包装字体规划
Packaging font planning
中文书法字体具有很好的表现力,表现了不同的性格特点,是包装规划中的生动言语。
Chinese calligraphy font has a good expressive force, showing different personality characteristics, is a vivid language in packaging planning.
印刷体的字形明晰易辩,在包装上的使用更为普遍。汉字印刷体在包装上运用的主要有老宋体、黑体、综艺体和圆黑体。不同的印刷体具有不同的风格,关于表现不同的产品特性具有很好的效果。
The printed character is clear and easy to argue, and it is more commonly used in packaging. Chinese characters printed on the packaging are mainly used in the old song dynasty, blackbody, variety and circular blackbody. Different printing styles have different styles. They have very good effects on different product characteristics.
济南vi设计
在包装规划中运用为丰厚多变的仍是装修字体。济南包装规划优异的公司讲,装修体的方法多种多样,其改变方法主要有外形改变、笔画改变、结构改变、形象改变等多种。针对不同的产品内容应作有用的挑选。
In the packaging planning, the most varied and varied decoration is still used. Jinan packaging company with the best planning says that there are many ways to change the decoration body, such as shape change, stroke change, structure change, image change and so on. We should make useful selections for different product contents.
包装规划中的字体挑选,一般要留意以下关键:
The selection of fonts in packaging planning should pay attention to the following key points:
字体格风格要表现基内容的特点特点。
The style of the font should show the characteristics of the base content.
字体使用良好的辨认性、可读性,特别是书法体的运用。为避开一般消费者看不懂,应进调整,改进,使之即能为群众所承受,又不失其艺术风味。留意同一名称、同一内容的字体风格要一致。
The use of typeface is good in recognition and readability, especially in the use of calligraphy. In order to avoid the common consumers'ignorance, we should adjust and improve it so that it can be afforded by the masses without losing its artistic flavor. Pay attention to the same font and style of the same name.
在包装规划中文字外,关于出口产品的包装,或者内外销有包装文字的规划,必定涉及到外国文字的运用。其中拉文字在包装中涉及到多。这种文字的特点是以字母构词,二十六个字母有大,小写之分。
In addition to the Chinese characters in packaging planning, the packaging of export products, or the planning of packaging letters for domestic and foreign sales, must involve the use of foreign languages. Among them, pull text is the most involved in packaging. The character is written in alphabet, and the twenty-six letters are large and lowercase.
包装是指在运送,储存,出售过程中,为了维护产品,以及为了辨认,出售和方便使用,用特定的容器,材料及辅佐物等以避免外来要素损坏内装修的总称。早在18世纪中叶,高级物品的包装就现已形成了。可是,其时包装的意图仅仅为了维护产品在运送过程中的安全。所以,开端对产品的包装仅仅简单的安全性包装。济南包装规划优异的公司指出,19世纪初,产品以批发零售方法进入市场空前昌盛。这样就有一部分零售商开端在贱价的没有包装的产品中搀假!商贩的行为导致生产商很快的失掉自己的市场份额。所以,生产商们意识到贱价的产品也需求包装来保证产品的质量。虽然,其时人们对包装有了必定的认识。可是包装的意图还仅仅为了维护产品,也就是包装开端的效果。包装外型上也是单一的,千人一面的。
Packaging refers to the use of specific containers, materials and accessories to avoid damage to interior decoration by external factors in the process of transportation, storage and sale, in order to maintain the product, as well as to identify, sell and facilitate use. As early as the middle of eighteenth Century, the packaging of high-grade goods was already formed. However, the intent of packing is to safeguard the safety of the product during transportation. Therefore, the beginning of the packaging of products is simply a safe packaging. The company with the best packaging planning in Jinan pointed out that at the beginning of the 19th century, products entered the market by wholesale and retail methods with unprecedented prosperity. In this way, some retailers begin to adulterate cheap unpackaged products! The behavior of the vendors causes the producers to lose their market share very quickly. Therefore, manufacturers realize that low priced products also need packaging to ensure the quality of products. Although, at that time, people had a certain understanding of packaging. But the intention of packaging is just to maintain products, that is, the effect of packaging start. The exterior of packaging is also single.

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