当今敏捷改动的消费环境现已把企业vi规划与品牌营销变成了实际,这么多年来的作业现在有必要重新考虑。品牌的中心焦点往往是认知,持久性和稳定性,营销人员尽力想出一个有用的组合,一旦他们做了,他们坚持下去。营销人员依然采纳营销的四大经典元素 - 产品,促销,地址和价格 - 并提出一套固定的问题。至于产品,他们问:“我在卖什么?它是怎么相关的?”他们问顾客的价值建议是什么,在哪里以及怎么出售。
 
Today's rapidly changing consumer environment has turned corporate VI planning and brand marketing into reality, and it is now necessary to rethink the work done over the years. The central focus of a brand is often cognition, persistence and stability, and marketers try to come up with a useful mix, and once they do, they stick to it. Marketers still adopt the four classic elements of marketing - products, promotions, addresses and prices - and ask a set of fixed questions. As for products, they ask, "what am I selling? How does it relate? " They asked customers what their value proposition was, where they were and how they were sold.
教你怎么从一个品牌logo看到它的未来
 
那些营销人员错过了要害的时机,特别是当今的顾客展现出彻底不同的需求和需求。十年前的品牌战略今日或许不那么重要,在未来的几年中将更不相关。依据曩昔的作业和今日的作业做出品牌决策的营销人员现已处于竞赛下风。可预测的增加并不是来自做过什么作业,而是依据曩昔的表现做出未来的品牌决策 - 这来自了解尚未发作的商场改动,以及未来会发作什么。这就是品牌vi规划在商场中的效果。
 
Those marketers missed the crucial moment, especially when today's customers showed radically different needs and needs. The brand strategy ten years ago may not be so important today, and will be more irrelevant in the next few years. Marketers who make brand decisions based on past assignments and today's operations are now in a competitive position. The predictable increase does not come from doing any homework, but from making future brand decisions based on past performance - it comes from understanding what has not yet happened at the store and what will happen in the future. This is the effect of brand VI planning in shopping malls.
 
商场充满着不符合当时和未来趋势而错过品牌的比如。传统类别正在陷入困境,因为它们无法快速调整以习惯顾客需求,行为改动和新式顾客细分商场,而这些消费细分商场已不再对几年前发作成果的品牌和信息发作反响。营销人员一向寻求的永恒性现在更加难以捉摸。顾客有更多的技能和更多的需求,可是随着日益增加的顾客需求的不断改动,对品牌的要求也越来越高。是的,品牌有必要具有必定的持久性,才干达到营销方针的认可度,一起又有必要具有足够的动态性和灵活性,才干习惯这些不断改动的要求,不然品牌会很快变得无关紧要。
 
The mall is full of brands that do not match the trend of the time and the future. Traditional categories are in trouble because they can't adjust quickly to get used to customer needs, behavioral changes, and new customer segmentation stores that no longer respond to the brands and information that came out a few years ago. The perpetual nature of marketers has always been more elusive. Customers have more skills and more needs, but with the increasing customer demand constantly changing, the demand for the brand is also getting higher and higher. Yes, a brand needs to be durable, capable of achieving the recognition of marketing policies, and, together, dynamic and flexible enough to get used to these constantly changing requirements, otherwise the brand will quickly become irrelevant.
 
“品牌”是由许多要素定义的,重要的是定位。品牌定位答复了这样一个问题:“咱们应该在咱们的品牌中展现哪些类型的需求和行为与顾客相关?”就其实质而言,这是无常的。从商场视点来答复这个问题,不只要了解曩昔和现在,并且还要了解未来三年,五年,十年和更长时刻的顾客需求和行为。了解顾客需求是不行的。咱们需求了解他们怎么演变。
 
"Brand" is defined by many factors, and the most important is positioning. Brand positioning answers the question, "What types of needs and behaviors should we show in our brand that are most relevant to our customers?" In essence, it is impermanent. To answer this question from a business point of view is not only to understand the past and the present, but also to understand the customer needs and behavior for the next three, five, ten and longer years. Understanding customer needs is not acceptable. We need to understand how they evolve.
 
许多品牌 - 乃至是完善的品牌 - 都没有想过这些问题,并且假定前史的视点是未来。前瞻剖析也答复了不只顾客行为将怎么改动的问题,并且还反映了竞赛将怎么改动和反响,或许存在哪些新产品,以及品牌和价值建议怎么在未来习惯这些新式商场实际。大数据在营销和品牌范畴为搜集以前无法访问的信息点带来了很大的影响力。较新的技能和功用促进营销人员采用一种非常数据驱动的办法,错误地认为这些见地会从数据仓库中消失 - 但比数据自身更重要的是所提问题。这些数据是有价值的,但为了展望未来的品牌发展趋势,你有必要知道要寻觅什么,以及你应该问什么问题。
 
Many brands - even perfect brands - have not thought about these issues and assume that the prehistoric perspective is the future. The forward-looking analysis also answers questions about how not only customer behavior will change, but also how the competition will change and react, what new products may exist, and how brands and value proposals will get used to the reality of these new stores in the future. Big data has a big impact on marketing and branding to gather previously inaccessible information points. Newer skills and functions encourage marketers to adopt a very data-driven approach, mistakenly assuming that these insights will disappear from the data warehouse - but more important than the data itself is the question raised. These data are valuable, but in order to look ahead to brand trends in the future, you need to know what to look for and what questions you should ask.
 
标志是品牌形象中心部分(英文俗称为:logo),是表明事物特征的辨认符号。它以单纯、显著、易辨认的形象、图形或文字符号为直观言语,除表示什么,代替什么之外,还具有表达意义、情感和指令行动等效果。
 
Logo is the central part of the brand image (commonly known as logo in English), is the identification symbol that shows the characteristics of things. It takes simple, prominent and easily recognizable images, graphics or written symbols as intuitive language. Besides what it means and what it replaces, it also has the effect of expressing meaning, emotion and directing action.
 
标志规划不只是有用物的规划,也是一种图形艺术的规划。它与其它图形艺术表现手法既有相同之处,又有自己的艺术规则。有必要表现前述的特色,才干更好地发挥其功用。因为对其简练、归纳、完美的要求非常苛刻,即要完美到简直找不到更好的代替计划,其难度比之其它任何图形艺术规划都要大得多。
 
Logo planning is not only the planning of useful things, but also a planning of graphic arts. It has similarities with other graphic arts, but also has its own artistic rules. It is necessary to express the above characteristics so as to better perform their functions. Because of its concise, inductive, perfect requirements are very harsh, that is, perfect to almost no better alternative plan, its difficulty than any other graphic art planning is much greater.
 
认为拟定品牌战略就是logo规划,这些信息可认为顾客供给顾客购买的东西以及他们曩昔购买的东西的信息,以便推导出深圳标志规划和公司vi规划的对未来的见地,就是错过整点。这些信息至少在曩昔十年中现已能够得到,所以根据很多的前史数据进行预测并不是什么新鲜事。什么是重要的,什么是新的,是进步剖析思想的水平,提出正确的问题,并使用正确的数据来捕捉新式趋势的前沿,并用它来了解未来即将发作的工作。
 
It is considered that the formulation of brand strategy is logo planning, which can be regarded as information about what customers provide customers with and what they bought in the past, so as to deduce the vision of Shenzhen logo planning and company VI planning for the future, that is, to miss the whole point. This information has been available for at least a decade, so forecasting based on a lot of prehistoric data is nothing new. What is important and what is new is the level of progressive analysis of ideas, asking the right questions, using the right data to capture the forefront of new trends, and using it to understand the work that is about to happen in the future.
 
LOGO、标志、徽标、商标是现代经济的产品,它不同于古代的印记,现代标志承载着企业的无形资产,是企业综合信息传递的前言。商标,标志作为企业CIS战略的主要部分,在企业形象传递过程中,是使用广泛、呈现频率高,一起也是要害的元素。企业强壮的整体实力、完善的管理机制、优质的产品和效劳,都被涵概于标志中,经过不断的影响和重复描写,深深的留在受众心中。
 
LOGO, logo, logo, trademark is the product of modern economy, it is different from the ancient imprint, modern logo carries the intangible assets of enterprises, is the foreword of enterprise comprehensive information transmission. Trademark, as the most important part of CIS strategy, is the most widely used and frequently presented element in the process of corporate image transmission. Strong overall strength of the enterprise, perfect management mechanism, high-quality products and services, are included in the logo, after constant influence and repeated description, deeply left in the hearts of the audience.
 
有关济南logo设计更多资讯敬请关注:http://www.facons.cn
 
For more information on Ji'nan logo design, please pay attention: http://www.facons.cn

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