The quality of logo planning is mainly based on innovation and common image. In fact, logo planning is not as simple as it seems on the surface, but it is not very difficult. As long as you understand the need to pay attention to when planning logos, you can plan a logo that you are satisfied with and approved by customers. Below, Ji'nan ori advertising company explains what you should pay attention to when planning the Ji'nan logo.

要创作出好的标志就得立异。标志的意图是差异，假如两个标志相同，就失去了标志的功用含义。

To create a good logo, we must innovate. The intention of the sign is difference. If the two signs are the same, they will lose the function meaning of the sign.

1.关于标志图形符号

1. about symbol graphic symbols

品牌的力量在于称号而不是视觉符号;

The strength of brand lies in the title rather than the visual symbol.

许多成功的品牌标志是以姓名为特征，而不是单纯的图形符号;

Many successful brand names are characterized by names rather than simple graphic symbols.

新的标志符号在不带姓名的情况下是不太可能站得住脚的，所以假如是一个新品牌要规划标志，好在标志上交融品牌的姓名。济南标志规划公司指出，当然，在后期的推行和品牌的知道度进步后，能够省去标志的字体，只留下图形符号。如耐克，广告只呈现一个图形不呈现字体，这都是由于品牌自身现已广为人知，多年的巨额的广告费的投入，现已让人们将这个图形与“耐克”这个称号挂接起来，看到图形就知道是耐克。

The new logo is unlikely to hold water without a name, so if a new brand wants to plan the logo, it is better to blend the name of the brand on the logo. Jinan Logo Planning Company pointed out that, of course, after the late implementation and brand awareness progress, the font of the logo can be omitted, leaving only graphical symbols. For example, Nike, advertising only presents a graphics without fonts, which is due to the brand itself is now well known, years of huge advertising costs, has now let people connect this graphics with the title of "Nike", see the graphics will know Nike.

有一点要留意的是，易读性是挑选商标所要考虑的重要因素。人们犯的大过错就是将商标规划得让人费解。夸大的风格或许规划一定不能以易读性为价值，不论商标规划得多么美丽，假如难以理解，就要放弃。

It is important to note that legibility is the most important factor to be considered in trademark selection. The biggest mistake people make is to make the trademark plan unintelligible. The exaggerated style may not be based on readability. No matter how beautiful the trademark planning is, if it is difficult to understand, it must be abandoned.

2.关于形状

2. about shape

标志的形状有许多种，可是好规划成长方形。由于长方形是人类用双眼简单看清楚的形状，但假如太高或许太宽，就不简单辨认了。

There are many shapes of signs, but it is best to plan for growing squares. Because rectangles are the simplest shapes that humans can see clearly with their eyes, they cannot be easily recognized if they are too tall or too wide.

此外，产品共同的形状能够成为品牌的一部分，相同也能够成为标志。

In addition, the common shape of the product can become a part of the brand, and the same can also become a sign.

3.关于颜色

3. about color

颜色是一种区隔品牌的强有力方式。济南标志规划公司讲，一种颜色能够成为品牌的一部分，但请留意，不要挑选竞争对手的颜色来规划自己的logo。

Color is a powerful way to differentiate brands. Jinan Logo Planning Company said that a color can become part of the brand, but please note that do not choose the color of competitors to plan their logo.

搞清楚上面三点，咱们再来说下标志给人感觉的“性别”问题。

To clarify the above three points, let's talk about the issue of "gender".

人有男女之分，标志也有阴阳之别。怎样区别?靠“感觉”和“视觉”。许多标志都或多或少带着一点女人或男性的气味。

There are men and women, and there are differences between yin and Yang. How to distinguish between "feeling" and "vision"? Many signs are more or less with a smell of a woman or a man.

上面四个标志都是从改图网的logo规划事例里找到的，它们都很好的诠释了标志的“性别“问题。女人化的字体里有撇捺呼应，笔画延伸弯转，笔画折笔圆滑，字形的拉长等，如排的两个标志。男性化的字体里，笔画加粗，笔画末端尖突，有的一起运用许多处理方法来强化字体感觉，如第二排的两个标志。

The above four logos are all found in the logo planning case of the mapping network. They all well explain the "gender" problem of the logo. In feminine fonts, there are echoes of skimming, stretching and turning strokes, smooth folding strokes, and elongation of fonts, such as the two signs in the first row. In masculine fonts, the strokes are bold and the end of the strokes is sharp. Some of them use many methods to enhance the font sense, such as the two signs in the second row.

以上就是关于标志规划时要留意什么的解说，更多有关济南vi设计的内容点击：http://www.facons.cn！

The above is about what to pay attention to when planning the logo, more about Jinan VI design content click: http://www.facons.cn!