标志,是表明事物特征的记号、商标。它以单纯、显著、易识别的物象、图形或文字符号为直观语言,除表示什么、代替什么之外,还具有表达意义、情感和指令行动等作用。英文俗称为:LOGO(标志。因为其特性,标志的设计,要具有强烈的视觉冲击力, 而且要表达出独特的个性和时代感,必须广泛的适应各种媒体、各种材料及各种用品的制作。
  Signs are marks and trademarks that show the characteristics of things. It uses simple, distinct, easily recognizable objects, graphics or text symbols as intuitive language. Besides what it represents and replaces, it also has the functions of expressing meaning, emotion and directing action. The common English name is LOGO. Because of its characteristics, logo design, to have a strong visual impact, and to express a unique personality and sense of the times, it must be widely adapted to the production of various media, materials and supplies.
  标志设计的四大怪
  Four Great Monsters in Logo Design
  1、随意化
  1. Randomization
  有些人认为名字仅是代号,起一个就行了,或觉得好听就行了,而不去细细咀嚼研究,把品牌含义简单化了。例如,许多地方都可以见到“李家饭馆”、“王家烧鸡”之类,名称在这里仅仅起到一个标识作用。
  Some people think that names are just code names, just start one, or just sound good, instead of chewing and researching carefully, they simplify the meaning of the brand. For example, many places can see "Li Jia Restaurant" and "Wang Jia Roasted Chicken" and so on. The name here only serves as a sign.
  2、求财心理
  2. The Psychology of Seeking Money
  一些宾馆饭店往往喜欢用诸如“发”、“利”这样的字眼,也许是出于抱着吉祥、顺利这样的想法,但消费者会心甘情愿地让别人从他的腰包里掏钱吗?现代营销已经处处讲求以消费者为中心、满足顾客的需要,所以作为商家而言还是不要过分透露出追逐利益的意图,以热爱消费者为好,而不要透射出一种对立关系,“和为贵”。
  Some hotels and restaurants tend to use such words as "Fa" and "Li", perhaps out of the idea of good luck and smooth, but will consumers be willing to let others pay from his wallet? Modern marketing has always been focusing on consumers and meeting customers'needs, so as a businessman, it is better not to overreveal the intention of pursuing interests, to love consumers, and not to convey an antagonistic relationship, "harmony is precious".
济南vi设计
  3、求洋
  3, seek the ocean
  本来好端端的企业,起一个古里古怪、难记又没有意义的外国名字,故弄玄虚,非要国人把它视为发达的企业。当然少数确实有意义的除外。
  Originally a well-known Chinese enterprise, it has a strange, difficult to remember and meaningless foreign name. Therefore, it is mysterious, and people must treat it as a developed country's enterprise. Except, of course, for a few that do make sense.
  4、怪异
  4, weird
  用一些生僻字诸如“晟”、“懋”之类,增强了名称的深奥,却给他人同样增加了识记的难度。
  The use of some uncommon words such as "Sheng" and "Mao" enhances the abstruseness of the name, but also increases the difficulty of remembering for others.
  标志设计的合理性才能够更加符合市场规律,才能够更容易发展, 简洁,大气,国际化 !是具特色的标志设计特点与品牌设计特点。
  The rationality of logo design can be more in line with the market law, can be more easily developed, concise, atmosphere, internationalization! It is the most Chinese characteristics of logo design features and brand design features.

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