Logo is the foundation of corporate brand. Among many corporate logos, which corporate logo impresses you deeply? Today, Aidu Brand Design shares three classic graphic logos with you.

　　一、铁路的路徽

　　I. Emblem of Chinese Railway

　　由“工人”二字构成，整体呈现了一幅火车头的形象，下方的“工”字又是钢轨的横断面，简约和形象的传达了铁路的形象。今天看来依然现代感十足，设计中的经典！

　　Composed of the word "worker", it presents the image of a locomotive as a whole. The word "I" below is the cross-section of the rail, which conveys the image of the railway in simplicity and image. Today it still looks modern and classic in design.

　　铁路的路徽

　　Emblem of Chinese Railway

　　排在位，有意见吗？

　　No. 1. Do you have any comments?

　　1949年1月，人民反动军事委员会铁道部(军委铁道部)成立。5月，军委铁道部发出通知，在全 国征集新铁路的路徽图样。在一个月的时间里，就收到应征图案达3200多件。铁道部对挑选出来的图案停止检查后，呈请中央人民政府政务院暨财经委员会 批准，才肯定了所选定的图案式样。

　　In January 1949, the Ministry of Railways (the Ministry of Railways of the Military Commission) of the Chinese People's Reactive Military Commission was established. In May, the Ministry of Railways of the Military Commission issued a circular to collect emblem drawings of the New China Railway nationwide. In one month, more than 3200 patterns were received. After the Ministry of Railway stopped checking the selected patterns, it submitted them to the State Council of the Central People's Government and the Finance and Economic Committee for approval before confirming the selected patterns.

　　1949 年10月1日，中华人民共和国降生，同日，中央人民政府铁道部成立。 1950年1月19日，铁道部发出“制定人民铁道路徽图案式样分发全国各铁路一概制用”的铁道部令。这项部令公布了人民铁道路徽规范式样图案和胸 章、帽徽、纽扣、会场及建筑物装饰图式的比例尺寸，并对路徽图案的含义特地作了阐明：整体外形代表机车正面；外圈代表人民；“工”字钢轨的横断面代表铁 道；整图意义：表示人民铁道。

　　On October 1, 1949, the People's Republic of China was born. On the same day, the Ministry of Railways of the Central People's Government was established. On January 19, 1950, the Ministry of Railways issued a decree of "Formulating the pattern of Chinese people's railway emblems and distributing them to all railways throughout the country". This ministerial decree promulgates the scale and size of the standard pattern and decorative pattern of the badge of the Chinese people's railway, including the badge of the chest, the badge of the hat, the button, the meeting hall and the building, and specifically clarifies the meaning of the pattern: the overall shape represents the front of the locomotive; the outer circle represents the people; the cross section of the "I" rail represents the railway; and the whole meaning of the pattern: represents the people's railway.

　　铁路标志设计表示图

　　Chart of Chinese Railway Logo Design

　　1950年1月22日，《人民日报》发表了铁道部公告，肯定采用陈玉昶设计的图案。作为人民铁道路徽。公告中还发布了当选名单和奖励数额：名陈玉昶，酬小米 800斤；第二名顾刻，酬小米 500斤；佳作庐鹤春、冯敬修，各酬小米100斤。

　　On January 22, 1950, the People's Daily published the announcement of the Ministry of Railways, affirming the adoption of Chen Yucheng's design. As the emblem of the Chinese people's railway. The announcement also published the list of candidates and the amount of awards: the first Chen Yucheng, 800 kilograms of millet; the second Gu Ke, 500 kilograms of millet; the best Luhechun, Feng Jingxiu, 100 kilograms of millet.

　　铁路标志设计作者：陈玉昶

　　Author of Chinese Railway Logo Design: Chen Yuxin

　　设计作者：陈玉昶(1912-1969) 满族。辽宁沈阳人。1938年毕业于日本山口高等商业特地学校。1949年10月，在中央人民政府交通部任职。

　　Designer: Chen Yuxin (1912-1969) Manchu. People from Shenyang, Liaoning Province. Graduated from Yamaguchi Higher Business Special School in 1938. In October 1949, he served in the Ministry of Communications of the Central People's Government.

　　二、苹果LOGO设计

　　II. Apple LOGO Design

　　苹果LOGO设计

　　Apple LOGO Design

　　苹果的个标志由罗 韦恩（Ron Wayne）用钢笔画的，设计灵感来自于牛顿在苹果树下停止考虑而发现的成有引力定律，苹果也想要效仿牛顿努力于科技创新。

　　Apple's first logo was drawn in pen by Ron Wayne, inspired by Newton's discovery of the law of gravity when he stopped thinking under the apple tree, and Apple wanted to emulate Newton's efforts to innovate in science and technology.

　　有关苹果LOGO的一些由来传说：

　　Some legends about the origin of Apple LOGO:

　　苹果在希腊神话中，是聪慧的意味，当初亚当和夏娃就是吃了苹果才变得有思想，如今引申为科技的未知范畴。苹果公司的标志是咬了一口的苹果，标明了他们勇于向科学进军，探究未知范畴的理想。

　　Apple in Greek mythology, is the meaning of wisdom, when Adam and Eve ate the apple before they became thoughtful, now extended to the unknown category of science and technology. Apple's logo is a bite of the apple, indicating their courage to march into science, explore the unknown areas of the ideal.

　　三、nike耐克LOGO

　　3. Nike LOGO

　　nike耐克LOGO

　　Nike Nike LOGO

　　大家熟知的耐克品牌LOGO，一眼看过去就是一个勾，其实它不只仅是一个勾，耐克LOGO的设计者Carolyn Davidson，就是从成功女神Nike翅膀的弧度得到了灵感，这LOGO意味的就是成功女神的羽毛和速度感。为什么经典？当时的NIKE标志只花了35美圆设计的，而如今耐克商标估量曾经高达2100亿钱了。

　　The well-known Nike brand LOGO is a hook at first glance. In fact, it is not only a hook. Carolyn Davidson, the designer of Nike LOGO, is inspired by the radian of Nike's wings, which means the feathers and speed of the goddess of success. Why classics? At that time, the NIKE logo only cost 35 dollars to design, but now the Nike trademark has been estimated as high as 210 billion dollars.

　　设计灵感来源翅膀

　　Design inspiration source wing

　　经典的LOGO不是随手一画，就会知名，每个知名品牌LOGO的背后，都会有一个神奇的故事，有很深的寓意，那么，您的企业也需求一个充溢寓意的LOGO吗？

　　Classic LOGO is not a casual painting, will be well-known, behind each well-known brand LOGO, there will be a magic story, with a deep moral, then, your business also needs a full of moral LOGO?