Point, line and surface are the three main elements of plane formation. There are many kinds of lines: straight line, oblique line, broken line, dashed line, sawtooth line, arc, parabola, hyperbola, circle, wave line and so on. Today, Aidu Xiaobian starts from the perfect interpretation of "line", shares and makes good use of "line" to do high-end enterprise LOGO planning.

　　有许多LOGO是依据线条的不同品种规划而成的，下图平分别为等高线、虚线、抛物线的骨架为原型规划的LOGO。所以不同品种的线条配上各种造型各异的变化，会发生形形色色标志规划。

　　Many LOGOs are planned according to different varieties of lines. The skeletons of contours, dashed lines and parabolas are planned as prototypes. Therefore, different varieties of lines with different shapes of changes, will take place in all kinds of logo planning.

　　线的气质

　　Line temperament

　　无论运用点线面哪一个构成方式，咱们的意图都是为了规划一个美观的LOGO来匹配品牌形象，而不同品牌需要运用不同气质的线到达咱们的意图。线条的气质首要表现在以下几个方面：

　　No matter which way we use dots, lines and planes, our intention is to plan a beautiful LOGO to match the brand image, and different brands need to use different temperament lines to reach our intention. The temperament of lines is mainly manifested in the following aspects:

　　1：线的粗细

　　1: Line thickness

　　几何学所表示的线没有粗细只有长短方向，但是在LOGO规划中，粗细是反映线条气质的一个重要因素，同样的造型，不同的粗细会直接影响图形气质，细的线条表现高雅、精约、文艺、女人、高端、等气质，粗的线条表现，慎重、诚信、阳刚、传统等气质。

　　Geometry shows that the line is not thick or thin, only long or short direction, but in LOGO planning, thickness is an important factor reflecting the line temperament. The same shape, different thickness will directly affect the graphics temperament. Fine lines show elegance, refinement, literature and art, women, high-end, and other temperaments. Thick lines show prudence, integrity, masculinity, tradition and other temperaments.

　　粗细是反映线条气质的一个重要因素

　　Thickness is an important factor reflecting line temperament.

　　线性LOGO和纸上画的简笔画不一样，为便利使用和辨识，咱们能够调整不同的粗细，挑选适合品牌调性的粗度，并不是依据元素自身去挑选粗细的。

　　Linear LOGO is different from simple strokes drawn on paper. In order to facilitate the use and identification, we can adjust the different thickness and select the most suitable thickness for the brand tonality. It is not based on the elements themselves to select the thickness.

　　别的，在对线条粗细的调整时，结构不是原封不动的，下图中15pt的logo由于蝴蝶触角与翅膀加粗，导致这两者距离很近，所以我轻轻拉远两者的距离，保证视觉上不会由于线条加粗发生拥堵，保持舒适。

　　In addition, when adjusting the line thickness, the structure is not intact. The 15pt logo in the following figure is very close because of the butterfly antennae and wings, so I slightly extend the distance between the two to ensure that the visual congestion will not occur due to the line thickness and keep comfortable.

　　线条粗细不同的LOGO

　　LOGO with Different Line Thickness

　　线性LOGO并不一定要保证LOGO的线条粗细共同，拥堵的，非必须的当地，线条能够相对变细。如果视觉上不美观，数据多么精准都没有用。

　　Linear LOGO does not necessarily guarantee that the lines of LOGO are thick and thin, congested and unnecessary, and that the lines can be relatively thin. If it's visually unattractive, it's useless how accurate the data is.

　　左图一切线条的粗细保持24pt，没有通过调整，右图将蜗牛后侧的触角缩小了4pt,由于在蜗牛头部的穿插关系中，这部分触角归于非必须的，距离远的，所以这样会处理睬更科学。

　　In the left picture, the thickness of all the lines is kept at 24pt. Without adjustment, the back antenna of the snail is reduced by 4PT in the right picture. Because in the interpolation relationship of the snail's head, this part of the antenna is attributed to unnecessary and distant, so it will be more scientific to deal with.

　　2：线的端点

　　2: Endpoint of line

　　线段的端点也会反映线条的气质，然后映射在全体图形上。不同的端点会有不同的效果出现，特别是在线段重复时，端点的特点会被放大，对人们视觉发生更激烈的影响。

　　The endpoint of the line segment also reflects the temperament of the line, and then maps on the whole graph. Different endpoints will have different effects, especially when the line segment is repeated, the characteristics of endpoints will be amplified, which will have a more intense impact on people's vision.

　　在粗细和造型共同的前提下，端点的不同仍然能够对标志的气质有很大的改动，咱们手指尖是圆的，尖角的手会使人联想到剪刀手，方角的手会使人联想到机器手，等等。

　　Under the premise of common thickness and shape, different endpoints can still make great changes to the temperament of the logo. Our fingertips are round, pointed hands can make people think of scissors, square hands can make people think of robotic hands, and so on.

　　圆角、尖角、方角不同的LOGO

　　LOGO with different rounded, sharp and square corners

　　所以有的时候看自己规划的标志没什么感觉，或者不行恰当要做的品牌，咱们能够测验不同端点的线段，来改动标志气质，到达意图。

　　So sometimes we don't feel much about the logo we plan, or we can't do it properly. We can test the line segments at different endpoints to change the temperament of the logo and reach the intention.

　　说到线性LOGO或许许多人都会直接联想到钢笔东西，但是线性LOGO不仅限于钢笔东西的运用，软件仅仅是东西，咱们在规划过程中，要进行优化来减小软件在规划中的痕迹。

　　Speaking of linear LOGO, many people may directly associate with pen things, but linear LOGO is not only limited to the use of pen things, software is only things, we need to optimize in the planning process to reduce the traces of software in the planning.