The reason why corporate VI design is so important is not only to help enterprises establish a good image and help enterprises to manage, but also to have a potential impact on the perception of the target consumer groups. What is the impact of corporate VI design on consumer choice?
In fact, there are two main aspects in consumers'long-term brand recognition: one is the understanding of brand functionality; the other is the understanding of the symbolic significance of brand image. In the highly homogeneous market conditions, consumers'perception of the symbolic meaning of brand image is important, just like Rolls-Royce brand is a symbol of personal status, while Cadillac brand is a symbol of success, but the symbolic meaning of the brand is absolutely different.
With the continuous development of the market, consumers not only need the good quality of the goods, but also the visual image of the brand of the goods. They also need the brand to display the characteristics of the goods through signs, colors, graphics, etc. to meet the psychological needs of consumers who display their own identity. The artistic design requirements of the brand design company just meet the requirements. The psychological needs of the public.
In addition, brand VI can help consumers identify enterprises or brands, increase consumers'memory of corporate brand image and subscription rate of products, make enterprise products more popular, and bring better social and operational benefits to enterprises. For example, Virgin's business scope is very wide, including aviation, tourism, audio-visual retail, beverage, financial insurance and other business content. The product line span is very large, but because Virgin has successfully implemented a unified VI system in its various business areas, its brand image has been very good. Extension --- The experience of enjoying good service at the huge Virgin video store in Times Square, New York, with its bright lights, is likely to prompt you to buy a cold drink with a weird Virgin brand taste on the sunny beach of Hawaii.
These are the important influence of corporate VI on consumer choice. Therefore, enterprises should pay enough attention to the design of VI.
If you need relevant information such as Jinan logo design, you can click on the consultation: http://www.facons.cn