The quality of logo planning is mainly based on innovation and common image. In fact, logo planning is not as simple as it seems on the surface, but it is not very difficult. As long as you understand the need to pay attention to when planning logos, you can plan a logo that you are satisfied with and approved by customers. Below, Ji'nan ori advertising company explains what you should pay attention to when planning the Ji'nan logo.
To create a good logo, we must innovate. The intention of the sign is difference. If the two signs are the same, they will lose the function meaning of the sign.
1. about symbol graphic symbols
The strength of brand lies in the title rather than the visual symbol.
Many successful brand names are characterized by names rather than simple graphic symbols.
The new logo is unlikely to hold water without a name, so if a new brand wants to plan the logo, it is better to blend the name of the brand on the logo. Jinan Logo Planning Company pointed out that, of course, after the late implementation and brand awareness progress, the font of the logo can be omitted, leaving only graphical symbols. For example, Nike, advertising only presents a graphics without fonts, which is due to the brand itself is now well known, years of huge advertising costs, has now let people connect this graphics with the title of "Nike", see the graphics will know Nike.
It is important to note that legibility is the most important factor to be considered in trademark selection. The biggest mistake people make is to make the trademark plan unintelligible. The exaggerated style may not be based on readability. No matter how beautiful the trademark planning is, if it is difficult to understand, it must be abandoned.
2. about shape
There are many shapes of signs, but it is best to plan for growing squares. Because rectangles are the simplest shapes that humans can see clearly with their eyes, they cannot be easily recognized if they are too tall or too wide.
In addition, the common shape of the product can become a part of the brand, and the same can also become a sign.
3. about color
Color is a powerful way to differentiate brands. Jinan Logo Planning Company said that a color can become part of the brand, but please note that do not choose the color of competitors to plan their logo.
To clarify the above three points, let's talk about the issue of "gender".
There are men and women, and there are differences between yin and Yang. How to distinguish between "feeling" and "vision"? Many signs are more or less with a smell of a woman or a man.
The above four logos are all found in the logo planning case of the mapping network. They all well explain the "gender" problem of the logo. In feminine fonts, there are echoes of skimming, stretching and turning strokes, smooth folding strokes, and elongation of fonts, such as the two signs in the first row. In masculine fonts, the strokes are bold and the end of the strokes is sharp. Some of them use many methods to enhance the font sense, such as the two signs in the second row.
The above is about what to pay attention to when planning the logo, more about Jinan VI design content click: http://www.facons.cn!