在VI规划公司中,想要做好一套漂亮的VI规划,除了版式和规划感,还要懂得颜色的选取和使用,统一了颜色颜色会给人已全体感,使顾客对品牌留下形象。在颜色选取的过程中,咱们不只要考虑漂亮、差异性等特色,还需要考虑颜色给人带来的情感联想是否契合企业特质。
In VI planning company, want to do a good set of beautiful VI planning, in addition to layout and planning sense, but also understand the selection and use of color, unified color will give people a sense of entirety, so that customers leave the brand image. In the process of color selection, we not only need to consider the beauty, differences and other characteristics, but also need to consider whether the emotional associations brought by color fit the characteristics of enterprises.
那么不同颜色能给人以什么样的情感联想呢?
So what kind of emotional association can different colors bring to people?
接下来下喜草VI规划公司带你详细了解——颜色的情感!
Next, the Hei Cao VI planning company gives you a detailed understanding of color emotion.
赤色
Red color
赤色简单使人们联想到太阳、火焰、热血、花卉等,感觉温暖、振奋、生动、热心、活跃、期望、忠诚、健康、充分、饱满、美好等向上的倾向,但一起也被认为是天真、原始、暴力、要挟、卑俗的标志。赤色向来是我国传统的喜庆颜色。
Red is the simplest reminiscence of the sun, flame, blood, flowers, feeling warm, exciting, vivid, enthusiastic, active, expectations, loyalty, health, full, full, beautiful and other upward tendencies, but together is also considered to be naive, primitive, violent, coercive, vulgar signs. Red has always been the traditional festive color of our country.
纯色的心思特征:热心、生动、引人注视、热烈、艳丽、令人疲惫、美好、吉利、革新、公正、欢天喜地等,一起给人以惊骇的心思。
Pure color mental characteristics: warm-hearted, vivid, eye-catching, enthusiastic, gorgeous, exhausting, beautiful, auspicious, innovative, just, joyful and so on, together give people a horrifying mind.
纯色加白的心思特征:温文、愉快、香甜、柔美、梦境、美好、温雅的感觉,几乎成为女人的专用颜色,一起给人天真、娇柔的心思。
Pure color and white mental characteristics: gentle, pleasant, sweet, soft, dreamland, beautiful, elegant feeling, almost become a woman's exclusive color, together give a naive, delicate mind.
纯色加黑:给人以干枯、顽固、孤僻、瘦弱、烦恼、不安、专断的心思。
Pure color plus black: gives people dry, stubborn, eccentric, thin and weak, worry, uneasiness, arbitrary mind.
橙色
orange
橙色与赤色同属暖色,具有红与黄之间的特性,是服装中常用的香甜颜色,也是很多顾客尤其是妇女、儿童、青年喜欢的服装颜色。橙色的刺激作用虽然没有赤色大,但它的视认性、注视性也很高,既有赤色的热心,又有黄色的光亮、生动的性情,是人们遍及喜欢的颜色。
Orange and red are both warm colors with the characteristics between red and yellow. They are the common sweet colors in clothing. They are also the favorite colors for many customers, especially women, children and young people. Orange's stimulating effect is not as big as red, but its visual acuity and gaze are also very high, both red enthusiasm, and yellow light, vivid temperament, is the color people like all over.
纯色的心思特征:火焰、光亮、温暖、富丽、香甜、喜欢、振奋、激动、力气充分,引起人们的胃口,一起给人以浮躁、妒忌、疑问、哀痛的心思。
Pure color mental characteristics: flame, bright, warm, rich, sweet, like, exciting, excited, full of strength, arouse people's appetite, together give people impetuous, jealous, questioning, sad thoughts.
纯色加白:给人以细嫩、温馨、温暖、柔嫩、仔细、轻盈、慈祥的心思。
Pure color and white: give people a tender, warm, warm, tender, careful, lightsome, kindly mind.
纯色加黑:给人以冷静、安靖、茶香、古色古香、情深、老朽、失望、拘束的心思。
Pure color plus black: give people calm, tranquil, tea fragrance, antique, affectionate, old, disappointed, restrained mind.
黄色
yellow
黄色是一切色相中明度高的颜色,给人以光亮、敏捷、生动、轻捷的感觉。它的明视度很高、注视性高、比较温文,但黄色过于亮堂并且扎眼,所以黄色会被用来做警示的颜色,比方室外作业的工作服、警示牌、交通信号灯等。
Yellow is the brightest of all colors, giving people a bright, agile, lively, light feeling. It has high brightness, high gaze, and is gentle, but yellow is too bright and dazzling, so yellow can be used as a warning color, such as outdoor work clothes, warning signs, traffic lights and so on.
纯色的心思特征:明亮、快活、自信、期望、尊贵、宝贵、进步向上、德高望重、富于心计、警觉、留意、猜忌。
Pure color mental characteristics: bright, cheerful, self-confidence, expectations, honor, precious, progressive, respectful, resourceful, alert, attention, suspicion.
纯色加白:给人以单薄、柔嫩、心爱、天真、不崇高、无诚意的心思。
Pure color and white: give people thin, tender, lovely, innocent, unambitious and insincere mind.
纯色加黑:给人以期望、多变、赤贫、粗鄙、隐秘等心思。绿色
Pure color and black: give people expectation, variety, extreme poverty, vulgarity, secret and so on. green
绿色标志生命、芳华、平和、慈祥、新鲜等,绿色习惯人眼的注视,有消除疲惫、调理功用。黄绿带给人春天的信息,受儿童及年轻人的欢迎。蓝绿、深绿是海洋、森林额颜色,有着深远、稳重、冷静、睿智等意义。含灰的绿如土绿、橄榄绿、咸菜绿、墨绿等颜色。给人老到、老到、深重的感觉,是人们广泛选用及军、警规则的服色。
Green symbolizes life, fragrance, peace, kindness, freshness, etc. Green is the most accustomed to the gaze of the human eye, has the function of eliminating fatigue, conditioning. The information that yellow green brings to spring is most popular among children and young people. Blue, green and dark green are the colors of ocean and forest. They are profound, steady, cool headed, intelligent and so on. Ash containing green, such as green, olive green, pickled vegetables green, dark green and other colors. The feeling of being old, old and deep is the color of people's extensive selection and military and police rules.
纯色的心思特征:草木、天然、新鲜、安静、安逸、安心、安慰、平和、有保证、有安全感、牢靠、信赖、公正、冷静、抱负、质朴、普通、卑贱等。
Pure color mental characteristics: vegetation, natural, fresh, quiet, comfortable, comfortable, peaceful, guaranteed, safe, reliable, trustworthy, just, calm, ambition, simple, ordinary, humble and so on.
纯色加白:给人以直爽、清淡、酣畅、轻浮的心思感觉。
Pure color plus white: gives people a straightforward, light, hearty and light heart feeling.
纯色加黑:给人安稳、自私、缄默寂静、刻苦的心思感觉。
Pure color plus black: gives a stable, selfish, silent and painstaking mind.
蓝色
blue
蓝色与红、橙相反,是典型的冷色。表示寂静、冷淡、冷静、深邃、透明等意义。跟着人们对太空工作的不断开发,它又有了标志高科技的激烈现代感。
Blue is the typical cold color, contrary to red and orange. It means silence, coolness, calmness, depth and transparency. With the continuous development of space work, it has also marked the modern sense of high technology.
浅蓝色系明亮又赋有芳华奋发向上,为年轻人所宠爱,但也有不够老到的感觉。深蓝色系冷静、安稳、为中年人遍及喜欢的颜色。其间略带暖味的群青色,充满动听的深色魅力。藏青则给人以大度、严肃形象。靛蓝、普蓝因在民间遍及使用,好像成了民族特色的标志。
Light blue is bright and inspiring, loved by young people, but not old enough to feel. Dark blue is cool and steady, and it is a favorite color for middle-aged people. It has a warm and fragrant group of cyan, which is full of attractive dark charms. Tibet blue gives people a magnanimous and serious image. Indigo and pullulan are widely used in the folk, and they seem to be signs of national characteristics.
蓝色也有另一面的性情,比方刻板、冷酷、悲哀、惊骇等。
Blue also has another aspect of temperament, such as stereotyped, cruel, sad, frightened, etc.
紫色
Violet
紫色具有奥秘、尊贵、美丽、严肃、豪华的气质,有时也感孤寂、消沉。尤其是较暗或深灰的紫色,简单给人以不详、迂腐、逝世的形象。但含浅灰的红紫或蓝紫色,有着相似天空、世界颜色的高雅、奥秘之时代感,为现代生活广泛选用。紫色简单引起心思上的郁闷和不安,但紫色又给人以尊贵、庄重的感觉,所以妇女对紫色的嗜好性很高。
Purple is mysterious, honourable, beautiful, serious and luxurious. Sometimes it feels lonely and depressed. In particular, dark or dark grey purple gives people simple, pedantic and dead images. But light gray red or blue-purple, with similar sky, world color elegant, mysterious sense of the times, for modern life widely used. Purple simply causes depression and anxiety in the mind, but purple also gives people a sense of dignity and dignity, so women have a high taste for purple.
纯色的心思特征:朝霞、紫云、紫气、舞厅、咖啡厅、美丽、高雅、尊贵、娇媚、温顺、贵重、自傲、美梦、虚幻、魅力、虔诚。
Pure color mental characteristics: morning glow, purple clouds, purple gas, dance hall, cafe, beautiful, elegant, noble, charming, gentle, precious, proud, dream, illusion, charm, pious.
纯色加白:给人以女人化、清雅、宛转、
Pure color plus white: feminine, elegant, and feminine.
纯色加黑:给人以虚伪、巴望、失去决心的感觉。
Pure color plus black: gives people the feeling of hypocrisy, hope and loss of determination.
以上文章来源于济南vi设计整理发布,想要了解更多内容请点击http://www.facons.cn 欢迎您的来访!
The above article is from Jinan VI design and publishing. For more information, please click http://www.facons.cn to welcome your visit!济南vi设计


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