In Logo design, point is not only the most basic modeling element, but also the most important means of expression. Different points have different psychological characteristics. Points also give people an illusion. The so-called "illusion" is a phenomenon that the sense is not consistent with the objective facts. The location of a point changes with its color, brightness and environmental conditions, and so on. It will produce the illusion of distance, size and other changes.

　　Logo设计中标志的“标”主要是指标准，而“志”的含意为记号。是表明特定物的符号。它通过特定而明确的造型、来表达出事物抽象的精神内容,将信息快速准确地传播给社会大众。广义的标志，包括所有通过视觉、触觉、听觉所识别的各种标准识别记号。

　　Logo logo design logo "mark" is mainly indicators, and the meaning of "Zhi" is a mark. It is a symbol indicating a particular object. It expresses the abstract spiritual content of things through specific and clear shapes, and disseminates information to the public quickly and accurately. Generalized signs include all kinds of standard recognition marks recognized by vision, touch and hearing.

　　点是一切形态的开始，从创作心理的角度说，点贯穿于创作活动的整个过程中。不论什么样的创作，都有一个相对的“点”。点区别于抽象思维，形象思维有其自身的特点，它是形象性、情感性和整体性的三位一体。优秀的创作，就是运用“形象思维”处理点的构成，具有独特形式美的作品。这样的作品，才能有效地唤起人的审美感受。

　　Point is the beginning of all forms. From the perspective of creative psychology, point runs through the whole process of creative activities. No matter what kind of creation, there is a relative "point". Point is different from abstract thinking. Image thinking has its own characteristics. It is a trinity of image, emotion and integrity. Excellent creation is the use of "image thinking" to deal with the composition of points, with a unique form of beautiful works. Such works can effectively arouse people's aesthetic feelings.

　　对于标志来说，图形比文字更容易理解、易认，也乐于被人们所接受。因此，形象化构成的标志占去了标志的大多数，以此也可以通过点等来表现形象化的标志。通过对点等的这些基础图形进行分解组合，按一定的比例、方向、运用转折、回旋、放射、渐收、渐变等形式，强化其组织结构，构成有规律，有条理的标志，从而产生不同情趣的美感。

　　For logos, graphics are easier to understand, recognize and accept than words. Therefore, the symbols of visualization constitute the majority of the symbols, which can also be used to express the symbols of visualization through points and so on. Through the decomposition and combination of these basic figures such as points, according to a certain proportion, direction, use of turning points, cycles, radiation, gradual recession, gradual change and other forms, strengthen its organizational structure, constitute a regular and orderly symbol, thus producing different aesthetic feelings.

　　在Logo设计中，运用一般的表现方法是难以完成的，抽象形表达方式正适应于此类情况。为了使非形象性转化为可视特征图形，设计师在设计中应根据自己对点的认识，把想要表达的对象特征部分抽象出来，这主要还是借助于纯理性抽象形的点来构成象征性或模拟性的形象。在设计中，抽象的图形如点，它具有不受地域限制的、超越国界的世界共通性，这一点充分地体现在标志的设计当中，在与形象化组合表现的组合设计中要有整体的意识，充分发挥图形所持有的优势，图形之间要相互配合、有主有辅。

　　In Logo design, it is difficult to use general expression methods, and abstract expression is suitable for this kind of situation. In order to transform non-visuality into visual feature graphics, designers should abstract the part of object features that they want to express according to their own understanding of points in design, which mainly relies on the point of pure rational abstraction to form a symbolic or simulated image. In the design, abstract graphics are like dots, which have the world commonality beyond national boundaries and without geographical restrictions. This is fully reflected in the logo design. In the combination design with visualized combination performance, we should have the overall consciousness, give full play to the advantages of graphics, and cooperate with each other, have the main role and complement each other.

　　自然界的万物形态构成都离不开点。点是视觉构成的基本元素，是每个设计师必须熟练掌握的设计语言。点具有不同的情感特征，我们要善于采用不同的组合，去体现不同的情感诉求。点是万物形态的开始。点在标志设计的应用也是很常见的，点元素的图式组合和其变化形式是无限的，其中以一个视觉中心为集中，多个点会构成一种互动的知觉关系，点与点之间就会产生一种微妙的视觉张力的变化。

　　Everything in nature can not be separated from a point of formation. Point is the basic element of visual composition. It is the design language that every designer must master skillfully. Points have different emotional characteristics. We should be good at using different combinations to reflect different emotional demands. Point is the beginning of all forms of things. The application of point in logo design is also very common. The schematic combination of point elements and their changing forms are infinite. One visual center is the most centralized, and multiple points will form an interactive perceptual relationship. A subtle change of visual tension will occur between points.

　　在视觉构成中，点既是基本的造型元素，又是重要的表现手段。在Logo设计时我们确定主体形象的位置、动态时，点将是需要先考虑的因素。只有合理的安排好点和各物体之间的互相关，才能设计出具有佳视觉效果的画面，充分表达出画面终的诉求，才能熟练掌握点的组合、对比、均衡、节奏、运动、统一等的构成规律，从而创作出好的作品。

　　In visual composition, point is not only the most basic modeling element, but also the most important means of expression. In Logo design, when we determine the location and dynamics of the main body image, the point will be the first factor to be considered. Only by reasonably arranging the correlation between points and objects, can we design a picture with the best visual effect, fully express the final appeal of the picture, and master the composition rules of point combination, contrast, balance, rhythm, movement and unity, so as to create a good work.