查结果的剖析，提炼出标志的构造类型、颜色取向，列出标志所要表现的肉体和特性，发掘相关的图形元素，找出标志设计的方向，使设计工作对症下药，而不是对文字图形的无目的组合。

　　Element excavation: Element excavation is to make further preparation for design and development work. According to the analysis of the survey results, the structure type and color orientation of the logo are extracted, the body and characteristics of the logo are listed, the relevant graphic elements are excavated, and the direction of logo design is found, so that the design work can be prescribed to the symptoms, rather than aimless combination of text and graphics.

　　开发：有了对企业的全面理解和对设计要素的充沛控制，能够从不同的角度和方向停止设计开发工作。经过设计师对标志的了解，充沛发挥想象，用不同的表现方式，将设计要素融入设计中，标志必需到达含义深入、特征明显、外型大气、构造稳健、颜色搭配能合适企业，防止流于俗套或群众化。不同的济南标志设计所反映的偏重或表象会有区别，经过讨论剖析或修正，找出合适企业的标志。

　　Development: With a comprehensive understanding of the enterprise and adequate control of the design elements, we can stop the design and development work from different angles and directions. Through the designer's understanding of the logo, full play of imagination, and different ways of expression, the design elements must be integrated into the design. The logo must reach deep meaning, obvious features, appearance atmosphere, stable structure, color matching can be suitable for enterprises, and prevent it from becoming conventionalized or popular. Different Jinan logo design reflects different emphasis or appearance. After discussion, analysis or revision, we can find out the appropriate logo for enterprises.

　　修正：提案阶段肯定的济南标志设计，可能在细节上还不太完善，经过对标志的规范制图、大小修正、黑白应用、线条应用等不同表现方式的修正，使标志运用使愈加标准，同时标志的特性、构造在不同环境下运用时，也不会丧失，到达统一、有序、标准的传播。

　　Amendment: The design of Jinan logo affirmed in the proposal stage may not be perfect in detail. Through the revision of the standard drawing, size revision, black and white application and line application of the logo, the use of the logo will become more standard. At the same time, the characteristics and structure of the logo will not be lost when used in different environments, so as to achieve unified, orderly and standard dissemination.