Vi design is the most communicative and appealing part of CIS system. Its basic elements system strictly stipulates logo, graphic sign, Chinese and English body shape, standard color, enterprise symbol pattern and its combination form. It fundamentally standardizes the basic visual elements of enterprises. The basic elements system is the core part of enterprise image. The basic elements of enterprise system include: enterprise name, enterprise logo, enterprise standard words, standard color, symbolic pattern, group and application, enterprise slogan and so on.

　　Vi设计之组成要素：

　　Vi design elements:

　　企业名称：企业名称于企业形象有着紧密的联系，是CIS设计的前提条件，是采用文字来表现识别要素；

　　Enterprise Name: Enterprise Name is closely related to corporate image, which is the precondition of CIS design, and is the use of words to represent the identification elements.

　　企业标志：企业标志是特定企业的象征于识别符号，是CIS设计系统的核心基础企业标志是通过简练的造型、生动的形象来传达去企业的理念、具有内容、产品特性等信息。

　　Enterprise logo: Enterprise logo is the symbol of a specific enterprise in the identification symbol, is the core foundation of CIS design system. Enterprise logo conveys the idea, content, product characteristics and other information of the enterprise through concise shape and vivid image.

　　企业标准字：企业的标准字体包括中文、英文或其它文字字体，标准字体是根据企业名称、企业牌名和企业地址等来进行设计的。

　　Enterprise standard font: The standard font of an enterprise includes Chinese, English or other fonts. The standard font is designed according to the name of the enterprise, the name of the enterprise brand and the address of the enterprise.

　　标准色彩：企业的标准色彩是用来象征企业并应用在视觉识别设计中所有媒体上的制定色彩。

　　Standard color: The standard color of the enterprise is used to symbolize the enterprise and apply it to all media in visual recognition design.

　　企业象征图案：企业象征图案是为了配合基本要素在各种媒体上广泛应用而设计在内涵上要体现企业精神，引起衬托和强化企业形象的作用。

　　Enterprise Symbolic Patterns: Enterprise Symbolic Patterns are designed to reflect the spirit of the enterprise in the connotation to match the wide application of basic elements in various media, and cause the role of foiling and strengthening the image of the enterprise.

　　企业标语口号：是企业理念的概括，是企业根据自身的营销活动或理念而研究出来的一种文字宣传标语。

　　Enterprise slogan: is the summary of the enterprise concept, is a kind of text propaganda slogan which is developed by the enterprise according to its own marketing activities or ideas.

　　企业吉祥物：企业吉祥物是以平易可爱的人物或拟人化形象来唤起社会大众的注意和好感。

　　Enterprise mascot: Enterprise mascot is an easy and lovely person or personified image to arouse the attention and favor of the public.

　　专用字体：专用字体即是对企业新使用的主要文字、数字、产品名称结合对外宣传文字等，进行统一的设计。

　　Special font: Special font is a unified design of the main characters, numbers and product names newly used by enterprises combined with foreign publicity text.