Living in this world, communication and communication between people can not be separated from language. Enterprises generally focus on language communication, the most typical of which is "sales". Many entrepreneurs believe that only sales are considerable, the operation mechanism of enterprises is no problem. Yes, in the initial stage of the establishment of enterprises or brands, only selling products is the firm's foothold. Keeping up with the cornerstone, but if you want to have a longer-term development of the enterprise, you also need to occupy the user's mind visually.

　　视觉语言也在发挥着传达信息、沟通交流的作用，可以是规范化、标准化的，也可以具备明显的特色，像每个人的表达方式和口音一样，可以强化和凸显品牌特色，并且据研究表明，人类感知的外部信息，有83%是通过视觉占据人们心智，也就说明视觉人们接收外部信息的重要渠道，因此各位企业主不要忽略视觉语言的作用。

　　Visual language also plays a role in conveying information, communicating and communicating. It can be standardized and standardized. It can also have obvious characteristics. Like everyone's expression and accent, it can strengthen and highlight brand characteristics. According to research, 83% of the external information perceived by human beings occupies people's mind through vision, which means that visual people receive external information. Information is an important channel, so business owners should not ignore the role of visual language.

　　能够表达企业的视觉语言可以称为：VI设计，也就是视觉识别系统，是将企业形象、定位与内涵等不可视内容转换为视觉识别符号，拥有强大的传播力与感染力。

　　The visual language that can express the enterprise can be called: VI design, that is, visual recognition system, is to transform the invisible content such as enterprise image, positioning and connotation into visual recognition symbols, which has strong communication and appeal.

　　一套完整优秀的VI系统，可以帮助企业塑造良好的企业形象、传播企业经营理念、建立品牌知名度。从企业管理学角度看，具有良好形象的企业，由于企业经营理念、企业文化价值、企业行为基础等方面都有一套行之有效的硬性规定，使员工对于企业的期望值增强，对于自身在企业的发展充满希望。

　　A complete set of excellent VI system can help enterprises to shape a good corporate image, disseminate business philosophy, and establish brand awareness. From the point of view of enterprise management science, enterprises with good image have a set of effective rigid regulations in the aspects of business philosophy, corporate cultural value and enterprise behavioral basis, which enhance the expectations of employees for enterprises, and are full of hope for their own development in enterprises.

　　那一套完整VI设计系统包括哪些呢？

　　What does the complete VI design system include?

　　A 基本要素系统：

　　A Basic Element System:

　　企业通过VI系统基础要素，管理规范企业各类品牌基本设计元素；包括：企业名称、企业标志、企业造型、标准字、标准色、象征图案、宣传口号、基本要素组合规范等等。

　　Through the basic elements of VI system, enterprises manage and standardize the basic design elements of various brands, including: enterprise name, enterprise logo, enterprise shape, standard words, standard color, symbolic patterns, propaganda slogans, basic elements combination norms and so on.

　　B 应用系统：

　　B Application System:

　　是指将企业文化、经营理念及品牌元素，统一设计规范，利用整体表达系统传达给企业内部与用户，使其对企业产生一致的认同感，以形成良好的企业形象，终促进企业产品或服务的销售。

　　It refers to the unification of corporate culture, business philosophy and brand elements, design norms, and the use of the overall expression system to convey to the enterprise and users, so as to create a consistent sense of identity for the enterprise, so as to form a good corporate image, and ultimately promote the sale of enterprise products or services.

　　现代企业的标志是企业自身发展的一种依托与保证，是一笔巨大的无形资产，由于标志的特殊性，使标志在整个VI系统中占有主导地位，它的设计成功与否直接关系到整个VI设计的品质，

　　The logo of modern enterprise is a kind of support and guarantee for the development of enterprise itself and a huge intangible asset. Because of the particularity of logo, logo plays a leading role in the whole VI system. Its design success is directly related to the quality of the whole VI design.