Any work of art lacks the sense of style and loses its own charm. Because the logo planning is to express its idea between cubic inches, it requires that the logo has a strong sense of way, which can attract people's attention at the first time, arouse people's hobbies, and leave a deep image for people. Furthermore, the logo planning brings people a strong visual impact with its way sense, so as to achieve the ability to publicize the corporate image, convey product information and improve economic efficiency.
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Logo is a visual symbol. Because of the simplicity of graphic symbols, it is necessary to have a logo to show the individual image of the logo thoroughly. Therefore, logo is the primary element of logo planning.
Signs occupy an important position in human social life. Generally speaking, signs refer to the use of specific things to express some abstract concepts or thoughts and feelings. In terms of sign planning, they are a major means of expression, referring to the use of a specific image and abstract words and graphics to reflect similar or similar generalities. Ideas and emotions. Logo is a bridge between logo graphics and abstract thinking. It connects the soul of creator and receiver, promotes the communication between transmitter and audience, and causes resonance.
Accuracy Criteria of Signs
By observing and discussing the organizational logo modelling of enterprises in various industries in China, we can conclude that many logo planning problems appear to be "very interesting" but in fact "vague" in terms of planning. Often a logo looks gorgeous and modern at first glance, but after careful deliberation, it is found that the logo elements in the logo have nothing to do with the theme of the logo. These problems arise from the inaccuracy of the meaning of the logo drawings and the logo elements. That is to say, the logo pictures selected by this kind of logo can not convey the information in the logo proposition most accurately.
Identifying signs and elements, ensuring that the signs and pictures can be closely related to the information they need to convey and complement each other are important criteria for the expression of the meaning of signs. In the process of planning, it is necessary to avoid misuse of symbols and drawings.
Simplification Criteria for Transferring Information
At the beginning of seeking logo planning, many enterprises and organizations expect the final logo to convey as much information as possible related to the name and concept of the enterprise, which leads to many logos looking very messy and complicated in shape structure. However, the human brain does not have the ability to process and decompose cluttered pictures and information in a relatively short time. When a picture is too cluttered, our brains need a long time to disassemble one by one and to distinguish what the individual elements in the picture mean.
If a sign is too messy and conveys too much information, our brain will automatically summarize it as "incomprehensible" in a short time. Therefore, the meaning function of the sign is completely lost; the visual image of the enterprise or organization will not be conveyed. So-called, haste is not enough, less is more - sign planning need to pay attention to the transmission and expression of information as simplified as possible, only take the most important two information to express.