1、公司vi设计以经营内容与公司经营产品的外观造型为题材：对于一些行业特点较强，其形态具有广泛认知度的公司可使用这一点进行设计，这个方法具有形象直观，易认易记的优势。

1. The company VI design takes the management content and the appearance modeling of the company's products as the subject matter: For some industries with strong characteristics, the shape of the company with wide recognition can use this point to design, this method has the advantages of visual, easy to recognize and remember.

2、公司vi设计以公司理念为题材公司理念包含公司的宗旨，公司文化等，比较抽象。 随着商业信息传递与科技文化交流速度加快，面对现在复杂多变的竞争环境和加入WTO后各个行业所面临的机遇和挑战，如何使公司的经营内容或公司的实态与外 部象征——公司VI设计相一致？如何获得社会大众的一致认同？将公司独特的经营理念和公司精神、公司文化、采用抽象化的图形或符号具体的表达出来就显得尤 为重要。一般可运用象征、联想、借喻的手法进行构思。 阿尔及利亚索拉辛石油公司VI巧妙的运用了阿尔及利亚国旗上的星星和月亮的图案及国旗的五角星图案，火焰同时体现出行业的特征----石油提炼！

2. The company VI design takes the company idea as the subject matter the company idea contains the company objective, the company culture and so on, is quite abstract. With the acceleration of business information transmission and scientific and cultural exchanges, facing the complex and changeable competitive environment and the opportunities and challenges faced by various industries after China's accession to the WTO, how to make the company's business content or the actual state of the company consistent with the external symbol of the company VI design? How can we get the consensus of the community? It is particularly important to express the company's unique business philosophy and spirit, company culture and abstract graphics or symbols. Generally, symbols, associations and metonymy can be used to conceive. Solaxin VI of Algeria skillfully uses the patterns of the stars and moon on the Algerian flag and the five-pointed star on the Chinese flag. The flame also reflects the characteristics of the industry - oil refining!

3、公司vi设计以公司名称、品牌名称与其字首组合为题材其设计特点，在于取字首形成强烈的视觉冲击力，强化字首特征，增强了VI的可视性，发挥相乘倍率 的效果。象大恒医疗公司,公司VI设计就是由“大恒”字首组合而来，同时又形象的表现出弧形放射的治疗的特性，非常生动易记。

3. Company VI design takes company name, brand name and its prefix combination as the subject matter. Its design characteristics lie in taking the prefix to form a strong visual impact, strengthening the prefix characteristics, enhancing the visibility of VI, and exerting the effect of multiplication. Like Daheng Medical Company, the company VI design is from the "Daheng" prefix combination, and at the same time the image of the performance of arc radiation treatment characteristics, very vivid and easy to remember.

4、公司vi设计以公司名称、品牌名称或字首与图案组合为题材这种设计形式是文字VI与图形综合的产物，兼顾文字说明和图案表现的优点，具象和抽象的结合。两种视觉形式相辅相成。环亚美容的VI即为此类。

4. The company VI design takes the company name, brand name or the combination of prefix and pattern as the subject matter. This design form is the product of the combination of words VI and graphics, taking into account the advantages of both text description and pattern expression, combining the concrete and abstract. The two visual forms complement each other. VI is the kind of beauty.

5、公司vi设计以公司名称和品牌名称为题材这是近年来在国际上较为流行的做法，即所谓名称VI，他可以直接传达公司的信息。在公司VI设计中，采用对比 手法，使其中某一字母具有独特的差异性，以增强VI图形的视觉冲击力。往往特异部分也是公司信息的主要内容所在。

5. Company VI design with the company name and brand name as the subject matter is more popular in recent years in the international practice, that is, the so-called name VI, he can directly convey the company's information. In the company VI design, the use of contrast, so that one of the letters has a unique difference, to enhance the visual impact of VI graphics. Often the specific part is also the main content of the company's information.