挑选适合于企业的VI规划公司要素包含以下几点(注:此挑选方法不适合于垄断性企业和政府机构,由于没有商业竞争的存在,规划的意义仅仅满意领导的面子工程。)
  The selection of VI planning company elements suitable for enterprises includes the following points. (Note: This selection method is not suitable for monopolistic enterprises and government institutions, because there is no commercial competition, the significance of planning is only satisfied with the leadership's face engineering.)
  1、是否有成功的规划案例:
  1. Are there successful planning cases?
  成功案例多说明这个公司规划得作品还是能得到大部分客户的认可的,还要看看这个公司的精品规划多不多。
  Successful cases show that the company's planned works can still be recognized by most customers, but also to see how many of the company's top-quality planning.
  2、是否以策略引导规划:
  2. Does strategy guide planning?
  规划绝不是勾勒一个美好的图形,而是在于对企业或产品做到深化的认知,并用规划的手段完成完美表达。 策略交流、团队组成、品牌规划等环节,是否投入充沛的时刻与精力。一起,需考察该公司在商场研究、消费 者洞悉、项目可行性剖析等环节是否拥有足够的实战经验。
  Planning is by no means a good picture, but a deep understanding of the enterprise or product, and a perfect expression by means of planning. Whether to invest enough time and energy in strategy communication, team composition, brand planning, etc. Together, it is necessary to examine whether the company has sufficient practical experience in such links as market research, consumer insight and project feasibility analysis.
  3、具有责任心的规划总监:
  3. Responsible Planning Director:
  一个具有责任心的规划总监必定会让团队发挥出杰出的水平。一起,需考察该公司在商场研究、消费 者洞悉、项目可行性剖析等环节是否拥有足够的实战经验。
  A responsible director of planning is bound to make the team perform at an outstanding level. Together, it is necessary to examine whether the company has sufficient practical experience in such links as market research, consumer insight and project feasibility analysis.
  4、合理的团队配比:
  4. Reasonable team mix:
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  团队的人数不能衡量一个规划公司实力的规范,由于任何企业即使是世界500强的品牌规划企业,不超过5人团队足能够完美解决。小而精正在成为众多人所追求的方针,规划公司的行业特质决议了更应如此。专业的规划团队、合理的项目周期和谨慎的工作方法,才是降低规划失误并取得商业成功的根底。
  The number of team members can not measure the strength of a planning company, because any enterprise, even the top 500 brand planning enterprises in the world, no more than five team members can be perfectly solved. Small and fine is becoming the policy pursued by many people, especially the industry characteristics of planning companies. Professional planning team, reasonable project cycle and prudent working methods are the foundation to reduce planning errors and achieve business success.
  5、规划预算是否合理:
  5. Is the planning budget reasonable?
  规划解决方案的输出与规划师成本投入是成正比的。规划是科学、谨慎、系统的理性学科,不同于艺术的理性行为。如果规划取费没有获利, 或获利很低,则在接下来的协作中一定会选用一些不正规的操作方式,来降低成本以取得获利。依据经验,低于获利的规划费水平,企业的投入危险就一定会达到60%以上。这个是必定的,正常人不会白白傻到亏本经商。
  The output of planning solutions is proportional to the planner's cost input. Planning is a scientific, prudent and systematic rational discipline, which is different from the rational behavior of art. If the planning fee is not profitable, or the profit is very low, then in the next collaboration, we will choose some irregular operation methods to reduce costs in order to make profits. According to experience, below the level of profitable planning fees, the risk of investment of enterprises will surely reach more than 60%. This is certain. Normal people are not foolish enough to lose money in business.
  以上内容由济南vi设计整理发布,更多相关内容可以点击我们的官网进行咨询:http://www.facons.cn
  The above content is designed and published by Jinan VI. More related content can be consulted by clicking on our official website: http://www.facons.cn.

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