任何艺术作品,缺乏方式感也就失掉它本身的魅力。由于标志规划是在方寸之间表达它的构思,这就要求标志具有很强的方式感,可以在时间吸引人们的眼球,引起人们的爱好,给人留下深刻的形象。进而标志规划以其方式感带给人们一种强烈的视觉冲击力,达到宣扬企业形象,传达产品信息,提高经济效益的才能。
  Any work of art lacks the sense of style and loses its own charm. Because the logo planning is to express its idea between cubic inches, it requires that the logo has a strong sense of way, which can attract people's attention at the first time, arouse people's hobbies, and leave a deep image for people. Furthermore, the logo planning brings people a strong visual impact with its way sense, so as to achieve the ability to publicize the corporate image, convey product information and improve economic efficiency.
  专注济南VI规划,济南品牌规划,济南标志规划,济南LOGO规划,济南商标规划,济南画册规划,企业形象规划,济南平面规划等品牌规划服务
  Focus on Jinan VI Planning, Jinan Brand Planning, Jinan Logo Planning, Jinan LOGO Planning, Jinan Trademark Planning, Jinan Album Planning, Enterprise Image Planning, Jinan Planning and other brand planning services
  表意准则
  Ideographic criterion
  标志是一种视觉性很强的符号,由于图形符号的简约,就决定它有必要具有标志性,才能淋漓尽致地展示标志的个性形象,因此,标志性是标志规划的首要要素。
  Logo is a visual symbol. Because of the simplicity of graphic symbols, it is necessary to have a logo to show the individual image of the logo thoroughly. Therefore, logo is the primary element of logo planning.
  标志在人类社会生活中占有重要的地位,从广义来说,标志是指用具体事物表示某种抽象概念或思想感情,从标志规划来说,它是一种主要的体现手法,是指通过某一特定的具象和抽象的文字、图形以体现与之类似或相近的概念、理念和情感。标志是标志图形与抽象思维之间的一座桥梁,她连结着创造者和接受者的心灵,促进了传递者和受众者的沟通,并引起共鸣。
  Signs occupy an important position in human social life. Generally speaking, signs refer to the use of specific things to express some abstract concepts or thoughts and feelings. In terms of sign planning, they are a major means of expression, referring to the use of a specific image and abstract words and graphics to reflect similar or similar generalities. Ideas and emotions. Logo is a bridge between logo graphics and abstract thinking. It connects the soul of creator and receiver, promotes the communication between transmitter and audience, and causes resonance.
  标志的准确性准则
  Accuracy Criteria of Signs
  通过对国内各行业企业组织标志造型的观察与研讨可以得出,许多标志规划都存在着看上去“煞有介事”但实则“语焉不详”的规划问题。往往一枚标志眼看上去方式绚丽、造型现代,但仔细推敲乎后却发现标志中的标志元素与标志的主题毫无关系。这些问题的出现都源于标志图画与标志元素在涵义上的不准确性。也就是说,此类标志挑选的标志图画并不能准确的传达标志命题中的信息。
  By observing and discussing the organizational logo modelling of enterprises in various industries in China, we can conclude that many logo planning problems appear to be "very interesting" but in fact "vague" in terms of planning. Often a logo looks gorgeous and modern at first glance, but after careful deliberation, it is found that the logo elements in the logo have nothing to do with the theme of the logo. These problems arise from the inaccuracy of the meaning of the logo drawings and the logo elements. That is to say, the logo pictures selected by this kind of logo can not convey the information in the logo proposition most accurately.
济南vi设计
  找准标志符号与元素、保证标志标志图画可以与所需求传递的信息休戚相关、相得益彰是标志表达涵义方面的重要准则。标志在规划的过程中有必要避免错误地使用标志符号与图画。
  Identifying signs and elements, ensuring that the signs and pictures can be closely related to the information they need to convey and complement each other are important criteria for the expression of the meaning of signs. In the process of planning, it is necessary to avoid misuse of symbols and drawings.
  传递信息的简化性准则
  Simplification Criteria for Transferring Information
  许多企业与组织在寻求标志规划之初都期望终的标志尽可能多的传递与企业名称、理念相关的信息;这导致了许多标志看起来十分杂乱,造型结构臃肿繁复。但是,人类的大脑并不具备在较短的时间内快速的处理、分解杂乱图画与信息的才能。当一幅图画过于杂乱的时分,我们的大脑就需求较长的时间逐一拆解、分辩图画中的单个元素分别意味了什么。
  At the beginning of seeking logo planning, many enterprises and organizations expect the final logo to convey as much information as possible related to the name and concept of the enterprise, which leads to many logos looking very messy and complicated in shape structure. However, the human brain does not have the ability to process and decompose cluttered pictures and information in a relatively short time. When a picture is too cluttered, our brains need a long time to disassemble one by one and to distinguish what the individual elements in the picture mean.
  假若一枚标志过于杂乱、传递的信息过多,我们的大脑便会在短时间内自动地将该标志概括为“不能理解”,所以,该标志的标志涵义功能完全损失;该企业或组织的视觉形象将不能得到传达。所谓,欲速则不达、少既是多──标志规划有必要注意将所传递与表达的信息尽量简化,只取重要的一至两条信息进行表达。
  If a sign is too messy and conveys too much information, our brain will automatically summarize it as "incomprehensible" in a short time. Therefore, the meaning function of the sign is completely lost; the visual image of the enterprise or organization will not be conveyed. So-called, haste is not enough, less is more - sign planning need to pay attention to the transmission and expression of information as simplified as possible, only take the most important two information to express.

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