For a long time, brand represents the popularity of the industry and its influence in consumers'minds. It is the goal that every company can achieve after many years of operation. VI design is a successful way to expand brand influence, enhance brand asset value and recognize brand consumers' psychology. For brands that already have some influence, what is the role of VI design? Next, Aidu will give you a detailed introduction.

　　之所以品牌的影响力是企业经营的关键。是因为需要经营者从扩大知名度、提高产品或服务质量以及加强公共关系建设等方面进行改进以提升品牌影响力和价值。艾都认为对于品牌VI设计根本的作用其实可以概括为两个：辨识和沟通。在营销学中，品牌VI设计是被视为营销沟通理论的延展。

　　The influence of brand is the key to enterprise management. The reason is that operators need to improve their brand influence and value by expanding their visibility, improving the quality of products or services, and strengthening the construction of public relations. Aidu believes that the fundamental role of brand VI design can be summarized as two: identification and communication. In marketing, brand VI design is regarded as the extension of marketing communication theory.

　　什么是品牌的辨识?

　　What is brand identification?

　　辨识即差异化，就像每个人都是独立的个体，拥有迥然不同的性格和思维，VI设计就是企业的思想，直接区分企业除了机构组合以外的独立特征。也就是随着企业的发展，通过VI来告诉别人：我是独一无二的存在，我的存在即产品质量保证。

　　Recognition is differentiation, just like everyone is an independent individual with different personality and thinking, VI design is the idea of the enterprise, which directly distinguishes the independent characteristics of the enterprise except the combination of institutions. That is, with the development of enterprises, through VI to tell others: I am unique, my existence is product quality assurance.

　　什么是品牌的沟通?

　　What is brand communication?

　　沟通则是要和不同人群建立联系，和消费者、政府、媒体以及合作者沟通不同的内容，再建立起不同的关系。只有沟通的越充分，VI对品牌走向成功起到的作用就越大。

　　Communication is to establish contacts with different groups of people, to communicate different contents with consumers, governments, media and partners, and then to establish different relationships. The more communication, the greater role VI plays in the success of the brand.

　　以上内容由济南vi设计整理发布，更多相关资讯可以点击我们的官网进项咨询：http://www.facons.cn

　　The above content is designed and published by Jinan VI. For more information, please click on our official website to consult: http://www.facons.cn.