Understanding project background and communicating core needs
When a new project is launched, when we enter a project, we often overlook a problem, that is, to understand the background of the project, some designers think that I do not need to understand, as long as the project manager tells me what to do, this idea is actually problematic. If the project is compared to a person, then the design is the clothes that people wear. Only when we know the specific shape of the person, can we tailor the clothes to suit us, so we must understand them.
How do you know? The project is not talked about by the designer. It can be said that the customer has never met and has no information. At this time, the project manager can be found to communicate to understand the customer's background, what problems the project background needs to solve, the organizational structure of the company, and even to understand the customer's gender, who and the customer's age. 。 Although these seem to have little to do with design, they can lay a good foundation for us to communicate with our customers.
Designers must pay attention to their own personal image, if their own image is very poor, wearing special LOW, but also to talk with customers about brand, image design, this is not bullshit? Attention should also be paid to etiquette and so on. When meeting customers, it would be embarrassing if someone introduced you to remember the configuration and name of the customer team quickly. If no one introduces the need to exchange business cards actively, and then introduce to customers clearly their company, position and specific work, what successful cases have been done, one by one introduce themselves to customers, so that customers feel professional and generate a good impression and trust. Impression and trust are very valuable, if there is no trust to do anything is equal to nothing.
Then talk about the core problems in brand design, take out the design questionnaire prepared in advance to communicate with customers deeply, the problems in previous design, which places are not satisfied, which places can be retained, at this time we need to say some brand cases to prompt and help customers. Users understand to answer questions they want to know. Notes should be taken during the whole process, and the minutes of the meeting should be arranged for the project team to let everyone know about it.
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