Logo is the foundation of corporate brand. Among many corporate logos, which corporate logo impresses you deeply? Today, Aidu Brand Design shares three classic graphic logos with you.
I. Emblem of Chinese Railway
Composed of the word "worker", it presents the image of a locomotive as a whole. The word "I" below is the cross-section of the rail, which conveys the image of the railway in simplicity and image. Today it still looks modern and classic in design.
Emblem of Chinese Railway
No. 1. Do you have any comments?
1949年1月，人民反动军事委员会铁道部(军委铁道部)成立。5月，军委铁道部发出通知，在全 国征集新铁路的路徽图样。在一个月的时间里，就收到应征图案达3200多件。铁道部对挑选出来的图案停止检查后，呈请中央人民政府政务院暨财经委员会 批准，才肯定了所选定的图案式样。
In January 1949, the Ministry of Railways (the Ministry of Railways of the Military Commission) of the Chinese People's Reactive Military Commission was established. In May, the Ministry of Railways of the Military Commission issued a circular to collect emblem drawings of the New China Railway nationwide. In one month, more than 3200 patterns were received. After the Ministry of Railway stopped checking the selected patterns, it submitted them to the State Council of the Central People's Government and the Finance and Economic Committee for approval before confirming the selected patterns.
1949 年10月1日，中华人民共和国降生，同日，中央人民政府铁道部成立。 1950年1月19日，铁道部发出“制定人民铁道路徽图案式样分发全国各铁路一概制用”的铁道部令。这项部令公布了人民铁道路徽规范式样图案和胸 章、帽徽、纽扣、会场及建筑物装饰图式的比例尺寸，并对路徽图案的含义特地作了阐明：整体外形代表机车正面；外圈代表人民；“工”字钢轨的横断面代表铁 道；整图意义：表示人民铁道。
On October 1, 1949, the People's Republic of China was born. On the same day, the Ministry of Railways of the Central People's Government was established. On January 19, 1950, the Ministry of Railways issued a decree of "Formulating the pattern of Chinese people's railway emblems and distributing them to all railways throughout the country". This ministerial decree promulgates the scale and size of the standard pattern and decorative pattern of the badge of the Chinese people's railway, including the badge of the chest, the badge of the hat, the button, the meeting hall and the building, and specifically clarifies the meaning of the pattern: the overall shape represents the front of the locomotive; the outer circle represents the people; the cross section of the "I" rail represents the railway; and the whole meaning of the pattern: represents the people's railway.
Chart of Chinese Railway Logo Design
1950年1月22日，《人民日报》发表了铁道部公告，肯定采用陈玉昶设计的图案。作为人民铁道路徽。公告中还发布了当选名单和奖励数额：名陈玉昶，酬小米 800斤；第二名顾刻，酬小米 500斤；佳作庐鹤春、冯敬修，各酬小米100斤。
On January 22, 1950, the People's Daily published the announcement of the Ministry of Railways, affirming the adoption of Chen Yucheng's design. As the emblem of the Chinese people's railway. The announcement also published the list of candidates and the amount of awards: the first Chen Yucheng, 800 kilograms of millet; the second Gu Ke, 500 kilograms of millet; the best Luhechun, Feng Jingxiu, 100 kilograms of millet.
Author of Chinese Railway Logo Design: Chen Yuxin
Designer: Chen Yuxin (1912-1969) Manchu. People from Shenyang, Liaoning Province. Graduated from Yamaguchi Higher Business Special School in 1938. In October 1949, he served in the Ministry of Communications of the Central People's Government.
II. Apple LOGO Design
Apple LOGO Design
苹果的个标志由罗 韦恩（Ron Wayne）用钢笔画的，设计灵感来自于牛顿在苹果树下停止考虑而发现的成有引力定律，苹果也想要效仿牛顿努力于科技创新。
Apple's first logo was drawn in pen by Ron Wayne, inspired by Newton's discovery of the law of gravity when he stopped thinking under the apple tree, and Apple wanted to emulate Newton's efforts to innovate in science and technology.
Some legends about the origin of Apple LOGO:
Apple in Greek mythology, is the meaning of wisdom, when Adam and Eve ate the apple before they became thoughtful, now extended to the unknown category of science and technology. Apple's logo is a bite of the apple, indicating their courage to march into science, explore the unknown areas of the ideal.
3. Nike LOGO
Nike Nike LOGO
The well-known Nike brand LOGO is a hook at first glance. In fact, it is not only a hook. Carolyn Davidson, the designer of Nike LOGO, is inspired by the radian of Nike's wings, which means the feathers and speed of the goddess of success. Why classics? At that time, the NIKE logo only cost 35 dollars to design, but now the Nike trademark has been estimated as high as 210 billion dollars.
Design inspiration source wing
Classic LOGO is not a casual painting, will be well-known, behind each well-known brand LOGO, there will be a magic story, with a deep moral, then, your business also needs a full of moral LOGO?