In the previous article, we talked about the importance of brand to enterprises and the elements of brand shaping. If brand is the presentation of corporate image, Xicao Shenzhen Design Company tells you that VI is the media of brand image transmission, the most intuitive visual presentation, and the most memorable logo for consumers. So if VI system is designed and implemented in place, it is a scientific visual identification system. It is a fast and convenient way to disseminate business philosophy, establish enterprise visibility and shape enterprise image.

　　品牌VI设计包括哪些

　　What does brand VI design include?

　　品牌VI设计包括：品牌名称设计、品牌logo设计、产品包装、品牌标准中英文字体、品牌标准色彩、品牌IP形象、品牌画册、统一且具有识别性的办公、文化用品等形象。

　　Brand VI design includes: brand name design, brand logo design, product packaging, brand standard Chinese and English style, brand standard color, brand IP image, brand album, unified and identifiable office, cultural goods and other images.

　　品牌VI设计基本原则

　　Basic Principles of Brand VI Design

　　品牌VI设计有着简单易记、引人联想、等基本的设计规则，但同时也需要按照品牌的属性，如定位、消费人群、品牌文化等给出不同的建议。喜草深圳设计公司还需提醒您，VI系统是区分品牌重要的视觉形象，要突出品牌记忆点，品牌差异化切不可少。

　　Brand VI design has some basic design rules, such as easy to remember, attractive Association and so on, but it also needs to give different suggestions according to brand attributes, such as positioning, consumer groups, brand culture and so on. Xicao Shenzhen Design Company also needs to remind you that VI system is an important visual image to distinguish brand. To highlight brand memory, brand differentiation is indispensable.

　　1、复制、抄袭、缺乏原创性。

　　1. Reproduction, plagiarism and lack of originality.

　　2、VI设计缺乏联想带入感和记忆点，记忆成本过高。

　　2. VI design lacks associative impression and memory points, and the memory cost is too high.

　　3、主形象表达太多，复杂，让消费对品牌产生错误的联想。

　　3. The expression of the main image is too much and complex, which makes consumers associate the brand incorrectly.

　　4、视觉呈现效果与企业实力不搭，造成品牌信誉度流失。

　　4. The visual presentation effect does not match the strength of the enterprise, resulting in the loss of brand reputation.

　　5、品牌形象缺乏行业属性，与市场格格不入。

　　5. The brand image lacks industry attributes, which is incompatible with the market.

　　如何做好一套VI设计

　　How to do a set of VI design well

　　企业VI如果存在上述问题，那么它就不具备VI系统的基本属性和作用，企业也不能借助这套东西获得更有效的经济效益和传播基础，想要设计一套成功的VI设计，除了遵循上述设计原则，喜草深圳设计公司总结了以下几个观点，品牌在做VI设计时，不妨思考以下几个问题！

　　If enterprise VI has the above problems, then it does not have the basic attributes and functions of VI system, and enterprises can not use this set of things to obtain more effective economic benefits and dissemination basis. In order to design a successful VI design, besides following the above design principles, Xicao Shenzhen Design Company summarizes the following points of view. When making VI design, brands may wish to consider the following points. Question!

　　1、有没有对消费者起到强化识别作用？ 既能否表现品牌产品、服务等与竞争品牌的差异性。

　　1. Has it played an important role in strengthening consumer identification? Whether it can show the difference between brand products, services and competitive brands.

　　2、有没有突出品牌的核心表达元素？ 既有没有突出其品牌的核心优势。如某品牌想要突出其日本品牌的优势，那么在logo设计元素里，必定要体现出其日本品牌的属性。

　　2. Do you highlight the core elements of brand expression? Has not highlighted its brand's core advantages. If a brand wants to highlight the advantages of its Japanese brand, the logo design elements must reflect the attributes of its Japanese brand.

　　3、VI形象与消费者审美是否贴合？ 既分析品牌消费者人群，要彰显出他们的个性和审美习惯及精神追求，表达出品牌与他们相符合的特质。

　　3. Is the VI image compatible with consumer aesthetics? It is necessary to show their personality, aesthetic habits and spiritual pursuit, and to express the characteristics of the brand in line with them.

　　以上内容由济南vi设计厂家整理发布，更多相关内容可以点击我们的官网进行咨询:http://www.facons.cn

　　The above content is collated and published by Jinan VI design factory. More related content can be consulted by clicking on our official website: http://www.facons.cn