1. in line with international standards
2. exquisite and unique
3. integrate with the overall style of the website.
4. can reflect the type, content and style of the website.
The logo is first given to people. If it is not good, it will be no good doing well in other aspects. Like a youth idol drama, if there are no handsome boys and girls, no matter how good the script, no matter how cattle director, let alone how the costumes, props. Therefore, a good sign, first of all, is good-looking, this standard should be based on the target audience (consumers, information recipients) of the average aesthetic. Professional Jinan Brand Planning Co. points out that white-collar workers in a city, such as a fertilizer product logo (maybe red and green, with a strong color contrast), may not necessarily look good, but as long as farmers feel good, that's a good sign. Just so-called vegetables and radishes have their own love, good-looking standards are different, the key is to see the brand corresponding to the feelings of the target audience, they think good-looking is good-looking, not good-looking is not good-looking. It's just that you can properly raise the aesthetic standard, which is nicknamed "enhancing the aesthetic taste", but the premise of doing so is to give full consideration to the audience's acceptance.
Logo, also known as "logo", is the most important function of recognition. The earliest sign of mankind should be "totem" among the tribes in primitive society. Like the Chinese nation's symbol "dragon", is composed of the previous tribal "totem" combination, until today, people see the "dragon" will associate with China, because it is very different from other national symbols, this unique is a symbol of a major feature. If a sign makes people feel similar to other signs, it will lose the "identification" function, and even if it looks good, it can not be regarded as a good sign, because the loss of recognizable uniqueness, also lost the basic meaning of the sign.
The purpose of the logo is to make people memorable and easy to use. Like the classic Nike hook and the three lines of Adidas, this extremely succinct symbol is not only quickly remembered by people of different races and ages, but also recognizable in a very remote place. Simple logo brings many benefits, but because more and more logos, people in order to make their logo to the greatest extent different from other logos, enhance its uniqueness, so some logos do more complex. Professional brand planning company Jinan pointed out that in addition, the complex trend of logo is also affected by "post-modernism". The so-called "post-modernism" is relative to "modernism," modernism is about simplicity, and "post-modernists" say: simplicity is monotonous, is boring, so "post-modernism" is pursuing a relatively complex and cumbersome.
It is meaningful that a sign should have certain meaning and argument. If the above is the shell of the logo, the meaning is the spirit of the sign. Things without souls are lacking in vitality. Similarly, signs of meaninglessness are like dead wood, and no matter how beautiful they are, they are just beautiful vases. But in my experience, it is very easy to give a symbolic meaning. Because every form can say something, you just need to give full play to your imagination, you can "give" the logo multiple meanings. For example, a circle-like sign, you can use all the wonderful words you can imagine associated with the shape of a circle, such as perfection, unity, tolerance, perfection, integration, globalization, and so on; and if it is a semicircle-like sign, you can also use the harmony of yin and yang, a special service for only a few people. Do not ask for the most (many) but ask for the best, do not unload efforts (pursuit) and other words and sentences to explain. It's kind of like the saying goes: it's all one mouth to say good or bad, and that's the meaning of the sign. Because everything has its sides, the key is to look at the side of it. Of course, it's best to think about how to incorporate the meaning that you want to give it into a concrete form at the beginning of the design, so that it doesn't feel far-fetched.
With industry characteristics
A good sign for a company, organization, or department that specializes in a particular industry is to let people generally know which industry they belong to when they see the sign. It is not easy to do this. Firstly, you need to find some specific shapes that give you a high profile of the industry; secondly, these shapes must conform to the stereotypes of the general public (or target audience) about the industry; and lastly, they must be organically integrated with the logo, not abruptly or separately. It should be noted that this requirement is mainly for those professional industries, departments and institutions, for comprehensive enterprises and government departments are not applicable.
Easy to use
Logo is to show to the public, because the ultimate performance is what people really realize. Even if it's good on the rendering, it's a sign of failure if it's not done well in practice.
This article is designed and published by Jinan logo, do you know something about these contents? For more information, please click: http://www.facons.cn, we will have more exciting?